• Title/Summary/Keyword: check fashion

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The Research & Trend Analysis for Korean Clothing and Textiles Area Against Old Ages - 1995~2005 - (국내 의류학 분야의 노년기 남녀를 대상으로 한 연구 경향분석 - 1995년부터 2005년까지 -)

  • Lee, Eun-Jung
    • Fashion & Textile Research Journal
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    • v.8 no.4
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    • pp.407-412
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    • 2006
  • In order to check ordinary trend of a research for old ages, it was collected and analyzed against old ages. Out of a research papers from 1995 to 2005 issued for 6 scientific journals in clothing and textiles areas which were listed on KOREA RESEARCH FOUNDATION. The results were as follows. First, the research papers for 11 years from surveyed scientific journals were totally 5,711 papers, and It were only 71 papers for old ages to be reviewed and surveyed, which slightly occupied 1.24% from whole papers. Second, yearly ranges of research paper against old ages were shown to be down-trend, as it recorded 2.75% in 1995, however it falls on 0.77% in terms of the increasing aspect of clothing and textiles research paper numbers. Third, a paper for each research areas ranged in turn, as clothing construction, fashion merchandising socio-psychology of clothing, etc. If we see in detail area, the research for somatotype and role occupied 37.4% from all researches against old ages. Accordingly it needs more various kinds of study. Fourth, The Koreav Society of Clothing and Textiles paper occupied 40.8% from whole scientific journals, which was obviously shown. Fifth, each sex distribution for researched old ages noted almost old women (77.5%), but cover 9.9% for old men. Therefore it required much more researches for old men, we thought.

Examining the Functions of Attributes of Mobile Applications to Build Brand Community

  • Yi, Kyonghwa;Ruddock, Mullykar;Kim, HJ Maria
    • Journal of Fashion Business
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    • v.19 no.6
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    • pp.82-100
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    • 2015
  • Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

Study on Ethnic Style Shown in Anna Sui's Collections (안나 수이 컬렉션에 나타난 에스닉 스타일에 관한 연구)

  • Byun, Mi-Yeon;Lee, Ji-Eun;Lee, In-Soeng
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.127-136
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    • 2007
  • Modern society shares new culture derived from the fusion of various cultures unlike the past culture regulating one phenomenon of certain field as the representative icon of the era. Especially, the phenomenon of globalization acts as the catalytic agent to receive coexistence of variousness easily. Especially, in fashion industry, these flows and the view of naturalism are harmonized and new fashion trend called 'Ethnic' was embossed. As it reflects internal spirit of human being that wants to return to the memory due to expansion of material civilization, the interest in the designer pursuing it is increasing. This study tries to consider the Ethnic style displayed by Chinese American designer, Anna Sui, who pursues the eastern style with full wit and individuality. Anna Sui, who was praised by New York Times for 'the superb harmony of houte couture style and up-to-date style', created another fashion trend, romanticism in New York and she is the worldwide designer representing Ethnic. Like it, the consideration on her Ethnic style reanalyzing as eastern style provides guidance to check how designer's fashion philosophy appears in one category of America and China and new study material that enables us to understand the third world culture code as well as Anna Sui. This confirmation has the meaning as the basic material for the endless challenge to the new style that fashion will go on in the future. Anna Sui was confirmed to have been recognized as a designer who represented the ethnic collection in the United States, exerting the influence with her unique oriental background. Moreover, her design could identify the pivotal point of ethnic image by developing her unique style which is distinct from other designers in terms of silhouette, color, fabric, detail, and so on. This kind of study can provide the basic data required to understand the fashion world of designer in the future.

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Relationships among Shopping Orientation, Shopping-Mall Characteristics, Consumer Satisfaction, and Loyalty in Online Market of Cosmetics (화장품 온라인 시장에서 쇼핑 성향, 쇼핑몰 특성, 소비자 만족, 충성도의 관계)

  • Park, Eun-Joo;Kim, Ji-Eun
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.696-708
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    • 2008
  • The purpose of this study was to examine the relationship among Shopping Orientation, Shopping-mall characteristics, Consumer Satisfaction, and Loyalty in online market. Data were collected from 405 adult women and analyzed by factor analysis, cluster analysis, ANOVA and Duncan test using by SPSS 12.0. The results showed that recreation shoppers to buy the cosmetics in online market, were more likely to perceive the shopping mall characteristics, information, check-out convenience, and product price of shopping mall than the other shoppers. Both brand oriented shoppers and economic oriented shoppers were more likely to perceive information offered at newsletters and e-mail of Internet shopping mall. Additionally, the more active shoppers were the more satisfied and the greater loyalty at online shopping mall of cosmetics. Implications are drawn for the information useful marketer and retailers of the online shopping mall of cosmetics.

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A Study on the Preference to the Textiles for Jackets of College Students (재킷용 의복소재에 대한 대학생의 선호도 조사연구)

  • Kim Heesook;Na Mihee
    • Journal of the Korean Home Economics Association
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    • v.42 no.10 s.200
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    • pp.105-113
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    • 2004
  • This research was designed to investigate the preferred textiles for the jackets of college students. 105 subjects that majored in fashion design were surveyed. The subjects selected three favorite materials, according to the seasons, among 120 samples presented in a swatch book and their frequency of choice was tallied. The extent of the subjects' preference was compared by season and gender The results of this study were as follows: 1. College students preferred dark Grayish Brown plain variation wool Crossbred foremost as a textile for the spring and fan season. 2. White plain cotton Plisse was the most preferred material for summer. 3. Olive Gray cotton Corduroy was the most preferred textile for winter. 4. For thickness and weight, the textiles chosen for winter were thicker and heavier than those chosen for other seasons. 5. For fiber content, natural fiber such as wool were preferred for all seasons. 6. For the type of fabrics weave, a plain variation weave was preferred for spring and fall, twill was preferred for winter and plain weave was preferred for summer. 7. Collage students preferred gray and brown tones for the spring, fall and winter season. For color characteristics, solid fabrics were generally preferred and check patterns were especially preferred for the winter season. 8. Girl students generally preferred lighter and thinner fabrics than those chosen by boys.

A Study on the Power Suit Style (파워 수트 스타일에 관한 연구)

  • Kim, Jeong-Mee
    • Fashion & Textile Research Journal
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    • v.13 no.5
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    • pp.679-685
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    • 2011
  • The purpose of this study is to analyze the formative characteristics and the aesthetic values of the Power suit in 1980s and the images of the Power suit styles shown in 08/09 F/W, 09 S/S, 09/10 F/W and 10 S/S collections. The results of this study are as follows: 1) The aesthetic values of the Power suit in 1980s are authority, sexuality and luxury to express the power, body and wealth. Authority is represented in wide and hard shoulders with pads and dark colors with stripe and no patterns. Sexuality is represented in tight waist jacket and tight skirt. Luxury is represented in luxurious fabrics and handicraft ornaments. 2) The Power suit styles shown in collections are expressed in classic, romantic, avant-garde and ethnic images: Classic images appeared in jacket which exaggerated shoulders with pads, mini skirt, tapered pants, dark colors with stripe and check patterns, rough materials and a waist belt. Romantic images are represented in the skirt with an asymmetric hem, pastel and splendid colors, lace and silk, romantic details made with gathers and flounces and fantastic accessories. Avant-garde images appeared in the deformed jacket, unperfected skirt, special materials and exaggerated accessories. Ethnic images are represented in big silhouette forms with wide shoulders jacket and wide pants, ethnic patterns, gold, orange and other vivid colors and ethnic accessories.

A Research on the Preference to Textiles for Shirts of College Students (대학생의 셔츠용 소재에 대한 선호도 조사연구)

  • Kim, Hee-Sook;Na, Mi-Hee
    • Korean Journal of Human Ecology
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    • v.11 no.3
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    • pp.263-271
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    • 2002
  • This research was designed to investigate the preference to textiles for shirts of college students. 105 subjects majored in fashion design were surveyed and SPSS WIN 11.0 program was used for statistical analysis. The results of this study were as follows: 1. Design was the primary factor in purchasing a clothing and college students considered color and texture as important factors for clothing materials. 2. There were significant differences in preference to textiles for winter shirts, especially grade and resident area. 3. College students preferred plain wool two and two check foremost as a textile for spring and fall. 4. Plain cotton poplin was the most preferred material for summer. 5. Twill cotton drill was the most preferred textile for winter. 6. Textiles for winter were thicker and heavier than others and natural fiber were preferred such as cotton and wool. 7. Plain weave was preferred for spring. fall and summer, and twill weave for winter. 8. College students preferred plain texture foremost and blue shaded light color was preferred for spring. fall and summer and brown shaded dark color was for winter.

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A Study on the Dyeability of Urtica Dioica L. Extract (쐐기풀(Urtica Dioica L.추출물의 염색성 연구))

  • Kim, Sojin;Kim, Lione
    • Journal of Fashion Business
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    • v.20 no.4
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    • pp.128-140
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    • 2016
  • In this study, dyeability of Urtica Dioica L. extract, which is relatively less studied, was measured. The extract of this plant was used to dye cellulose and protein fiber to check its usage as a natural green dye. Three different methods were used to produce extract. Dried Urtica Dioica L. was extracted with 100% ethanol, 50% ethanol with 50% distilled water and 100% distilled water. Then dyeing solution was obtained by blending with distilled water at 1-to-1 ratio. The maximum dyeability was obtained when 100% ethanol extract of dried Urtica Dioica L. used to dye fabrics at 60 degrees celsius for 60 minutes without mordant treatment. Cotton, rayon, wool and silk were dyed and dyeability for each fiber was measured for color difference value then compared to its control. The results show that dyeability of rayon and dyeability of wool are stronger, and that when color position for each mordant is measured, color difference is most diverse on cotton with pre-mordant treatment. Color fastness to wash, perspiration and rubbing crockmeter were superb, but color fastness to light was low, therefore, additional study on this is needed to improve. Urtica Dioica L. is now expected to be used practically as green color dye as well as medicinally and edible.

Analysis of Design Factors of Knit Design according to Golfwear Brand Image (골프웨어 브랜드 이미지에 따른 니트디자인 설계 요인 분석)

  • Yoo Mi Lee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.4
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    • pp.133-145
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    • 2023
  • Competition is intensifying as the golfwear market grows and expands rapidly due to the influx of MZ generation golfers, so it is necessary to plan knit golfwear products suitable to consumer needs The purpose of this study is to contribute to product planning by analyzing knit design factors according to the brand image of golfwear. First, the top five sales brands surveyed by Apparel News were selected. The selected brands were G-Fore, PXG, Malbon Golf, Titleist, and Mark & Lona. Knit products sold by the selected golfwear brands were investigated based on design factors, such as image, item, stich, yarn, color, and pattern to analyze knit design factors according to brand image. G-Fore's modern classical image was influenced by pullovers, vest items, 100% wool, color contrast, intasha stich, and monotone colors. PXG's sporty modern image was due to a mixture of rayon and polyester in jumper items, while Malbon Golf's American casual image applied character patterns and intasha knitwear. Line points, plain knitwear, and monotone colors were analyzed as design factors for Titleist's modern minimal image, while Mark & Lona's classic casual was analyzed as knit design factors, such as check patterns and jacquard knitwear. Differences in knit design factors according to brand image can be identified.

Using a Stretch Sensor About of Squat Ankle Range of Motion Check Socks -Focusing on Men in Their Late 20s- (스트레치 센서를 이용한 스쿼트 시 발목 가동범위 체크 센서 양말에 관하여 -20대 후반 남성을 중심으로-)

  • Song, Kwanwoo;Park, Jinhee;Kim, Jooyong
    • Journal of Fashion Business
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    • v.26 no.2
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    • pp.129-142
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    • 2022
  • The purpose of this study is to develop socks to check the range of ankle movement during squats for men in their late 20s. Sensors of 6, 8, and 12 mm were selected, and each sample was impregnated 1 to 3 times. It was prepared using a CNT dispersion, and the GF value was measured using UTM. Among them, the sample with 2 impregnation showed the best GF value. As a result of applying each sample to the socks, the 12 mm sensor was wider than the area of the Achilles tendon, resulting in noise, and the 8 mm sensor was higher than the tensile strength of the socks, resulting in a decrease in the graph. Therefore, testing was performed using a 6 mm sensor. In order to determine the effectiveness of the sensor, the normal operating range was checked through squats, and significant changes were confirmed when the operating range was checked again through squats by performing operations that can increase the operating range through Gastrocnemius, Soleus stretching, and low lunge. Using the results of this study, it is expected that the average value of the ankle movement range of the user is checked prevent injury, to be provided as basic data for the production of shoe products and the promotion of physical health.