• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.129-146
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• 2004

The Purpose of this study is to search the characteristics of aesthetic sense from the spiritual root of anti-decoration culture in contemporary Japanese fashion and find the aesthetic meanings inside contemporary Japanese fashion. This study considered contemporary Japanese fashion design from 1970 to 2000 to figure out the anti-decoration culture in contemporary Japanese fashion. The contents of this study are 1. surveying the historical change about the aesthetic sense of Japanese anti-decoration culture. 2. deducing the distinctive aesthetic ideology from the anti-decoration culture 3. finding aesthetically the inside meaning of anti-decoration culture in contemporary Japanese fashion. The conclusion on this study is as the followings. Anti-decoration culture has three aesthetic ideology. First, faintful aesthetics implies the aesthetic ideologies of Wabi, Sabi from Heian period and it appears the aesthetic sense to be natural beauty. simplicity, minimalism and temperance. Second, ambivalence aesthetics is based on nothingness and has the characteristic of multivocal and variableness without biased view. Third. playful aesthetics has the meaning of humorous. witty and mischievous which is the basic factor of Japanese formative arts. The aesthetic range of this study are the beauty of simplicity. poverty, incompletion, vagueness and humor. First, beauty of simplicity is composed of minimal lines and area through strict temperance and elimination. Second, beauty of poverty came from the aesthetic concept of Wabi which means honorable poverty and plainness. Third, beauty of incompletion means emptiness which is within the range of possibility. Forth, beauty of vagueness could be explained as incorporeal, colorlessness and voiceless. Fifth, Okashi which was the middle ages in Japan, shows the vein of humor in anti-decoration culture. As a result, anti-decoration culture does not mean the opposite of decoration culture, but accomplishes extreme artificial beauty by strict temperance and elimination. Also it is concerned as intentional poverty of decorative effect.

• Journal of Dairy Science and Biotechnology
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• v.35 no.4
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• pp.232-243
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• 2017

Although several supplementary foods are available for pregnant and lactating women, there is a need for foods able to maintain a woman's beauty without any changes in body shape. In this study, four questionnaires about nutrition management, skin care, body shape, and the intent of purchasing beauty supplementary foods, were prepared for an online survey (http://pms8011.wixsite.com/project). A total of 95 answers from 293 women were classified into four groups, based on age, income, occupation, and skin type. The data were statistically analyzed using SPSS/WIN Program 22.0. The significances of the F-value analyzed by one-way ANOVA and the differences within the groups were verified by Scheffe's method. All groups were shown to have very high requirements for nutrition management and beauty standards. In the skin patterns, the groups of middle-aged women, house wife and the lower income showed high interests, with a high significance (P<0.01) in ages. With respect to body shape, significant interest was found within the groups of skin type (P<0.05) and age (P<0.001). With regard to supplementary foods, all groups showed a strong intention to purchase, but no significant differences were found. This study indicates the necessity to categorize supplementary foods by the intended target group, such as women planning to conceive, pregnant women, and lactating women.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.271-278
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• 2019

Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.91-105
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• 2016

Today the beauty industry has reached a point of saturation, and competition has become fiercer than ever. Furthermore, customer needs and expectations have become increasingly sophisticated and diversified. In particular, it has become more difficult for small beauty salons to maintain customer loyalty by staying competitive and satisfying customer needs and demand. In fact, beauty salon customers want to get individualized services as well as a wide variety of hairstyles. Therefore, this study attempted to analyze the sustainability management of beauty salons. It looked at how an increase in sales and in customer loyalty can be achieved by enhancing awareness of the fact that small beauty salons' competitiveness stems from strenuous efforts for the best customer service, individualized hairstyling services, professional skills and customer trust. The study results found that beauty salons need to keep promoting development and improvement for the following: advanced skills, excellent services, reasonable price, convenient locations, advertisement and PR, development of an exclusive manual, intensive staff training and character education plan, complaint management and follow-up and decrease in customer migration.

• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.287-294
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• 2021

This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.115-124
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• 2021

The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.291-298
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• 2019

The purpose of this study is to analyze the effect of beauty interest on the satisfaction of mask pack use and repurchase. This study analyzed data from 305 copies of the questionnaire on SPSS. The analysis was done using the v21 statistical package program. The results of the analysis showed that the sub-factors of beauty interest had a statistically significant positive (+) effect on the mask-pack satisfaction level, and the sub-factors of mask-pack satisfaction level had a positive effect on repurchase intention. As a result of this study, the higher the consumers' beauty interest, the more important the satisfaction of using the mask pack, and accordingly, the intention to repurchase was increased. Through this study, we can expect successful marketing effects if the mask pack sales company understands the needs of consumers and uses them as marketing elements.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.773-784
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• 2021

The purpose of this study is to confirm the effectiveness of NCS-based education in the field of hair beauty applied in the educational field and to find ways to improve it. To this end, the importance of each NCS competency unit in the field of hair beauty evaluated by senior hair designers and the achievements of new designers evaluated by the IPA method were analyzed to explore the difference between importance-achievement and improvement plans through this. As a result of the study, NCS education in the field of hair beauty was found to be 6 items for improvement, 21 items for maintenance and strengthening, 14 items for long-term improvement, and 1 item for improvement consideration among the existing 41 competency units. In particular, the lack of creativity and the ability to collect and analyze the latest information, which should be improved urgently, appear, confirming the necessity of efforts to develop creative abilities as hair designers in the NCS education field.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.443-448
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• 2021

The name of the department is not only a means of notifying the existence of the department, but also acts as an important indicator that includes the overall curriculum, specialization strategy, student management, and employment of the department. The importance of the department name, which is a collection of internal and external public relations, has emerged greatly, but the existing research related to this is insufficient. Therefore, in this study, the terminology used in the names of beauty departments at two-year colleges and four-year colleges nationwide is surveyed year by year to contribute to the establishment of developmental goals that the department should aim for and a systematic analysis for curriculum reform. As a result of the study, in 1994, 7 schools (41.18%) had the most skin care departments, and in 2005, 2013 and 2020, 'Beauty' was 50 cases (21.55%), 67 cases (28.03%), and 92 cases (34.20%), respectively. Through this study, it is possible to analyze the overall trend of the beauty industry, and it is expected that it will be used as basic data when promoting a department name change or opening a department in the future.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.275-282
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• 2020

As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.