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http://dx.doi.org/10.15207/JKCS.2019.10.8.291

The effect of beauty interest on mask pack satisfaction and repurchase intention  

Kim, Jung-Min (About sku Beauty arts, Graduate School of Seo Kyeong University)
Kim, Eun-Sook (Beauty Art, Professor School of Seo Kyeong University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.8, 2019 , pp. 291-298 More about this Journal
Abstract
The purpose of this study is to analyze the effect of beauty interest on the satisfaction of mask pack use and repurchase. This study analyzed data from 305 copies of the questionnaire on SPSS. The analysis was done using the v21 statistical package program. The results of the analysis showed that the sub-factors of beauty interest had a statistically significant positive (+) effect on the mask-pack satisfaction level, and the sub-factors of mask-pack satisfaction level had a positive effect on repurchase intention. As a result of this study, the higher the consumers' beauty interest, the more important the satisfaction of using the mask pack, and accordingly, the intention to repurchase was increased. Through this study, we can expect successful marketing effects if the mask pack sales company understands the needs of consumers and uses them as marketing elements.
Keywords
Beauty interest; Mask Pack; satisfaction; Repurchase intention; Marketing;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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