Browse > Article
http://dx.doi.org/10.15207/JKCS.2020.11.12.275

Study on the differences in the beauty shop selection attributes between Koreans and Chinese Consumers  

Lee, Ju-Ran (Graduate School of Business, Yong In University)
Kim, Sang-Soo (Department of Business Administration, Yong In University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.12, 2020 , pp. 275-282 More about this Journal
Abstract
As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.
Keywords
Beauty Shop; Startup; Shop Selection Factors; Satisfaction; National Differences;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Y. Zhou. (2010). Analyse between consumption trends of consumer in China and design marketing: Focused on the people born after 1980. Unpublished master's dissertation, The Graduate School of Wonkwang University.
2 G. R. Moon & S. D. Lee. (2017). The influence of beauty franchise store selection factors on customer's satisfaction and revisit intention: In domestic and foreign beauty franchise. Journal of the Korean Society of Design Culture, 23(4), 363-374.   DOI
3 L. Yang. (2008). Difference of clothing-product consumer's store attributes importance: Focused on facilities, atmosphere, and environment of the store. The Korean Society of Fashion Design, 8(3), 1-21.
4 H. G. Kim. (2007). A study on the effects of the choice criteria of large-scale discount store loyalty. Unpublished doctoral dissertation, The Graduate School of Dankook University.
5 S. S. Choi. (2016). The influence of store attributes on store image, product image, store loyalty: The moderating effect of perceived quality. Unpublished doctoral dissertation, The Graduate School of Sejong University.
6 J. H. Lee. (2010). The influences of store attributes and store personality on store satisfaction and store loyalty: Focused on N generation lifestyle. Unpublished master's dissertation, The Graduate School of Yonsei University.
7 X. Chen. (2019). Store attributes' influence on the consumer identification, satisfaction, trust and loyalty for local food stores success of local for local food stores. Unpublished doctoral dissertation, The Graduate School of Woosuk University.
8 I. O. Kim & M. H. Lee. (2019). A study on the difference between selection attributes of hair salon and beauty management behaviors by lifestyle types. Journal of the Korean Society of Design Culture, 25(3), 65-77.   DOI
9 S. Sha & K. H. Lee. (2013). Chinese Market Entry Strategy of Korean Cosmetics: Focused on Brand Positioning. China and Sinology, 20, 67-92.   DOI
10 K. Chen & M. Choi. (2020). A Study on Customer Satisfaction according to Usage Time of Chinese' Beauty Parlors. Journal of the Korean Society of Cosmetology, 26(2), 431-436.
11 S. Kim, Y. Zhang, H. Meng & Y. Lee. (2013). A Study on the Entry Strategy for Korean Cosmetics to Chinese Market. Journal of Korea Culture Industry, 13(4), 73-83.
12 Ministry of Commerce of the People's Republic of China. (2017). Prospective Industry Research.
13 X. Wang. (2018). A empirical study on the trade influences and negotiations by Chinese commercial customs: Focused on east China and central-southern China region. Unpublished doctoral dissertation, The Graduate School of Sunchon National University.
14 M. S. Shin. (2006). A study on effect of the physical feature of discount store and factors for consumer's choice store on the consumer behavior. Unpublished doctoral dissertation, The Graduate School of Daegu University.
15 X. J. Li. (2014). Impact of face consciousness on consumption propensity and consumption behaviour among Chinese people: Focusing on typology of consumers in Beijing. Unpublished master's dissertation, The Graduate School of Seoul National University.
16 D. Y. F. Ho. (1976). On the concept of face. American Journal of Sociology, 81, 867-884.   DOI
17 R. L. Oliver. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4) 460-469.   DOI
18 J. E. Zhu. (2007). A Study on the Attributes of Consumer Store Selection: Focusing on the Beauty Industry. Unpublished master's dissertation, The Graduate School of Seokyung University.
19 J. H. Kim. (2002). The influence of store environment on quality perception and consumer satisfaction. Journal of Marketing Management Research, 7(2), 59-85.