Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
권호 표지
DOI QR코드

DOI QR Code

The effect of beauty interest on mask pack satisfaction and repurchase intention

뷰티관심도가 마스크팩 사용만족도 및 재구매 의도에 미치는 영향

  • Kim, Jung-Min (About sku Beauty arts, Graduate School of Seo Kyeong University) ;
  • Kim, Eun-Sook (Beauty Art, Professor School of Seo Kyeong University)
  • 김정민 (서경대학교 미용예술대학원 미용예술학과) ;
  • 김은숙 (서경대학교 미용예술대학)
  • Received : 2019.07.20
  • Accepted : 2019.08.20
  • Published : 2019.08.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to analyze the effect of beauty interest on the satisfaction of mask pack use and repurchase. This study analyzed data from 305 copies of the questionnaire on SPSS. The analysis was done using the v21 statistical package program. The results of the analysis showed that the sub-factors of beauty interest had a statistically significant positive (+) effect on the mask-pack satisfaction level, and the sub-factors of mask-pack satisfaction level had a positive effect on repurchase intention. As a result of this study, the higher the consumers' beauty interest, the more important the satisfaction of using the mask pack, and accordingly, the intention to repurchase was increased. Through this study, we can expect successful marketing effects if the mask pack sales company understands the needs of consumers and uses them as marketing elements.

본 연구의 목적은 뷰티관심도가 마스크팩 사용 만족도 및 재구매에 미치는 영향을 분석하는 것에 있다. 본 연구는 마스크팩을 사용해본 소비자를 대상으로 설문지 305부의 자료를 SPSS. v21 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 뷰티 관심도 하위요인은 마스크팩 사용만족도 하위요인에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났고, 마스크팩 사용만족도 하위요인은 재구매 의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과 소비자의 뷰티 관심도가 높을수록 마스크팩 사용만족도가 중요하며 그에 따라 재구매 의도가 높아지는 것으로 나타남을 알 수 있었다. 본 연구를 통해 향후 마스크팩 판매기업이 소비자들의 니즈를 파악하고 마케팅 요소로 활용한다면 성공적인 마케팅 효과를 기대할 수 있을 것이다.

Keywords

References

  1. I. O. Kim & D. Y. Kim. (2019). Difference between Body Image, Interest of Aesthetics and Beauty-management. Behavior by Age Groups in Korean Female, 25(1), 1.
  2. B. Oh. (2012). Effects of Beauty Interest and Information Seeking on Beauty Management Behavior among High School Students. Master's Thesis. Seokyeong University, Seoul.
  3. H. J. kim. (2015). A Study on Behavioral Behavior and Beauty Management Behavior according to Values of 2030 Women, Domestic Doctor, Seokyeong University, Seoul.
  4. S. E. Young. (2019). Self-care from body to toe Imaginary Transcendence Home Beauty Care Age. Daily Sports. http://isplus.live.joins.com/news/article/article.asp?total_id=23453447&cloc
  5. J. L. Sang. (2019). To be satisfied every moment "Value consume" trend permeated into daily life Changes from individual tastes to ethical, environmentally friendly, and quality-oriented. Small Business, News http://news.kbiz.or.kr/news/articleView.html?idxno=49523
  6. H. J. Lee, H, J, Seo & Y. J. Lim. (2017). The colors of mask apck package design. Journal of Korea Society of Color Studies, 13(1), 47-57. Doi:10.17289/jkscs.31.1.201702.47
  7. K. S. Kim. (2016.4). The future of cosmetics industry led by Cosmeceuticals. http://magazine.hankyung.com
  8. M. Y. Kim & J. Y. Chung. (2013). The Research on the Environment-friendly Echo Beauty - Focused on the Mask Pack Brand. A Journal of Brand Design Association of Korea, 11(3), 237-250. Doi : 10.18852/bdak.2013.11.3.237
  9. W. C. Go. (2019). A Study on the Determinants of Cosmeceutical Purchase according to Consumers' Consumption Orientation: Focusing on Beauty Interest and Cosmeceutical Perception. Domestic Doctor. Seokyeong University, Seoul.
  10. E. J. Song. (2013). Self Beauty Mask Pack.. Bnt news. http://bntnews.hankyung.com/apps/news?popup=0&nid=03&c1=03&c2=03&c3=00&nkey=201305201925593&mode=sub_view.
  11. J. E. Yi & S. B. Lee. (2019). Effect of Paraffin Wax Mask Pack on Skin Improvement. Convergence Society Journal of the Korea, 10(3), 237-242. DOI:10.15207/JKCS.2019.10.3.237
  12. H. J. Kwon. (2019). Beauty experts' perception awareness of Korean mask packs. Convergence Society Journal of the Korea, 10(3), 243-248. DOI:10.15207/JKCS.2019.10.3.243
  13. M. J. Park. (2017). A Study on Self-Facial Management and Satisfaction using Pack: Focused on Daegu Metropolitan City. Daegu Han University. Domestic dissertation, Daegu.
  14. B. Y. Choi. (2016). A Study on the Recognition and Use of Sheet-type Mask Pack. Master's Thesis. Sookmyung Women's University, Seoul.
  15. H. Im. (2017). A Study on the Recognition and Use of Men's Sheet Type Mask Pack. Master's Thesis. Konkuk University, Seoul.
  16. H. Y. Lee, J. Y. Son & E. J. Park. (2017). Association between Online Information Features via SNS(Social Network Service) in Beauty Service and User Satisfactions. 23(5), 66-67.
  17. H. J. Kim. (2015). Purchasing Satisfaction of Cosmetics Purchasing Behavior according to Lifestyle and Appearance Interest of Male Consumers. Master's Thesis. Seokyeong University, Seoul.
  18. J. H. Park. & J. Y. Kim. (2018). The Effects of Home shopping show host characteristics on adult woman of Basic Cosmetics. consumer Satisfaction and Repurchase Intention. 8(3), 336-337.