• 복식
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• 제53권3호
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• pp.165-179
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• 2003

The purpose of this study was to investigate the Influence of self-perceived physical attractiveness on self-esteem and appearance management behavior cf adult women. The data for this study were collected using questionnaire from 511 adult women living in Kwangju, Korea. The data were analysed using frequency, variance analysis, Duncan's multiple range test, and cross-taps. The results were as follows 1. The focuses of respondents' appearance management behaviors were largely centered on facial and skin texture improvement and hair styling. The frequency of all the Plastic surgeries was not so high, but intention of them was much higher than the practice. 2. The self-perceived physical attractiveness of the respondents influenced significantly on their self-esteem. 3. The self-perceived physical attractiveness of the respondents influenced significantly on their several appearance management behaviors excluding plastic surgeries. 4. The self-esteem of respondents influenced significantly on their several appearance management behaviors excluding plastic surgeries.

• 한국의류산업학회지
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• 제13권1호
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• pp.107-115
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• 2011

This study analyzes how the person-environment fit on organization attractiveness, commitment, and job satisfaction in TV home shopping companies. The survey was conducted from May 3 to 31 in 2010, and 350 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that person-environment fit of TV home shopping companies is composed of person-job fit, person-supervisor fit, and person-organization fit. The person-job fit, person-supervisor fit, and person-organization fit of TV home shopping companies influence the organization attractiveness and commitment. The organization attractiveness and commitment affect the job satisfaction in TV home shopping companies.

• Journal of Information Technology Applications and Management
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• 제24권3호
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• pp.63-72
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• 2017

The purpose of this study is to investigate the relationship between application attractiveness and loyalty to mobile music applications. The application attractiveness is operationalized into four dimensions: richness of music contents, music app design quality, music app functionality, and promotion. The hypotheses are postulated and tested using a sample of 370 student respondents from Henan Polytechnic University and Henan Institute of Technology, China. The result shows that there is a positive correlation between loyalty and three application attractiveness aspects: richness of music contents, music app design quality and music app functionality. Based on the results of this study, the research put forward constructive suggestions about improving mobile music application loyalty. Finally, several conclusions, managerial suggestions, limitations and future research are proposed.

• 복식문화연구
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• 제20권6호
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• pp.854-868
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• 2012

The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.

• 한국패션뷰티학회지
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• 제3권3호
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• pp.1-10
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• 2005

The objectives of this research were to find out factor of image perception about women's accessories, to test differences in image evaluation according to materials and forms, and to investigate differences in image evaluation according to total stimuli. The results of this study were as follows. First, the accessory image factor derived four categories: attractiveness, prettiness, gorgeousness, and soft. Second, in two dependent variables, material and form had no significant interaction effects on attractiveness, prettiness, gorgeousness, and soft. In main effect, there was a significant difference of attractiveness, prettiness, and gorgeousness according to form. That is, the lined types had better prettiness and gorgeousness than the attachable ones. There was a significant difference of attractiveness, prettiness, gorgeousness, and soft according to materials. That is, pearl was considered to be the most attractive and soft. Plastic was evaluated image of least fashionable and soft, gold did image of the least gorgeous. Third, the attractiveness of attachable diamond earring was evaluated the highest, and the lined plastic ones did the lowest. It was evaluated and concluded that the lined plastic ones is considered the prettiness and most gorgeous where as any earring with attachable gold earring were considered the least prettiness and gorgeous. The attachable silver or pearl earrings were considered to be projecting the softest image whereas the lined gold and attachable plastic ones the opposite.

• 한국의류학회지
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• 제37권1호
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• pp.76-89
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• 2013

The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.

• International Journal of Human Ecology
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• 제9권2호
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• pp.55-65
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• 2008

This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel￡lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.

• 디지털융복합연구
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• 제14권3호
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• pp.409-418
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• 2016

이 연구는 필라테스 참가자들이 인식하는 지도자의 매력성과 필라테스 몰입 및 열정의 관계를 구명하는데 목적이 있다. 연구의 목적을 달성하기 위해서 서울지역에 소재하고 있는 4개의 팔리테스 클럽에서 필라테스에 참가하고 있는 회원 214명을 대상으로 설문조사를 실시하였으며, 수집된 자료는 SPSS 18.0프로그램을 이용하여 설문지의 신뢰도와 타당도검사, 기술통계분석과 상관분석을 실시하였으며, 경로분석은 AMOS 18.0 실시하여 다음과 같은 결과를 도출하였다. 첫째, 필라테스 참가자들이 인지하는 지도자의 매력성은 필라테스 몰입에 정적인 영향을 미친다. 둘째, 필라테스 참가자들이 인지하는 지도자의 매력성은 열정에 정적인 영향을 미친다. 셋째, 필라테스 참가자들의 필라테스 몰입은 열정에 정적인 영향을 미친다. 넷째, 필라테스 참가자들이 인지하는 지도자의 매력성과 참가자들의 몰입 및 열정사이에는 인과적 관계가 있다.

• 한국의류학회지
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• 제43권1호
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• 유통과학연구
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• 제19권1호
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• pp.5-15
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• 2021

Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.