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http://dx.doi.org/10.5850/JKSCT.2013.37.1.76

Development of Fashion Retailing Store Type Attractiveness (FaRSTA) -Indirect Estimates Approach with Multiple Scale Items-  

Park, Jin Je (Dept. of Clothing & Textiles, Pusan National University)
Lee, Jin Hwa (Dept. of Clothing & Textiles, Pusan National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.37, no.1, 2013 , pp. 76-89 More about this Journal
Abstract
The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.
Keywords
Fashion Retailing Store Type Attractiveness (FaRSTA); Direct estimates; Indirect estimates approach with multiple scale items; Intra-store type competition model; Inter-store type; competition;
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Times Cited By KSCI : 8  (Citation Analysis)
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