Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Development of Fashion Retailing Store Type Attractiveness (FaRSTA) -Indirect Estimates Approach with Multiple Scale Items-

패션리테일링 점포유형별 쇼핑유인력(FaRSTA) 모델 개발에 대한 연구 -다속성 간접평가법 활용-

  • Park, Jin Je (Dept. of Clothing & Textiles, Pusan National University) ;
  • Lee, Jin Hwa (Dept. of Clothing & Textiles, Pusan National University)
  • Received : 2012.10.31
  • Accepted : 2013.01.03
  • Published : 2013.01.31
Download PDF
⟨ Previous Next ⟩

Abstract

The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.

Keywords

References

  1. Brookhouse, K. J., Guion, R. M., & Doherty, M. E. (1986). Social desirability bias as one source of the discrepancy between subjective weights and regression weights. Organizational Behavior and Human Decision Processes, 37(3), 316−328. https://doi.org/10.1016/0749-5978(86)90032-4
  2. Brown, F. E., & Fisk, G. (1965). Department stores and discount house: Who dies next. Journal of Retailing, 4(3), 79−91.
  3. Cha, I. S., Ahn, S. H., & Lee, K. H. (1999). A study on clothing shopping orientations and store choice criteria on department stores consumers. Journal of the Korean Society of Clothing and Textiles, 23(2), 284−295.
  4. Cho, Y. J. (2007a). An analysis on priority of clothing evaluative criteria using AHP. Journal of the Korean Society for Clothing Industry, 9(1), 81−88.
  5. Cho, Y. J. (2007b). A study on priority evaluation in clothes stores' selection attributes. Journal of the Korean Society of Clothing and Textiles, 31(4), 615−623. https://doi.org/10.5850/JKSCT.2007.31.4.615
  6. Chun, T. Y. (2009). The effect of store characteristics of outlet on consumption emotion, relationship quality, and loyalty. Journal of the Korean Society for Clothing Industry, 11(3), 417−426.
  7. Chung, S. K., & Kim, Y. S. (2003). A study on shopping orientation and store selection criteria of credit card apparel shoppers. Journal of the Korean Society of Costumes, 53 (2), 1−16.
  8. Hong, B. S., Lee, E. J., & Ma, H. Y. (2009). The effect of merchandise characteristics of internet fashion shopping malls on the shopping values, purchase satisfaction, and repurchase intention of female consumers. Journal of the Korean Society of Clothing and Textiles, 33(11), 1828− 1838.
  9. Hong, B. S., Lee, E. J., & Yun, Y. J. (2010). The effect of relationship marketing implement factors of masstige fashion brand on the trust, satisfaction, and repurchase intention. Journal of the Korean Society of Clothing and Textiles, 34(4), 663−672. https://doi.org/10.5850/JKSCT.2010.34.4.663
  10. Hong, H. S. (1996). Interactive effects of situation and personal characteristics on perceived risk, importance of store attributes and store-type choice. Journal of the Korean Society of Clothing and Textiles, 20(5), 877−892.
  11. Horn, M. J., & Gurel, L. M. (1981). The second skin: An interdisciplinary study of clothing (3rd ed.). Boston: Houghton Mifflin.
  12. Huff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34−38. https://doi.org/10.2307/1249154
  13. Kang, E. M., & Park, E. J. (2009). Effects of cognitive age on perceived service quality, satisfaction, and repurchase intentions across the elderly's lifestyle types in apparel stores. Journal of the Korean Society of Clothing and Textiles, 33(3), 355−365. https://doi.org/10.5850/JKSCT.2009.33.3.355
  14. Kim, G. A., & Lee, J. H. (2007). PPL effect of clothing sponsorship in TV drama-Focused on adolescent female students-. Journal of the Korean Society for Clothing Industry, 9(2), 221−228.
  15. Kim, J. W. (1999). Influences of shopping value, store attributes, and task situation on clothing purchasing behavior. Unpublished master's thesis, Ewha Womans University, Seoul.
  16. Kim, S. H. (2001). The consumer satisfaction and repurchase intention according to apparel store types-Focusing on product quality and service quality-. The Journal of the Korean society of costumes, 51(1), 61−74.
  17. Kim, S. H. (2011). Content categories of special selling events and unplanned purchase stimulations in internet shopping malls. Journal of the Korean Society of Clothing and Textiles, 35(1), 37−50. https://doi.org/10.5850/JKSCT.2011.35.1.037
  18. Kim, S. H., Kim, G. Y., & Lee, S. J. (1999). The dimensions of apparel store service quality. Journal of the Korean Society of Clothing and Textiles, 23(3), 435−446.
  19. Kim, S. S. (2004). The visual environment factors of the store and the store types preferred by consumer traits-Based on the consumer segmentation by store choice criteria-. Journal of the Korean Society of Clothing and Textiles, 28(8), 1112−1120.
  20. Koh, A. R., & Jin, B. H. (1995). A study on the shopping orientations, importance of store attributes and use of information sources for outlet store patronage consumers. Journal of the Korean Society of Clothing and Textiles, 19(1), 104−114.
  21. Kwak, Y. S., & Lee, J. H. (2002a). Effect of the depth of fashion product line on sales. Journal of the Korean Home Economics Association, 40(10), 113−121.
  22. Kwak, Y. S., & Lee, J. H. (2002b). Market segmentation with price-dependent quality evaluation in Denim Jeans Market: Based on conjoint analysis and mixture model. Journal of the Korean Society of Clothing and Textiles, 26(11), 1605−1614.
  23. Lee, D. I., & Choi, S. H. (2011). The impact of product display on consumers' evaluation of usefulness of product information in mobile shopping. Journal of Commodity Science, 29(5), 173−182.
  24. Lee, J. E. (1990). A study on store image preferences which is followed by clothing buying motives: As object of middle age women. Unpublished master's thesis, Ewha Womans University, Seoul.
  25. Lee, J. H. (2006). Market segmentation and purchase behavior for consumers purchasing Korean cultural fashion items -Focused on inbound Japanese tourists-. Journal of the Korean Society for Clothing Industry, 8(4), 427−432.
  26. Lee, J. H., & Im, J. E. (2008). The effect of perceived justice on postcomplaint behavior in the internet open market-Focused on the moderating effect of fashion involvement-. Journal of the Korean Society of Clothing and Textiles, 32(9), 1427−1437. https://doi.org/10.5850/JKSCT.2008.32.9.1427
  27. Lee, J. R. (2008). A effect of store characteristics of large discount store on behavioral intentions of customer-The mediating role of customer's emotion and relationship quality-. Journal of Korean Distribution and Management, 11(1), 121−149. https://doi.org/10.17961/jdmr.11.1.200803.121
  28. Lilien, G., & Kotler, P. (2010). Marketing models. New York: Phi Learning.
  29. Madden, J. M. (1981). Using policy-capturing to measure attitudes in organizational diagnosis. Personnel Psychology, 34(2), 341−350. https://doi.org/10.1111/j.1744-6570.1981.tb00947.x
  30. McCarthy, E. J. (1964). Basic marketing. Homewood, IL: R. D. Irwin.
  31. Morganosky, M. A. (1995). Consumer patronage of manufacturer's outlets. Clothing and Textile Research Journal, 13 (4), 273−279. https://doi.org/10.1177/0887302X9501300408
  32. Oh, H. S., Kim, E. Y., & Lee, H. J. (2008). Importance of store attribute, VM factors, and store loyalty by consumers' Gsensibility types for apparel store choice. Journal of the Korean Society for Clothing Industry, 10(6), 864−872.
  33. Oh, S. M., & Hwang, S. J. (2007). The Influence of consumer's brand loyalty, competitor's brand price, and discount on brand switching for apparel products. Journal of the Korean Society of Clothing and Textiles, 31(3), 440−450. https://doi.org/10.5850/JKSCT.2007.31.3.440
  34. Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy (4th ed.). Chicago: Irwin.
  35. Ryou, E. J. (2002). The determinant factors on the service quality and buying intention of internet apparel shopping mall. The Research Journal of the Costume Culture, 10(3), 261−269.
  36. Schmitt, A., & Simonson, A. (1997). Marketing aesthetics. New York: Free Press.
  37. Sheth, J. N. (1983). Integrative theory of patronage and behavior, in patronage behavior and retail management. New York: North-Holland.
  38. Shin, S. Y., & Kim, Y. D. (2000). A study on the shopping orientation, self-image, and the store attributes of the men in twenties and thirties. The Research Journal of the Costume Culture, 8(2), 305−314.
  39. Sung, H. W. (2009). Male market segmentation: A comparative analysis of retail choice behavior according to fashion involvement and store attributes. Journal of the Korean Society for Clothing Industry, 11(3), 390−398.
  40. Taneja, K. (2007). Mall mania in india: Changing consumer shopping habits. Unpublished doctoral dissertation, University of Nottingham, Nottingham.
  41. Yoo, P. H., Kim, Y. J., & Han, S. M. (2009). Modern marketing. Seoul: Pakyoungsa.
  42. Zedeck, S. (1977). An information processing model and approach to the study of motivation. Organizational Behavior and Human Performance, 18(1), 47−77. https://doi.org/10.1016/0030-5073(77)90018-6

Cited by

  1. The Effect of Ambivalent Fashion Consuming Tendency on Continuous Information Search and Fashion Store Selection vol.24, pp.4, 2015, https://doi.org/10.5934/kjhe.2015.24.4.571