• Journal of the Korean Home Economics Association
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• v.17 no.3
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• pp.1-11
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• 1979

The purposes of this study were ; (1) to investigate attitudes toward Korean clothing in relation to 3 aspects of clothing behavior , and in relation to attitudes toward women's role, age and education, and (2) to ascertain the extent to which Korean clothing was used and valued. Clothing measures consisted of statements dealing with positive and negative attitudes toward psychological and practical aspects of Korean clothing, frequency of use of Korean clothing, and modesty and confirmity -individuality measure. The measure of attitudes toward women's role consisted of items selected form the Inventory of Feminie Values and the Sex Role Ideology Scale. Product-moment correlation was used to analyze the data which consisted of the responses of 700 adult Korean women to questionnaires administered by the researcher. The results obtained are as follows : 1) Positive attitudes toward Korean clothing for both psychological and practical aspects were, (1) related negatively to nontraditional attitudes toward women's role and education, and (2) related positively to age, frequency of wearing Korean clothing and modesty in clothing. 2) Negative attitudes toward Korean clothing for practical aspect was related negatively to age and education , whereas, the psychological aspect was negatively related to attitudes toward women's role. 3) Conformity-individuality in clothing was related positively to attitudes toward women's role and education. 4) Modesty in clothing was related negatively to attitudes toward women's role and education, conformity individuality, and was related positively to age. 5) In 1945 most of the subjects over 51 -year-old wore Korean clothing always or most of time, whereas, about 1/3 of them wore the same in 1976 , Only 4% of the total participants regardless of their ages wore Korean clothing for everyday life in 1976. 6) In general , highly positive attitudes toward Korean clothing were found on psychological aspect, whereas, highly negative attitudes toward Korean clothing were found on practical aspect.

• Journal of the Korean Society of Clothing and Textiles
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• v.1 no.2
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• pp.65-70
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• 1977

The purpose of this study was to investigate the relation of attitudes and usage of denim cloth-ing to masculinity femininity, attitudes toward women's role, and four aspects of clothing interests. Masculinity-femininity was assessed by The Fe Scale of the California Psychological Inventory. Attitudes toward women's role was measured by selected items from The Inventory of Feminine Values and The Sex Ideology Scale. Measures of attitudes toward denim clothing consisted of: 1) attitudes regarding practicality and youth symbol, 2) possession, and 3) frequency of wearing denim clothing. Four aspects of clothing interests in general were assessed by statements dealing with choice of design, conformity-individuality, fashion and practicality in clothing. The sample consisted of 388 students in Sookmyung Women's University in Seoul, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlation. The results indicate that: 1) Masculinity-femininity was related to youth symbol attitudes, possession, and frequency of wear-ing denim clothing. 2) Attitudes toward women's role was related to practicality attitudes, and frequency of wearing denim clothing. 3) Practicality attitudes toward denim clothing was related to conformity-individuality, and practicality in clothing. 4) Youth symbol attitudes toward denim clothing was related to fashion in clothing. 5) Possession of denim clothing was related to fashion and the choice of design in clothing. 6) Frequency of wearing denim clothing was related to the choice of design, and conformity-individuality in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.565-575
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• 2010

This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

• Journal of the Korean Society of Clothing and Textiles
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• v.5 no.2
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• pp.13-19
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• 1981

The purpose of this study was to investigate the relationships among the variables of attitudes toward school uniform, three aspects of clothing behavior, self-concept, and selected behaviors. Instruments used to test the hypotheses were 12 items selected from the Behavior Test by Laubach, The Perceptual Orientation Scale by Choi, 14 items to assess the attitudes toward school uniform, and 21 modified items to evaluate conformity, fashion, and modesty in clothing. The questionnaires were completed by 484 2nd grade junior and senior high school girls in Seoul. Statistical analysis was performed using the correlation coefficient, $x^2$-tests, and t-tests. The findings could be summarized as follows: 1) Perceptual Orientation and Behavioral Orientation were not significantly related to attitudes toward school uniform. 2) Perceptual Orientation and Behavioral Orientation were negatively related to clothing conformity, 3) Attitudes toward school uniform and clothing behavior were partially different by the grade level and the type of school. 4) Fashion was positively related to conformity, but negatively related to modesty in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.738-746
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• 1995

The purposes of this study were 1) to find out any significant relationships among genderlogy, gender identity of clothing, and attitudes toward unisex clothing, 2) to investi- gate differences in genderlogy, gender identity of clothing, and attitudes toward unisex clothing between female and male college students, 3) to understand the structual dimension of genderlogy. The theory of this study was Bem's androgyny sex role theory which suggested an individual's masculine and feminine sex role lied on separate lines rather than on a linear line. The research design was an ex post facto survey and the subjects were 222 female college students and 179 male students in Taejeon, Chungnam and Chungbuk province. Using the SPSS program, factor analysis, 1-test, Pearson correlation coefficient, and plot were calculated for statistical analysis. The findings of this study were summarized as follows: 1) The 1.test showed significant differences in genderloy, gender identity of clothing, attitudes toward unisex clothing between female and male college students. 2) There were significant relationship among genderlogy, gender identity of clothing, attitudes toward unisex clothing. 3) The moi or dimensions of genderlogy were found to be traditional sex role and equal sex roles. There were only moderate negative relationship between traditional and equal sex roles and these two dimensions affected differently on the gender identity of clothing, as well as the attitudes toward unisex clothing, therefore traditional sex roles and equal sex roles seemed to lie on separate lines, and the androgyny sex role theory was supported.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.487-497
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• 1999

The purpose of this study was to investigate the relationship between the adjustment to life(school life, personal relations, home life, economic problem and time management), the clothing attitudes(status symbolism, fashionability, aesthetics, modesty, conformity, comfort aspect) and the clothing satisfaction. The questionnaires were administered to 456 university students in Chongju city to measure the demographic information, the adjustment to life and the clothing attitudes. As statistical analysis, frequencies, t-test, ANOVA, and correlation were used. The results were as follows: 1. The university students showed average state on the adjustment to their life. The adjustment to their home life and family was showed higher than other aspects, otherwise that to school life was showed lower than the others. 2. There were partially significant differences according to demographic variables of students on each aspect of the adjustment to life. 3. The university students showed moderate interest toward clothing attitudes. In the clothing attitudes, the interest toward comfort aspect was showed higher than other aspects, otherwise that toward conformity aspect was showed lower than the others. 4. There were partially significant differences according to demographic variables of students on each variable of the clothing attitudes. 5. There were partially significant correlations between each aspect of the adjustment and the clothing attitudes aspects.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.475-485
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• 2007

The purposes of this study were to examine attitudes toward countefeits among fashion luxury brand consumers, and to investigate the influences or effects of brand loyalty on purchasing frequency of fashion luxury brand and the effects of brand loyalty on attitudes toward counterfeits. The subject used for this study were 214 female consumers who have purchased fashion luxury brand products. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used. As the results, first, the brand loyalty were classified into three factors; enduring brand loyalty, symbolic brand loyalty and famous brand loyalty. Second, the attitudes toward counterfeit was composed of four factors; comparison with genuine goods, counterfeits as alternative, approval of counterfeits purchase, and illegality of counterfeit manufacturers. Third, purchasing frequency significantly influenced on the attitudes toward counterfeits finally, higher brand loyalty group had more negative attitudes and lower purchasing intention toward counterfeits than other groups. Based on these results, prevention marketing strategies of counterfeit goods would be provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.1-8
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• 1985

The purpose of this study was to investigate the relationship between three aspects of clothing behavior and sex role attitude. For Sex Role: sex role attitude was measured by Osmond-Martin's Sex Role Attitude Scale and Items selected from Smith, Ferree and Miller's Feminism Scale. For Clothing Behavior: a unisex clothing attitude questionnaire was developed for this study, and general clothing behavior was assessed with Kim; Won: Kim: Lee; and Jung's questionnaires dealing with modesty and the yin-yang continuum of design preference. The questionnaries were administered to a sample of 366 junior high school girls in Seoul. The data were analyzed by Pearson correlation. The results were that, liberal attitudes toward sex role were positively related to unisex clothing attitude: liberal attitudes toward sex role were negatively related to modesty in clothing. Liberal attitudes toward sex role were related to the yin-yang continuum of design preference in clothing; that is, the persons having more liberal attitudes toward sex role preferred yang (masculine) design.

• Journal of the Korean Home Economics Association
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• v.20 no.2
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• pp.53-63
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• 1982

The purpose of this study were; (1) to investigate the relationship between the general values and 3 aspects of clothing behaviors. (2) to investigate attitudes toward Korean clothing between students and their mothers. General values were measured by the Allport-Vernon-Lindzey Study of Values(Part 1 only), which determines relative prominence of six basic values. Three aspects of clothing behaviors were assessed by statements dealing with satisfaction, exhibitionism, and fashion. Korean clothing measures consisted of statements dealing with positive and negative attituded toward psychological and practical aspects. The samples consisted of 200 students(student group) and 100 mothers (mother group) in Daejon. The data were analyzed by correlation and t-values. The results obtained through this study were as follows: 1) Positive relationship were found between: (1) Aesthetic value and the exhibitionism of clothing, (2) Aesthetic value and the fashion of clothing. Negative relationships existed between (1) Theoretical value and the exhibitionism of clothing, (2) Economic value and the fashion of clothing, (3) Social value and the fashion of clothing. 2) Significant differences were found between two groups(students and their mothers) : Economic, aesthetic, and political values as well as exhibitionism and fashion in clothing behaviors. 3) In general, highly positive attitude toward Korean clothing was found on psychological aspect, while highly negative attitude was found on practical aspect. Significant differences were found between two groups; (1)‘Graceful’of psychological aspect and‘economic’,‘inexpensive’of practical aspect in positive attitudes toward Korean clothing, (2)‘Unsuitable to current life style’,‘not modern’and‘not beautiful’of psychological aspect in negative attitudes toward Korean clothing.