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http://dx.doi.org/10.5850/JKSCT.2012.36.10.1125

The Effects of Attitudes toward Cosmetic Surgery, Body Value Inclination, and Sociocultural Attitudes toward Appearance on Clothing Behavior  

Chung, Misil (Dept. of Home Economics Education, Dongguk University at Gyeongju)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.36, no.10, 2012 , pp. 1125-1136 More about this Journal
Abstract
This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.
Keywords
Attitudes toward cosmetic surgery; Body value inclination; Sociocultural attitudes towards appearance; Clothing behavior;
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Times Cited By KSCI : 7  (Citation Analysis)
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