• 제목/요약/키워드: and Content Analysis

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IPTV 서비스 이용자 특성과 유료 콘텐츠 구매의 관련성에 대한 연구 (A Study of Relationship with User Characteristics and Paid Contents Consumption on IPTV Services)

  • 송영화;김주일;김명중;박선영
    • Journal of Information Technology Applications and Management
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    • 제21권2호
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    • pp.15-29
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    • 2014
  • This study analyzes the influence factors of IPTV users on the purchase of paid contents. This study carries out a web-log analysis of the actual users of the service provided by the domestic IPTV providers and classifies the influence factors on the purchase of paid contents largely into VOC, switching barriers, and content consumption pattern to conduct an empirical analysis. As analysis procedure, first, this study analyzes the preceding researches related to the core influence factors and content-purchasing patterns, and second, conducts a basic statistics analysis of the distribution of basic characteristics of the logs used, as presented in the above. Third, this study carries out a multiple regression analysis as an estimating equation of the number of purchasing the paid content depending on switching barriers of IPTV service, VOC, and content consumption pattern. As a statistical package, Stata version 11.2 was used. Through the empirical analysis, this study found that of the service use logs, VOC and content consumption pattern had a multi-dimensional impact on the purchase of premium contents. On the other hand, this study also found that the impact of switching barriers such as combination state with other products and current status of holding a point did not have a significant impact on the purchase of paid contents.

2009 개정 교육과정에 근거한 중학교 정보 교과서의 비교 분석 (The Comparative Analysis of Middle School Informatics Textbooks Based on 2009 Revised Curriculum)

  • 강오한
    • 한국멀티미디어학회논문지
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    • 제19권6호
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    • pp.1065-1073
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    • 2016
  • In this paper, we examined informatics textbooks for middle school students in accordance with 2009 revised curriculum through conducting both content analysis and surveys. The content analysis was analyzed the composition and contents of textbooks. Survey questionnaires were based on the authorization criteria and selection standards of informatics textbooks. The content analysis demonstrated that there were discrepancies among textbooks in areas such as the total number of pages, related material, the number of core concepts introduced in each chapter, and the application of software. The survey results showed that two sections - 'Expression and Modification' and 'Text' exhibited the most positive results, and the 'Creativity' section the least. Using the findings above, we present alternative ways to improve qualities of these textbooks.

가상훈련 콘텐츠 만족도 측정도구 개발 및 타당화 (Development and Validation of Virtual Training Content Satisfaction Measurement Tool)

  • 양미석;김우철;권오영
    • 실천공학교육논문지
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    • 제15권1호
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    • pp.1-11
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    • 2023
  • 본 연구는 가상훈련 학습자의 가상훈련 콘텐츠 활용 만족도를 측정하는 도구 개발 및 타당화하는 것이 목적이다. 이를 위해 K대학교 온라인평생교육원에서 2011년부터 2022년까지 가상훈련 만족도로 활용한 문항을 토대로 기초문항을 도출하였다. 이후, K대학교 온라인평생교육원 포털 STEP에 접근한 학습자를 대상으로 온라인 설문조사를 실시하여 성실하게 응답한 총 491부를 최종분석에 사용하였다. 최종 사용한 491부의 자료는 기초문항분석, 탐색적 요인분석, 신뢰도 분석, 확인적 요인분석 등의 방법으로 분석하였다. 첫째, 기초문항분석에서 평균 4점이상, 왜도 ±2, 첨도 ±4이상의 수용기준을 벗어난 문항은 없었다. 둘째, 탐색적 요인분석 실시 후 도출된 가상훈련 콘텐츠 만족도 하위요인별 상관계수는 r=.682 ~ .822(p<.01)로 나타나 양호하였다. 하위요인별 신뢰도 계수는 콘텐츠 내용 .849, 콘텐츠 활용 .922, 시스템 및 운영지원 .841, 활용지속의향 .920, 전체신뢰도는 .956로 매우 높게 나타났다. 셋째, 확인적 요인분석 결과, 구성개념도는 .842 ~ .926로 나타나 추천기준치인 .7보다 높았으며, 평균분산추출도 .640 ~ .796으로 나타나 추천기준치인 .5보다 높아 각각 구성개념에 대한 대표성을 갖고 있다고 볼 수 있다. 가상훈련 학습자의 콘텐츠 만족도 구인 타당성을 검증한 결과로 콘텐츠 내용, 콘텐츠 활용, 시스템 및 운영지원, 활용지속의향 등 4개 요인 모형이 도출되었다. 본 연구는 가상훈련 학습자의 콘텐츠 만족도 측정도구를 실증적으로 개발하여 준거 틀과 기준을 제공했다는데 의의가 있다.

대한가정학회지 논문 내용 분석 연구: 1995-2009 (Content Analysis of the Treatises Published in Journal of the Korean Home Economics Association)

  • 조유현;신희용
    • 대한가정학회지
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    • 제47권10호
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    • pp.87-95
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    • 2009
  • This study conducted a content analysis of the treatises published in JKHEA(Journal of the Korean Home Economics Association). In total, 2,136 articles published in JKHEA from 1995 to the first half of 2009 were reviewed. Articles were classified by subject matters, research methods, number of researchers, presence of research fund, language and number of reference. Although it is useful to employ content analysis in reviewing academic articles on human ecology in all journal publications, the sheer size of literature available makes this task nearly impossible. As such, we have chosen JKHEA as a popular representative journal on human ecology. This study presented the empirical results of research trends and other characteristics in JKHEA. As such, the results of this study presented a snapshot analysis of research on human ecology and future trends.

언어 네트워크 분석 방법을 활용한 학술논문의 내용분석 (A Content Analysis of Journal Articles Using the Language Network Analysis Methods)

  • 이수상
    • 정보관리학회지
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    • 제31권4호
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    • pp.49-68
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    • 2014
  • 본 연구의 목적은 국내 학술논문 데이터베이스에서 검색한 언어 네트워크 분석 관련 53편의 국내 학술논문들을 대상으로 하는 내용분석을 통해, 언어 네트워크 분석 방법의 기초적인 체계를 파악하기 위한 것이다. 내용분석의 범주는 분석대상의 언어 텍스트 유형, 키워드 선정 방법, 동시출현관계의 파악 방법, 네트워크의 구성 방법, 네트워크 분석도구와 분석지표의 유형이다. 분석결과로 나타난 주요 특성은 다음과 같다. 첫째, 학술논문과 인터뷰 자료를 분석대상의 언어 텍스트로 많이 사용하고 있다. 둘째, 키워드는 주로 텍스트의 본문에서 추출한 단어의 출현빈도를 사용하여 선정하고 있다. 셋째, 키워드 간 관계의 파악은 거의 동시출현빈도를 사용하고 있다. 넷째, 언어 네트워크는 단수의 네트워크보다 복수의 네트워크를 구성하고 있다. 다섯째, 네트워크 분석을 위해 NetMiner, UCINET/NetDraw, NodeXL, Pajek 등을 사용하고 있다. 여섯째, 밀도, 중심성, 하위 네트워크 등 다양한 분석지표들을 사용하고 있다. 이러한 특성들은 언어 네트워크 분석 방법의 기초적인 체계를 구성하는 데 활용할 수 있을 것이다.

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
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    • 제1권3호
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    • pp.21-29
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    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

2009 개정 중학교 기술·가정 교과서 주생활영역의 내용요소 분석 (An Analysis on the Content Elements of Housing Area in Middle School Technology·Home Economics Textbooks by 2009 Revised Curriculum)

  • 조한결;장상옥
    • 한국생활과학회지
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    • 제24권2호
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    • pp.297-325
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    • 2015
  • The purpose of this research is to analyze content elements of Housing area in 2013 middle school Technology Home Economics textbooks 1 and 2, total of 22 according to 2009 revised curriculum. The analysis method was content analysis, focusing on contents of main text, tables & figures, reading material, and activity materials by their content elements. This research will contribute in obtaining suggestion for the post curriculum/textbook development and helping teachers to perform a lesson. The results are as follows. First, Housing area included 1 to 4 content elements per each units, from 2 chapters and 6 units. The content elements stated in Home economics curriculum were total of 16 which consists of 'the meaning of housing,' 'housing types,' 'family forms,' 'family life style cycle,' 'life style,' 'neighboring environment,' 'co-living values,' 'air environment,' 'heat environment,' 'light environment,' 'acoustic environment,' 'space division,' 'circulation', 'effective use of space,' and 'sustainable dwelling practice.' All of these components are dealt with in every textbooks. Second, the numbers of content elements provided in each textbooks were the same, however they showed difference in their contextual aspect. Some contents need supplemental material for their lacking content element. Others need proper understanding of the concept because some showed different contents from the appropriate content elements. Third, repetitions in content elements were observed, the contents of 'co-living values' in textbook 1 and 'sustainable dwelling practice' in textbook 2 were similar in terms of eco-friendly housing, co-housing and universal housing. These two content elements should be merged as one next curriculum, or should be stated together in one subunit.

Analysis of Chemical Compositions and Energy Contents of Different Parts of Yellow Poplar for Development of Bioenergy Technology

  • Myeong, Soo-Jeong;Han, Sim-Hee;Shin, Soo-Jeong
    • 한국산림과학회지
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    • 제99권5호
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    • pp.706-710
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    • 2010
  • Understanding of chemical composition and energy contents in tree is important to develope strategies of renewable energy policy to cope with climate change. Residual biomass as renewable energy source was evaluated and focused on the bark-containing branches. Chemical analysis studies were conducted for different part of yellow poplar (Liriodendron tulipifera), which were partitioned to inner bark, outer bark, small branches, medium branches, big branches and trunk. The variations in hydrophobic extractives, hydrophilic extractives, lignin, carbohydrate compositions, energy contents (higher heating value) and the ash content were determined. The inner and outer bark had higher ash content, hydrophobic and hydrophilic extractives content, and higher energy content than those of tree trunk. Polysaccharides content in inner and outer bark was quite lower than those of stem or branches. Based on the energy content of residual biomass, replacement of fossil fuel and greenhouse gas emission abatement were calculated.

고등학교 성교육 관련 교과 내용 분석 - SIECUS의 양성평등 관점 중심- (A Content Analysis of Sex Education in High School Textbooks Based on Gender Equality)

  • 김선옥;허균
    • 수산해양교육연구
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    • 제20권1호
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    • pp.1-11
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    • 2008
  • The purposes of this study are to analyze sex education content in high school textbooks and to suggest new guidelines for high school sex education content from a gender equality standpoint. The study analyzes sex-related content from high school textbooks based on the 7th curriculum, including subject areas such as Technical/Home Economics, Sciences, Physical Education, Social Studies and Moral Studies. The analysis relies on the framework of Sexuality Information and Education Council of the United States that covers 4 levels and 6 categories as well as the framework of Choi (2005) that includes 36 themes in 6 different categories. The results of this study are as follows: First, high school sex-related textbooks are focused mainly on human development and human relations. Secondly, there is a lot of level 3 sex education content within the analyzed textbooks. Third, there are gender inequality issues in the coverage of such topics as pregnancy, contraception and sexual violence. Fourth, there are also gender inequality problems caused by content level. This study recommends that gender inequality issues be included in high school sex education guidelines in the future in order to provide improved and appropriate content for high school level sex education.

성인 문해교육 기관의 자체 개발 교과서의 내용 제시 방식 분석 연구 (An Analysis of Literacy Textbooks for Adult Learners Developed by Adult Literary Education Institutes)

  • 김재춘;변효종;박은영
    • 수산해양교육연구
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    • 제19권3호
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    • pp.457-466
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    • 2007
  • This study is to analyze literacy textbooks for adult learners developed by adult literacy education institutes. In the study, six different kinds of literacy textbooks are collected and analyzed on the basis of five evaluation criteria.: unit organization, presentation way of Hangeul, type of content, level of content, and degree of subject integration. The results of literacy textbook analysis are as follows. First, literacy textbooks carry different forms of unit organization in different textbooks. Most textbooks are composed of lessons, without a hierarchical organization of lessons, whereas some textbooks carry a hierarchical structure of 'unit + lessons'. Second, Hangeul is mostly presented in the form of reading and writing and literacy textbooks tend to present Hangeul as constructing letter through combining vowels and consonants rather than as whole language. Third, literacy textbooks contain life-adjustment situations which would help adult learners to lead everyday lives more efficiently. Fourth, literacy textbooks carry different levels of educational content, ranging from 'basic Hangeul' through 'expanded content' to high level of Hangeul writing. Fifth, literacy textbooks appear to integrate educational content from different subjects in order to provide more relevant content for adult learners.