• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.87-106
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• 2013

This study is to explore the airline network patterns of Incheon and Narita International Airports using passenger flight departure and arrival data of the two airports. The so-called Origin-Destination data is collected from the airports' websites and some of the important data items are flight number, city of origin, destination city, departure/arrival time, number of flights, and delay time. A snowflake schema dimensional model is proposed and implemented. Tableau Public, a well-known visual analytic tool, is used to connect the dimensional model and played an important role in navigating the data space to find interesting and visual patterns among corresponding airports and airlines. For the efficiency of analyzing this spacious data mart, data visualization method was used. Four types of visualization method proposed by Yau was used; visualizing patterns over time, visualizing proportions, visualizing relationships, and visualizing spatial relationships. The strength of connectivity of each flight segments is calculated to evaluate the degree of globalization of Seoul and Tokyo. We anticipate that various patterns and new findings produced by the data mart would provide airline managers, airport authorities, and policy makers in the field of travel and transportation with insightful information.

• Journal of Distribution Science
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• v.16 no.1
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• pp.29-36
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• 2018

Purpose - The purpose of the research is to further explore the understanding of the nature of the brand distribution service (i.e., service brand) by undertaking a quantitative investigation. We focus on the role of customer's perception of service brand on the customer value creation process. Research design, data, and methodology - This study used single cross-sectional design and 137 airline passengers as respondents using a convenience random sampling. We distributed the online questionnaires by email address. The empirical setting for this research is airline service in Indonesia with a consideration that airline service has the useful context for this research as the service delivery process involve extensive customer interactions with the airline and its employees. We then analyzed the data using multiple regression (step-wise) method to fulfill the research objectives. Results - Using the step-wise regression method, the result shows that the influential factors to create customer value are cost and company image. The result suggests a company to improve its costs components and its company image in order to increase the customer value. Conclusions - The research shows that costs play a critical role, and completed with the company image to form the customer value variable. This shows that mostly customer formed their value based on costs they sacrificed. Mainly, this evaluation is monetary cost based, while Indonesian customers tend to have a high value for money demands.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.24 no.3
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• pp.26-36
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• 2016

The purpose of this paper is to analyze the relationship between the perception of organizational citizenship behavior and that of safety culture by airline pilots. Finding factors which composed of organizational citizenship behavior, this paper will prove the effects of those factors to the safety culture of an airline. Organizational citizenship behavior means the activities of members, based on their free will, to enhance organization's overall productivity and performance, which are, however, not officially and apparently approved by the organization. Safety culture is to contain the concept in the organization's protocol, procedure and policy affecting safety performance of the organization. According to the analysis, it was proven compliance of organizational citizenship behaviors has a positive effect on safety culture through job satisfaction. Moreover, altruism and individual initiative have a direct positive effect on safety behavior of pilots.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.17 no.2
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• pp.41-51
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• 2009

This study aims at determining psychological elements that influence team coordination between a captain and a first officer in a commercial airline cockpit. It also examines how these elements interact between one another in different team membership settings. It was hypothesized that mutual inclusiveness of differential status among pilots enhances psychological safety and engagement in safety improvement efforts. Survey results based on 254 airline pilots suggest that status (captain, first officer) and mutual inclusiveness (openness between team members) influence psychological safety and mutual inclusiveness moderates the relationship between status and psychological safety. The results also suggest that psychological safety is positively associated with engagement in safety improvement efforts and partially mediates the relationship between mutual inclusiveness and improvement efforts. This study provides insights into antecedents of fostering safety improvement efforts in airline crew teams in which cultural differences and professional hierarchy exist.

• Journal of Industrial Convergence
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• v.17 no.3
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• pp.17-22
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• 2019

As the value of big data is recognized as important, it is possible to advance decision making by effectively introducing and improving the development and utilization of JAVA and R programs that can analyze vast amounts of existing and unstructured data to governments, public institutions and private businesses. In this study, news data was collated and analyzed through text mining techniques in order to establish marketing strategies based on consumers' airline preferences. This research is meaningful in establishing marketing strategies based on analysis results by analyzing consumers' airline preferences using high-level big data utilization program techniques for data that were difficult to obtain in the past.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.4
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• pp.54-63
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• 2018

Airlines are promoting self-service based technology by introducing mobile check-in, Kiosk and self-back drop systems, which will help customer satisfaction and efficiency. This study is about the usage intension to use Technology-based Airline Self-Service, the purpose of this study is to examine the key variables affecting Unified Theory of Acceptance (UTAUT2) in using Technology-based Airline Self-Service. According to the results of the ANOVA, there was a significant difference among the groups according to the experience of the self-service device. And analysis results using Structural Equation Model(SEM) was suggested that the performance expectation and hedonic motive of UTAUT2 model were found to have significant influence on initial trust. Also, initial trust affects the intention to use. There are some moderating effects on the structural equation by groups according to the experience of the self-service device. This research has significance in that it can help establish a marketing strategy of airlines to expand the self-service based on the airline technology.

• Journal of Distribution Science
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• v.21 no.2
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• pp.119-129
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• 2023

Purpose: This study intended to examine the effects of the characteristics of platforms for purchasing airline tickets on perceived ease of use, usefulness, and e-loyalty, applying the technology acceptance model. Research design, data and methodology: A research model was established based on previous studies, and data were collected from consumers with experience in the airline ticket purchasing platform. 175 valid samples were used and analyzed using SEM. Results: Characteristics of the ticket purchase platform were classified into sub-factors of accessibility, functionality and information reliability through theoretical consideration. The established hypotheses for the research were partially accepted. Conclusions: First, functionality and information reliability were found to have significant positive effects on perceived ease of use, while accessibility did not have such effect. Second, accessibility did not affect the perceived usefulness, and both functionality and information reliability had a significant positive effect on perceived usefulness. Third, it was found that the perceived ease of use had a positive effect on perceived usefulness. Finally, it was found that perceived ease of use did not affect e-loyalty of the ticket purchasing platform, only perceived usefulness affected e-loyalty. This study had important academic and practical implications in the context of air ticket distribution.

• Journal of Advanced Navigation Technology
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• v.16 no.6
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• pp.1052-1064
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• 2012

In this study for the purpose of providing the basic data for airline cabin service improvement and efficient crew management. The relationship on team effectiveness and team performance according to the quality of airline cabin crew team LMX(Leader-Member Exchange) and TMX(Team-Member Exchange) was verified. The findings from the analysis shows the closer team leader and team members have quality exchange relationship the more the cabin crews will team commitment and team satisfaction. The conclusion is drawn that increased team effectiveness(satisfaction and commitment) enhances team performance as well. Therefore, based on the results of the study on airline cabin crew team operation system, the team leader and team members should come up with specific scheme to establish quality exchange relationship and to maintain the relationship.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.22 no.1
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• pp.114-123
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• 2014

Due to the recent aircraft accidents both in Ethiopian airline and Malaysian airline, almost all the media are focusing the importance of the airline safety. Especially, media's eyes and ears are interested in the reasons why Malaysia airline's missing presumed as by either terrorist attack or pilot's mistake. Safety Behaviors of pilot are viewed as the most important human factor issues among researchers. This is because, if it were the case of a commercial airline, pilot's safety behavior would be directly related to the lives of couple of hundreds passengers. This paper considers the antecedents of this safety behaviors as pilot's leadership, pilot's leadership and self-efficacy. This paper has tried to find out which human factors of a pilot would have significant impact on their safety behaviors. According to the empirical research result from SEM (Structural Equation Model), it was found out both the leadership and self-efficacy of a pilot had direct impact on their safety behaviors through safety motivation. Thus it could be concluded that flight crew must follow the instruction of a pilot who had the authority of the flight operation. The managerial implication are discussed in the conclusion part of this paper. As an implication, this paper concluded that it would be necessary to do further research on pilot's leadership and self-efficacy.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.133-142
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• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.