• 한국의류학회지
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• 제34권5호
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• pp.808-818
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• 2010

This study compares the consumption values and clothing benefits between married and unmarried women. The data were collected from a questionnaire with 548 working women in their 20's and 30's. Data were analyzed by factor analysis, reliability analysis, t-test, and one way ANOVA. The factor analysis on consumption values resulted in five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, and economic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, social recognition, well-known brands, practicality, and low price pursuit. The respondents were classified into four groups by marital status and age, as well as two groups only by marital status. There were significant differences among the groups in demographic characteristics, consumption values, and clothing benefits. The results provide insight into marketing strategies of apparel makers or retailers targeting single women.

• 한국의류학회지
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• 제28권2호
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• pp.262-269
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• 2004

The purpose of this study is to identify the effect of perceptions of somatotype on the satisfaction of somatotype and the clothing behavior. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. The questionnaire was composed of three sections; perceived somatotype-self, satisfaction of somatotype and clothing behavior. Data were analyzed by frequency, factor analysis, and regression analysis. This study established the factors(the lower half the body, the upper half of the body, height, body-shape)as the perception of somatotype. In the clothing behavior, this study drew the 3 factor(aesthetics, fit, utility). The result of regression analysis reveals that the perceptions of somatotype-self are major determinant to influence on the satisfaction of somatotype. But the perceptions of somatotype-self are major determinant to influence on the aesthetic factor among three factors.

• 복식
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• 제59권7호
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• pp.100-113
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• 2009

The purpose of this study is to investigate how VMD structural elements affect fashion brand attitude and intention of store revisiting. For the research, we surveyed 200 females in their 20's and 30's, who are target consumers of SPA brands from April 10th to 15th in 2009. With SPSS 12.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis, VMD structural elements were divided into the space layout and information factor, display and aesthetic factor, and store atmosphere factor. Second, intention of store revisiting was statically affected by fashion brand attitude and VMD structural elements, especially space layout and information factor. Third, we found differences in the path effects of VMD structural elements - brand attitude - store revisiting according to the familiarity of SPA stores. The results revealed that VMD structural elements are important marketing strategic tools affecting consumer's preference and store behavior on fashion brands.

• 한국의상디자인학회지
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• 제11권2호
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• pp.153-168
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• 2009

The purpose of this study was to identify the clothing attitude of Chinese students in korea according to gender, socio-economic level and resident period. The survey was conducted from October 30th to November 25th 2008, and 267 questionnaires were used for the analysis. Data were analyzed by factor analysis, T-test, ANOVA, Duncan's Multiple Range Test with SPSS 12.0. The results were as follows: 1. Most of Chinese students were middle-class Han race and they have been staying in Korea for 3 years. 2. Fashion leadership was classified as Innovation and Opinion leading factor; conformity as Nonconformity, Identification, and Norm consciousness; pursuit benefit as Practicality, Economy, and Aesthetic. 3. The Innovation factor was highly marked in female student group, the Opinion leading factor was higher in high-class group, and the pursuit benefit factor was significantly different between less than three years group and over three years group who have been in Korea. 4. We need to recommend best-design clothes for high-class Chinese female students who have been in Korea for over three years, and low-price clothes for less than 3 years.

• 복식
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• 제60권9호
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• pp.106-119
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• 2010

The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.35-42
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• 2012

본 연구에서는 정보시각화의 미학적 작품이 공연 예술로 확장할 수 있는 가능성을 고찰한다. 정보 시각화는 정보의 시각적 전달이라는 기능적 충족 외에 몰입과 상호작용적 특성이 고려되는 관객과의 관계가 더욱 중요지고 있다. 이에 본 논문은 정보시각화의 정보 전달 과정이 하나의 공연으로 확장된다면 관객입장에서 감각적 센소리엄(Sensorium)을 증대 시킬 수 있는 요소를 고려할 필요가 있음을 주장하고자 한다. 이에 벤 루빈(Ben Rubin)과 마크 한센(Mark hansen)의 작품(2001)을 분석하여, 정보시각화 분야의 정보전달이라는 기능적 요소 외에 하이퍼매개(Hypermediacy)를 통한 관객과의 센소리엄을 증대 시키는요소를 고찰해 본다. 공연적 자아(the performing self), 공연적 인터페이스(the performing interface), 극적 패턴(the dramatic pattern)의 3가지 요소가 필요함을 제시하여 관객과의 센소리엄 관계를 탐구한다. 이 글을 통해 정보 시각화에 기반을 둔 미학적 작품들을 공연예술의 관점에서 확장하여 이해하고 해석하는데 기여하고자 한다.

• 감성과학
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• 제7권4호
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• pp.7-17
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• 2004

최근까지 제품디자인에 있어서의 조형요소의 심미성에 관한 연구가 많이 진행되어 왔다. 그러나 기존의 연구는 "심미성 요인이 무엇인가\ulcorner"에 초점을 맞추어 왔을 뿐 각각의 심미적 요소들이 사용자의 심미적 반응에 어떻게 영향을 미치는지에 대해서는 그다지 연구된 바가 없다. 따라서 본 연구는 제품디자인에서 심미성 요소를 내용미와 형태미로 나누어 서로의 상관관계를 파악하고 사용자의 심미적 반응에 어떠한 영향을 미치는지를 알아보는 연구이다. 더욱이 연구의 초점이 내용미 중 전형성을, 형태미 중 균형을 중심으로 서로의 심미적 반응의 영향정도와 관여수준과 국가와 같은 조절변수에 의해 심미적 반응이 어떻게 달라지는지를 검증하고자 하기 위한 연구이다. 본 연구를 통하여 실제로 디자인 현장이나 기업에서 디자인에 있어서 심미적 영향요소를 적용하는 데에 대한 의미 있는 시사점을 제공해주고 디자인의 심미성에 대한 이론적인 체계를 만들어가는 것에 기여하리라 본다. 기여하리라 본다.

• 한국치위생학회지
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• 제6권2호
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• pp.93-102
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• 2006

This study investigated the satisfaction level of aged patients over sixty five years old or over who were treated in a dental hospital or clinic in the metropolitan area. The difference in satisfaction level by general characteristics of aged patients and characteristics related to the treatment as well as the correlation of satisfaction level by each factors with the overall satisfaction level of the treatment were analyzed, resulting as follows. 1. Satisfaction level of dentures by each factors resulted as following. Average general satisfaction level marked $3.47{\pm}0.74$, average functional satisfaction level marked $2.66{\pm}0.83$, and aesthetic satisfaction level marked $3.78{\pm}0.65$. 2. There were no significant difference in general and functional satisfaction level by each factors from the population statistic of the participants. Aesthetic satisfaction level differed by the educational background(p=0.01). 3. There were no significant difference in general and aesthetic satisfaction level by the oral health condition as well as the treatment quality. Functional satisfaction level differed by the oral health condition(p=0.01). 4. The correlation of satisfaction level by each factors with the overall satisfaction level of the treatment differed as follows. In case each factors were satisfactory, the overall result of the treatment marked satisfactory as well. However, in case each factors were dissatisfactory, the overall result of the treatment marked dissatisfactory showing difference with the above result(p=0.000). 5. Each factor showed statistically positive correlation. Functional satisfaction level and general satisfaction level showed the highest correlation(r=0.677).

• 한국산학기술학회논문지
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• 제14권8호
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• pp.3682-3690
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• 2013

본 연구는 미용학적 측면에서 중년여성을 대상으로 사회적 지지, 자기효능감, 주관적 건강 등 성공적 노화의 영향요인을 분석하고 검증하는 것이다. 서울과 경기 지역의 50~64세의 321명을 대상으로 설문조사하였으며 수집된 자료는 SPSS 18.0으로 분석하였고, 성공적 노화의 영향요인을 파악하기 위하여 다중회귀분석을 시행하였다. 그 결과를 요약하면 다음과 같다. 첫째, 성공적 노화에 가장 큰 영향을 미치는 요인은 사회적 지지였으며, 다음은 자기효능감, 주관적 건강의 순이었다. 둘째, 이들 변인들이 중년여성의 성공적 노화를 56.7% 설명하였다. 그러므로 중년여성들은 성공적인 노후를 위해 노화에 대한 능동적인 의식과 더불어 적극적인 태도를 취하는 것이 필요하며, 노년을 준비하는 예비 노년층에 맞는 실질적인 교육과 중재가 요구된다. 본 연구의 결과를 표면적 가치에 중점을 두고 있는 미용의 지식체계에 신체적, 심리적, 사회적 건강의 영역이 포함될 수 있도록 기초자료로 제공하고자 한다.

• 디지털융복합연구
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• 제16권6호
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• pp.427-436
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• 2018

본 연구는 뷰티 소셜커머스 이용자 530명 중 미용성형시술 쿠폰 구매 경험이 있는 244명을 대상으로 설문조사를 하여 미용성형시술 인식이 만족도 및 재구매에 미치는 영향을 분석하였다. 미용성형 시술 쿠폰 구매 경험은 46.0%로 낮았고 구매하지 않는 이유는 정보부족, 업체에 대한 불신이었고 이용 고객의 불만족 이유는 기대효과이었으며 20대가 정보성에 낮은 만족도를 나타냈다. 미용성형시술 이용 요인 중 편리성, 정보성이 만족도, 재구매에 정(+)의 영향을 미치는 것으로 나타났으며(p<0.001) 편리성을 중요한 요인으로 인식하였다. 따라서 소셜커머스 업체 및 미용 의료기관의 고객 응대 서비스 및 사이트 이용 방법, 객관적인 정보 제공 등 방면의 개선이 필요할 것으로 사료된다.