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American Students' Perception of Fashion Design that incorporates characteristics of Korean Traditional Dress  

Jung, Hyun (Dept. of Fashion Design, Daegu University)
H.Shin, Su-Jeong (Dept. of Design, Texas Tech University)
Publication Information
Journal of the Korean Society of Costume / v.60, no.9, 2010 , pp. 106-119 More about this Journal
Abstract
The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.
Keywords
fashion design; image perception; Korean traditional dress;
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Times Cited By KSCI : 2  (Citation Analysis)
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