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http://dx.doi.org/10.14400/JDC.2018.16.6.427

A Study on the Recognition and Satisfaction of Aesthetic Plastic Surgery using Social Commerce  

Yoon, Suhwa (Dept. of Cosmetology, Graduate School of Engineering Konkuk University)
Park, Cecilia (Dept. of Microbial Engineering, Graduate School of Konkuk University)
Li, Shun-Hua (Dept. of Beauty Education, Graduate School of Education Konkuk University)
Publication Information
Journal of Digital Convergence / v.16, no.6, 2018 , pp. 427-436 More about this Journal
Abstract
In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.
Keywords
Social Commerce; Aesthetic Plastic Surgery; Satisfaction; Convenience; Repurchase;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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