• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.36-50
• /
• 2020

YouTube as a news channel is gaining popularity because it offers more interesting and in-depth news than traditional news media. However, YouTube has been criticized for its distribution of false information (or fake news) in Korea. Politicians are actively proposing a variety of bills to regulate YouTube's false information and a lot of studies proposed how to regulate YouTube's false information. This study looked at the users' experience and perception of false information and identified factors that affected the regulation of YouTube news. The results showed that the conservatives and the moderate groups were exposed to false information more than the progressives, and those in their 60s believed that false information was distributed on YouTube rather those in their 20s to 50s. The more people value freedom of expression, the more people trust TV Chosun news, the more people tend to oppose the regulation of information on YouTube. On the other hand, it turns out that the more people trust the news on both terrestrial broadcasting networks and JTBC, and the more people value the enlightening aspects on the news, the more they approve of Youtube regulation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.12
• /
• pp.699-707
• /
• 2019

The present study was designed to examine how much Korean elementary school children used the YouTube, and tested whether the overuse of YouTube might be related to adjustment problems such as low parental warmth, low self-esteem, and low school satisfaction. Two hundred and thirty-eight elementary school students answered a questionnaire enquiring about their YouTube use, parental practice, self-esteem, and school satisfaction. Results indicated that more than half of the participants watched the YouTube at least one hour per day, and 15.6% of them watched the YouTube more than 3 hours per day. Negative relationships between YouTube watching time and parental warmth, self-esteem, and school satisfaction were found. YouTube watching time also partially mediated between parental warmth and adjustment problems. Parental rejection and overprotection were not related to children's YouTube watching time. These study results can be used as seminal data for developing children's YouTube watching guidelines.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.12
• /
• pp.273-281
• /
• 2021

In this paper, we propose a ways how YouTube Mukbang content attributes affect favorability, satisfaction, and brand selection, and suggest to use YouTube Mukbang contents, and to propose a strategic marketing plan using YouTube at the food franchise. This study conducted survey on 218 people who had watched chicken Mukbang among YouTube Mukbang contents. Through previous studies, YouTube content attributes were classified into informativity, entertainment, reliability, and attractiveness. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that YouTube Mukbang content attributes had a positive relationship with favorability. Second, it was found that YouTube Mukbang content attributes had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability influenced brand selection. Fifth, it was found that satisfaction did not affect brand selection. Based on these findings, a strategic approach will be needed to increase users' favorability by providing attractive and accurate information through YouTube Mukbang contents and to continuously improve brand choices through continuous favorability to revitalizing YouTube marketing at the food franchise.

• Journal of Korean Library and Information Science Society
• /
• v.30 no.1
• /
• pp.151-169
• /
• 1999

The availability and growth of the Internet offers users the opportunity to find information and data all over the world. The development of the WWW has made the Internet easier to use, both for finding information and for publishing it electronically. Because so much information is available, and because that information can appear to be fairly 'anonymous', It is necessary to develop skills to evaluate what you find. Every printed information resources you find has been evaluated in one way or another before you ever see it. But when you are using the WWW, none of this applies. There are no filters between you and Internet. In addition, the ease of constructing Web documents results in information of the widest range of quality, written by authors of the widest range of authority, available on an even playing field Excellent information resources reside along side the most dubious. This study discusses the criteria arid methods by which scholars and researchers in most fields evaluate print information, and shows how the same criteria and methods can be used to assess Internet Website document. This study applied seven criteria, that is essential Web document element, authorship, publishing body, point of view or bias, referral to other sources, verifiability and currency. All information, whether in print or by byte, needs to be evaluated by users for some objective criteria and methods mentioned above. If you find information that is 'too good to be true', it probably is. Never use information that you can't verity. Always remember that the best counterfeit looks the most like the real thing. Establishing and learning criteria and methods to filter information you find on the Internet is a good beginning for becoming a critical consumer of information in all forms.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.155-169
• /
• 2013

This research aims to consider the participatory behaviors and the relationship building of the Hong Kong Korean Wave fans on YouTube and to explores the effect of the behaviors in order to spread the Korean Wave. Furthermore, this research seek ways of developing the Korean Wave contents based on fan participation on YouTube. The research conducted both Focus Group Interview and three rounds of email interviews with the Korean Wave fans in Hong Kong. They actively participated in expressing themselves, replying to other comments, and providing video contents as a fan. Also, the fans delivered the YouTube video contents to other Social Network Services(SNS), including facebook, and online fan pages in order to build ties with friends and other the Korean Wave global fans in daily lives. Their YouTube participation contributes to creating two-way communication between the Korean Wave and its global fans by spreading and re-creating the Korean Wave contents.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.100-111
• /
• 2021

This study aims to lead the new discussion by looking at variables affecting the number of subscription channels and subscription satisfaction in the absence of academic discussion of users' YouTube subscriptions. To this end, we conducted an online survey and analyzed the factors affecting the number of subscription channels and subscription satisfaction of YouTube users. We conducted hierarchical regression to examine their subscription motivation with exploratory factor analysis and to examine the impact of subscription motivations and the intentionality of Youtubers and the usefulness of YouTube knowledge on the number of subscription channels and subscription satisfaction. The analysis results are as follows: First, YouTube's usage and convenience motivation have had a static impact on the number of subscription channels. Second, factors affecting subscription satisfaction have been shown to be convenience subscription motivation, communication with Youtubers motivation, and perceived usefulness of YouTube. The practical significance of this work is that it can be beneficial to platform and channel operators in the changing new media environment. Furthermore, it aims to expand the interaction research extensions between YouTuber and users in the new media environment.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.8
• /
• pp.199-207
• /
• 2019

One philosopher said that knowing the identity of one clump of grass on the roadside could reveal all the mysteries of the universe. If you know one, you can know two. If you know two, you can know three. If you know the form, you can know the whole. If you know the image(eidos), you can know the non-image, life, and death. But we are wandering in a dream because we don't know the one clump of grass, "One". For a long time I have been searching for a road to know "One". While studying of the process searching the truth, not only do we reveal logic development making One a language, but also we would like to provide the application of cultural contents applied to that One.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.1-13
• /
• 2022

This study examined the interactive effects of selective exposure, political orientation, and political interest on YouTube political video users' attitude polarization. The results are presented as follows. In relation to research question 1 and 2, attitude polarization toward selective exposure and political orientation, selective exposure and political interest of YouTube political video users was examined. As a result, in the same selective exposure, the main effect on attitude polarization 'I' was found. Therefore, it was found that the higher the selective exposure of YouTube users to political videos, the stronger the attitude polarization toward YouTube users themselves. In relation to research question 3, attitude polarization toward political orientation and political interest of YouTube political video users was examined. As a result, the interaction effect on the attitude polarization 'I' was found in the political orientation and political interest. Therefore, when political interest in both progressive and conservative tendencies is high, the attitude polarization toward YouTube users themselves is also strengthened.

• International Journal of Internet, Broadcasting and Communication
• /
• v.12 no.3
• /
• pp.206-212
• /
• 2020

The purpose of this study is to analyze the structural relationship among information attitude, brand attitude, usage satisfaction, brand image and brand loyalty of YouTube sports Contents. The survey subjects to achieve the purpose of this study were selected the 490 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, it is more effective to increase the attitude toward the brand itself rather than information attitude to use satisfaction Second, both information attitude and brand attitude were found to have a positive effect on enhancing brand image. In relation to attitude and image, it was possible to achieve research accumulation for YouTube users. Third, it was found that both the use satisfaction and the brand image presented in the previous study had a positive effect on brand loyalty.

• Journal of Contemporary Eastern Asia
• /
• v.19 no.1
• /
• pp.123-143
• /
• 2020

This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim. Messages delivered by the communist regime to the outside world appeared to resemble those of 'normal' countries. Although North Korean YouTube was led mainly by the account operator, visitors from different nations do comment on the channel, which suggests the possibility of building international communities for propaganda purposes. Overall, the study observed a sparsely connected social network among ordinary commenters. However, the operator did not exercise tight control over peer-to-peer communication but merely answered questions and tried to facilitate mass participation. In contrast to the many news clips, the documentary content on North Korea's YouTube channel did not explicitly advocate for North Korea's current political positions.