• 복식문화연구
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• 제11권6호
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• pp.793-807
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• 2003

The purpose of this study is to show the component and anticipation factors of loyalty and word-of-mouth. Specifically, hypothesis is that trust in a salesperson will influence satisfaction with the salesperson, and the store. And the satisfactions with the salesperson and the store will influence the loyalty to the salesperson and the store. Another hypothesis is that loyalty to a salesperson and a store will influence word-of-mouth. Scale items used in this study were selected from developed scales and were adapted to conforming to the selling situation in the service setting. Factor analysis and Cronbach's alpha test were accomplished. A total of 703 samples was used to test the hypotheses. The primary method of statistical analysis to test the hypotheses was a structural equation modeling on LISREL 8.3. The results of the study are as follows: First, trust had an influence on satisfaction with a salesperson and a store. Second, the results suggested that satisfaction with the salesperson and the store influences loyalty to the salesperson and the store. Finally, loyalty to the salesperson and the store influenced word-of-mouth, as predicted.

• 한국의상디자인학회지
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• 제21권3호
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• pp.109-119
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• 2019

The purpose of this study is to examine fashion trends and the direction of the four fashion collections by analyzing the design key-words of the four major international fashion collections in 2018. The data of this study was collected by extracting the key-words from Marie Claire Korea in 2018, with the total of the collected data numbering 2,144. The data was analyzed by text mining using the R program and word-cloud, and a co-occurrence network analysis was conducted. The results of this study are as follows: First, the key-words of fashion collection designs in 2018 were fringe and ruffle detail, silk and denim fabric, vivid color, stripe and check pattern, pants suit item, and oversized silhouette, focusing on romanticism and sport. Second, seasonal characteristics of the fashion collections were pastel colors in S/S, primary and vivid colors in F/W. Details were embroidery and cutouts in S/S, patchwork and fringe in F/W. Third, the design trends of the four major fashion collections were presented in the Paris collection: stripes, check patterns, embroidery, lace, tailoring, draping, romanticism, and glamor. In the Milan collection, checks, prints, denim, and minidresses reflected sport and romanticism. The London collection included fringe, ruffles, floral patterns, flower patterns, and romanticism. The New York collections included vivid colors, neon colors, pastel colors, oversize silhouettes, bodysuits, and long dresses.

• 한국콘텐츠학회논문지
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• 제21권12호
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• pp.132-139
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• 2021

본 코퍼스 기반 연구는 통사론 영역에서 자주 등장하는 학술어휘들을 목록화하고 추출된 단어 목록을 Coxhead(2000)의 학술어휘 목록(AWL) 및 West(1953)의 기본어휘 목록(GSL)과 비교하여 통사론 코퍼스 내의 어휘 분포와 범위를 조사하였다. 이를 위해 영어교육 전공자들이 주로 사용하는 필수 통사론 전공 서적을 546,074 단어 수준의 전문 코퍼스로 구축한 다음 AntWordProfiler 1.4.1로 분석하였다. 빈도를 기준으로 분석한 결과 16회 이상 등장한 학술어휘는 288개(50.5%), 15회 이하 등장한 학술어휘는 218개(38.2%)로 나타났다. AWL과 GSL의 출현 범위는 각각 9.19%와 78.92%로 나타났으며 GSL과 AWL을 포함한 비중은 전체 토큰의 88.11%에 달하였다. AWL이 광범위한 학술 요구를 충족시키는데 중추적인 역할을 할 수 있다는 점을 감안할 때, 본 연구는 학문 문식성과 학업 능력을 향상시키기 위한 방안으로 학문 분야별 학술 어휘목록을 편성할 필요가 있음을 강조하였다.

• 유통과학연구
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• 제17권7호
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• pp.27-38
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• 2019

Purpose - This study analyzes effects of word of mouth intention of restaurant product via SNS on trust of products, purchase intention, and word of mouth intention targeting restaurant customers. Research design, data, and methodology - Targeting restaurant customers, 500 surveys were distributed in restaurants located in Seoul (where restaurants are clustered, such as Myeongdong, Dongdaemoon Station Shopping Center, and Sadangdong) between July 1st, 2016 and July 30th, 2016. Among those, 490 were collected, and 478 were used for analysis excluding those with no answer or insincere answers. Results - SNS word of mouth information characteristics had significant effects on trust of restaurant product in the order of vividness, neutrality, and timing. Trust on restaurant product has significant effect on perceived risks (-) and perceived benefits (+) by SNS. While perceived benefits of restaurant product on SNS has effect on purchase intention, perceived risks of restaurant product on SNS does not affect purchase intention. Perceived benefits of restaurant product on SNS has significant effect on word of mouth intention, whereas perceived risks of restaurant product on SNS does not have significant effect on word of mouth intention. Conclusions - As marketing through SNS can bring about a huge reduction effect in terms of marking cost, it can be utilized as an effective promotion by not only large restaurant corporations, but also small restaurants.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.793-805
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• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

• 한국의상디자인학회지
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• 제6권2호
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• pp.77-87
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• 2004

The purpose of this study was to analize the types of symbol concretely, one of a constituent elements of brand, using in Apparel Brands and to examine the meaning of symbol in the internet site of each brand and to evaluate the symbols in the aesthetic dimension and to suggest a basic data of the branding strategy for marketers. For this purpose, 41 Apparel Brands were selected from fashion magazine and the types of symbol used in the Apparel Brands were classified into three types. According to the formative characters of symbol, there were word symbol, descriptive symbol and abstractive symbol. The results of the study were following: the order was the descriptive symbol, word symbol, and abstractive symbol. The percentages of using symbols were descriptive symbol(61%), word symbol(29%), and abstractive symbol(l0%). The Apparel Brands used the most frequently the descriptive symbol that represents or symbolizes a concrete object to represent the image of brand. The abstractive symbol that use a graphic style or geometrical form to deliver the character of brand was used lowest. From this results, we could find that the descriptive symbol was used to deliver/notify the character or image of company's own brand easy and quickly to consumers in symbolic meaning making use of a concrete object such as a animal, plant, specific object or fictitious person, etc than word or abstractive symbol.

• 대한간호학회지
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• 제10권2호
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• pp.21-40
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• 1980

In order to take cue of the dying persons and their survivors in a more positive and affirmative atti-tube. and to understand the valuable meaning of and dying. a survey was performed to 550 cases of health care personnels including 116 nursing students. 238 medical students. 137 nurses. and 59 doctors. Samplings were made through census Procedure from the entire group of medical and nursing students in College of Medicine. Chung-Ang University. and of licenced nurses and doctors in Chung-Ang University Hospital. and in Han-Gang Sacred Heart Hospital from the first to the end of march. 1980. These collected data were computerized at KIST by SPSS programming and were statistically analyzed by chi-square test. Through content analysis of the word associated with death and descriptive analysis of the death-re-lated variables. the following conclusion in is reached. First. Total numbers of death-word percieved by health care personnels were 198 kinds. Among them, 40 kinds of words associated with death were responded from than 1% of the total. As to the 10 death related word responded by free word association method. it was revealed that individual average number of death related word was 7.70 word. which came from higher number of words in the senior students (8.96 word) or the graduates (8.10 word) compared with the freshman (6.84 word). Second. In Content specific analysis of the death related word. more frequently perceived types summarized as the following order; the affective context of death. the diseases. the disasters. the religion, the funeral ceremonies. the separation, the drakness. and the life. Third. The most prevalent 10 words associated with death which the the respondents gave response to the the first recalling word. were as following o order； the dieases. the sadness, the vanity. the darkness, the frustration. the suicide. the incurable dieases, the graves. the dead. and the catastrophes. By sex, the diease is outstanding in females, but the vanity is in males. By occupation. the vanity and the dead was frequently observed in student group including senior students. while the incurable dieases presented by doctors. Fourth. In health care personnels. the first perceived ages of death were 11.47 $\pm$3.33 years (8.14- 15.80 years). Among them. senior students were inclined to percept death at the earliest age of life (11.28years). while doctors and nurses perceived death later in their life (12.98 years). Fifth, It is revealed in this survey that the most frequently responded death perceiving motives by health care personnels ar“psychological conflict”and“death of those around them”. Death perceiving motives can be classified in two factors; personality and life circumstances. Sixth It is of interest that only 11.3% health care personnels was found to feel death as inevitable or acceptable event. whereas 58.3% deny or reject it.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.10-27
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• 2018

본 연구에서는 텍스트 마이닝 분석을 통해 한국 사회에서 행복과 불행이 갖는 의미를 탐색하였다. 자료수집 및 분석을 위하여 온라인 뉴스 포털에서 Word2Vec과 TF-IDF 방법을 사용하여 '행복' 및 '불행' 키워드와 유사한 단어를 추출했다. 또한 K-LIWC 사전을 사용하여 행복 및 불행과 연관된 단어들의 감성 속성에 대해 알아보았다. TF-IDF 분석 결과, 행복과 불행은 사회적 요인과 해당 년도의 사회적 이슈들과 각각 높은 관련성이 있는 것으로 관찰됐다. Word2Vec 분석에서는 '희망'이 6년 연속으로 행복과 유사성이 높은 단어로 나타났다. K-LIWC 분석에서 '돈재정적이슈', '학교', '의사소통'은 행복 및 불행과 모두 관련성이 높았다. 그밖에 '몸 상태와 증상'이 불행과 높은 관련성이 있는 범주로 나타났다. 이러한 결과를 바탕으로 본 연구의 의의, 제한점 및 후속연구에 대한 필요성을 논의하였다.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.119-133
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• 2020

최근 유명 유튜버들이 간접광고(PPL)등 협찬, 광고를 받은 영상을 제작, 방영하면서 유료광고라고 밝히지 않은 일명 '뒷광고' 논란이 이어지며 유명 유튜버뿐만 아니라 연예인들까지 논란 속에 속해 있어 진실성에 대한 대중들의 혼란을 야기시키고 있다. 본 연구는 유튜버들의 '뒷광고' 논란의 전과 후의 대중들의 반응을 댓글분석을 통해 알아보고자 한다. 구체적으로 R 프로그램을 활용한 텍스트 분석 중 워드 클라우드, LDA, 딥러닝 기법 word2vec 분석과 같은 다양한 방식으로 분석하고자 한다. 분석 대상은 '뒷광고' 유튜버 논란에 속해 있고 '사과 영상'을 업로드한 3명의 유튜버 채널을 분석해 보기로 했다. 가장 먼저 논란되었던 슈스스 TV의 한혜연 스타일리스트와 콘텐츠 성향이 비슷하면서 100만 명이 넘는 구독자 수를 보유한 먹방 유튜버 문복희와 다양한 콘텐츠를 선보인 유튜버 양팡의 가장 최신 영상 5개(2020년 08월 09일 기준)와 처음에 올린 영상 5개를 기준으로 댓글을 분석하였다. 연구결과 논란 전에는 대부분 긍정적인 반응을 보인 댓글들이 대부분이었으나, 논란 후에는 부정적인 반응이 대부분을 차지하였고, 예전의 논란까지 같이 나타나고 있음을 볼 수 있었다. 따라서 본 연구는 R프로그램을 이용한 다양한 분석을 통해 '뒷광고' 논란 이후에 인플루언서에 대한 대중들의 변화 정도를 댓글을 통해 알아봄과 동시에 앞으로는 인플루언서들의 뒷광고가 발생하지 않도록 다양한 방안을 제시하는데 그 의의가 있다.

• 아동학회지
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• 제25권2호
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• pp.19-39
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• 2004

Mothers of 58 20-month-olds in Seoul, the Republic of Korea, completed vocabulary checklists for their children. When vocabulary level was taken into account, children's vocabularies contained relatively greater proportions of nouns than other word classes, and more verbs than adjectives or closed-class words. Correlations among word classes showed that each word class was consistently positively correlated with every other class. Girls' vocabularies showed evidence of being larger than boys. Large individual differences in the sizes of children's vocabularies were found. Factors that influence vocabulary size and can account for gender and individual differences are discussed. Noun prevalence in the vocabularies of children learning to speak Korean, and the merits of several theories that may account for this word-class prevalence pattern, are evaluated.