• Title/Summary/Keyword: Website design factors

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Characteristics of Social Computing Websites Based on Design Factors and User Emotions (소셜 컴퓨팅 웹사이트의 디자인 및 감성 특성 연구)

  • Yang, Eui-Jung;Hwang, Won-Il;Kim, Dong-Soo
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.75-90
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    • 2012
  • The aim of this study is to investigate the preferred website's design factors. Social computing is driving a dramatic evolution of the Web these days, and a number of users are increasing every day. But many website designers are just focusing on functional aspects of website. Also, there are few studies regarding the social computing website's emotional design. Proper designs of social computing websites could be designed through investigating the websites design factors preferred by users. Empirical study was conducted in order to investigate websites design factors preferred by users. Website design and user emotion of social computing websites were measured by the questionnaire and 254 people participated. Also, Website design and user emotion of non-social computing websites were measured by same participants, and then comparing results each other. Five design factors and eight emotion factors were derived, and only four out of design factors and three out of emotion factors were found as having significant effects on the satisfaction of social computing website. In addition, different factors in determining user satisfaction when using social computing websites and non-social computing website.

A Study on the Influencing Factors of Revisit Behavior in the Commercial Website (상업적 웹사이트 재방문 영향요인에 관한 연구)

  • 이상만;이국용
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.137-159
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    • 2004
  • In the past days, most of studies about website and Online behavior have been mainly focused on the adoption of website and internet shopping or internet shopping mall. But the model of website revisit behavior has not been made and the leading theory of website usage behavior has not been existed. Lately, many researches on commercial website revisiting behavior are emphasizing the role of intention, attitude, satisfaction in online visiting behavior such as Jarvenpaa et al. [1997, 1999, 2000], Wang et al. [2001], Moon & Kim [2001], Heijden[2003], Sultan et al. [2002], Yoon [2000], Shankar et al. [2002a, 2002b], Mcknight et al. [2002], Chen & Dhillon [2003] and so on. The purpose of this paper is two-folds. The one is to find the affecting factors on the website users' revisit behavior in commercial website and the other is to search more influencing ones on the determinant factors, to analyze research model using in LISREL. The EFA and reliability test was executed by for finding the validity and reliability, covariance matrix analysis was executed for the purpose of testing the 13 hypotheses. The major finding of this paper would be summarized as followed : (1) The roles of satisfaction and attitude to the revisit behavior are very important and both variables have determining effects in commercial website revisit behavior. (2) The determining factors in positively affecting website users' satisfaction are attitude, perceived usefulness, design. (3) The determining factors in positively affecting website users' attitude are perceived usefulness, design, perceived ease of use, and negatively affecting factor was perceived risk in website.

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Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling

  • Prashar, Sanjeev;Vijay, T. Sai;Parsad, Chandan
    • Asian Journal of Business Environment
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    • v.5 no.4
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    • pp.37-46
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    • 2015
  • Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

Analyses of Factors Affecting Accessible Website Design (웹 접근성을 준수한 웹 사이트 제작에 영향을 미치는 요인)

  • Kang, Young-Moo;Hong, Soon-Goo;Kim, Dong-Wan;Cha, Yoon-Sook
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.1-14
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    • 2012
  • The Web accessibility compliance rate of public organizations and private enterprises is still low due to the lack of awareness of Web accessibility by website developers and managers in spite of the fact that web accessibility compliance became mandatory in 2008. Web developers and managers think the website visual quality might be compromised or the website requires more development time and budget in order to comply with the web accessibility guidelines. Therefore, this paper has analyzed whether developers with various training in web accessibility or experience on website development have different perception on time, cost and design issues for developing accessible websites. For this purpose, 72 Web developers with hand-on experience working for website development companies in Korea were sent to the questionaries. The results have indicated that the group of developers with many hours of training in web accessibility and rich experience on website development perceives that they can develop accessible website without additional cost and time or compromising design quality. The contributions of this paper are following: (1) proving the widely recognized perception on budget, time, and design for developing accessible website is incorrect and (2) motivating further research on this subject in the future.

Development and Application of an Evaluation Model for Website Design Problem (웹 사이트 디자인 평가모형 및 적용에 관한 연구)

  • 이국철;이성현
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.91-110
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    • 2003
  • The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

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A Study on Comparison Analysis of the Design Factors between Korea and China Shopping mall Websites (한·중 쇼핑몰 웹 사이트의 디자인 요인에 대한 비교분석)

  • Kwon, Young-Jik
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2014
  • This paper mainly focuses on the design factors of a website targeted at shopping mall websites in China and Korea. We formulated 15 different hypotheses regarding how those design factors are different. The targeted websites are "Gmarket" in Korea and "Taobao" in China. The selected design factors of a shopping mall website are (1) color and design, (2) photo, graphic, and font size, (3) the clarity of information delivery, (4) website structure, (5) screen balance, (6) product display, (7) product harmony, (8) a form of font and icon, (9) visual atmosphere, (10) differentiated color, (11) interesting words, (12) technical skills, (13) entire visual design and atmosphere, (14) navigation, (15) search function for products or information. As a result of analyzing the result using the SAS 9.2 package tool, we figured out that there was a difference between design factors. Additionally, we analyzed this difference and suggested a strategy to design the effective shopping mall web sites.

Visual factor and Style Analysis of Web Design (웹사이트 화면디자인의 시각요소와 스타일 분석)

  • 이현정;이지수
    • Archives of design research
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    • v.15 no.1
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    • pp.135-142
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    • 2002
  • To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

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A Study on the Relation Between Information Model and Usability of Website (웹사이트의 정보 모델과 사용성의 관계)

  • 이지수
    • Archives of design research
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    • v.13 no.4
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    • pp.67-76
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    • 2000
  • Websites support various user activities in a wide range of contents domain and so they require different approach to extract principal design problems. In the point of media perspective on websites, this paper figures out the relationship between designer, user and website and discusses design factors of usability. It aims for the basic framework for interface design. In the media perspective website is an information entity mediating user and designer. Information entity is composed of various design factors relating to user, designer, website and others. It intends that user and information entity are accommodative to each other and have common conceptual model. To do so it is necessary for achieving usability objectives such as effectiveness, efficiency and satisfaction based on the understanding user goal, cognitive and affective characteristics. In the point of usability we examine design factors and features that are appropriate for users cognitive and affective function according to information entity model that constitutes contents, organization and representation level.

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The Enhancement of Customer Royalty through Website Design (웹사이트 설계를 통한 고객충성도 강화)

  • Kim KaP-Sik;Lee Kwang-Jae
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.5 s.37
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    • pp.291-300
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    • 2005
  • Recently, e-Biz Companies are paying attention to e-CRM in an effort to utilize meaningful customers' information obtained using their websites. e-Biz companies try to increase the profit by collecting customers' data, serving customers better through interactive communications and differentiating customers' management using their websites. Although it is found that corporates' websites play a critical role in e-CRM, only a few researches have been conducted related to the effective website design. Tn this study, desirable website design factors were identified through literature review, and an empirical study was conducted to identify how these factors are related to customer's loyalty measured via customer's intention for continuous use and recommendation the website to others. Also this study was designed to suggest a benchmark for the companies which plan to build a website for e-CRM in the future.

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Why Do Elementary School Teachers Look for Science Instructional Materials on the Website? - Focusing on the Website that Support Science Teaching and Learning - (초등 교사는 왜 그 사이트에서 과학수업자료를 찾는가? - 과학 교수·학습 자료 지원 웹사이트를 중심으로 -)

  • Na, Jiyeon;Moon, Jae-Won
    • Journal of Korean Elementary Science Education
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    • v.39 no.1
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    • pp.69-83
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    • 2020
  • The purpose of this study was to identify factors that influenced elementary school teachers in choosing websites that support science teaching and learning. The participants of this study were four elementary school teachers. The data was collected through semi-constructed and in-depth interview. The results of the research are as follows: First, the individual factors that influenced participants to choose a website were teacher's thinking about appropriate science teaching and learning methods and teacher's lack of ability to prepare science lessons. Second, the surroundings factors were the image of the teachers using the website, the formation of consensus, belonging to the peer teachers, and students' preferences and interests. Third, participants chose a website where they could provide ideas for science lessons that are not available in textbooks and instructional materials for all subjects, and see stories and tips related to teaching career. In addition, the website was selected according to whether the developer of science instructional materials was a teacher, whether the materials uploaded on the website were up-to-date, and whether the teachers can learn by themselves to prepare for the science class. Fourth, participants considered the design and interactivity of the website and chose a website that is easy to search for information. Finally, we suggested the implications for building the websites that support science teaching and learning.