Browse > Article
http://dx.doi.org/10.9723/jksiis.2014.19.4.133

A Study on Comparison Analysis of the Design Factors between Korea and China Shopping mall Websites  

Kwon, Young-Jik (대구대학교 컴퓨터.IT공학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.19, no.4, 2014 , pp. 133-146 More about this Journal
Abstract
This paper mainly focuses on the design factors of a website targeted at shopping mall websites in China and Korea. We formulated 15 different hypotheses regarding how those design factors are different. The targeted websites are "Gmarket" in Korea and "Taobao" in China. The selected design factors of a shopping mall website are (1) color and design, (2) photo, graphic, and font size, (3) the clarity of information delivery, (4) website structure, (5) screen balance, (6) product display, (7) product harmony, (8) a form of font and icon, (9) visual atmosphere, (10) differentiated color, (11) interesting words, (12) technical skills, (13) entire visual design and atmosphere, (14) navigation, (15) search function for products or information. As a result of analyzing the result using the SAS 9.2 package tool, we figured out that there was a difference between design factors. Additionally, we analyzed this difference and suggested a strategy to design the effective shopping mall web sites.
Keywords
Website design factors; design strategies for shopping mall websites;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Angela Taylor, "Good website design-not just a pretty face", In Practice, Vol.33, p.486, 2011.   DOI
2 Chiung-Ju Liang and Hui-Ju Chen, "A Study of the impacts of website quality on customer relationship performance", Total Quality Management & Business Excellence, Vol.20, No.9, pp. 971-988, 2009.   DOI
3 Emily G. Morton-Owens, "Editorial and Technological Workflow Tools to Promote Website Quality", Information Technology and Libraries, pp. 91-98, 2011.
4 Andrea Everard, Scott McCoy, "Effect of Presentation Flaw Attribution on Website Quality, Trust, and Abandonment", Australasian Journal of Information Systems, Vol.16, No.2, pp.5-19, 2010.
5 Christie Jones and Soyoung Kim, "Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention", International Journal of Consumer Studies 34(ISSN 1470-6423), 2010, pp. 627-637, 2010.   DOI
6 John D. Wells, Joseph S. Valacich, Traci J. Hess, "What Signal are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions", MIS Quarterly, Vol.35, No.2, Appendices/June 2011, pp. A1-A18, 2011.   DOI
7 Dawn G. Gregg, Steven Walczak, "The relationship between website quality, trust and price premiums at online auctions", Electron Commer Res(2010) 10, 24 February 2010, pp. 1-25, 2010.   DOI
8 Hsiu-Fen Lin, "An application of fuzzy AHP for evaluating course website quality", Computers & Education 54(2010), pp. 877-888, 2010.   DOI   ScienceOn
9 Wen-Chin Chou, Yi-Ping Cheng, "A hybrid fuzzy MCDM approach for evaluating website quality of professional accounting firms", Expert Systems with Applications 39 (2012), pp. 2783-2793, 2012.   DOI   ScienceOn
10 Ons Al-shamaileh, Alistair Sutcliffe, and Antonella De Angeli, "The Effect of Religious Identity on User Judgment of Website Quality", INTERACT 2011, Part VI, LNCS 6949, pp. 620-623, 2011.
11 Li-An-Ho, Tsung-Hsien Kuo, Binshan Lin, "The mediating effect of website quality on Internet searching behavior", Computers in Human Behavior 28, pp. 840-848, 2012.   DOI
12 Aron O'Cass, Jamie Carlson, "An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluation, trust, loyalty and word of mouth", Australasian Marketing Journal 20, pp. 28-36, 2012.   DOI
13 DeLone, W. H. & E. R. McLean, "Information Systems Success: The Quest for the Dependent Variable", Information System Research, Vol.3, No.1, pp. 60-92, 1992.   DOI
14 Agarwal. R. and Venkatesh, V., "Assessing a firm's web presence: a heuristic evaluation procedure for measurement of usability", Information Measurement Research, Vol.13, No.2, pp. 168-121, 2002.   DOI   ScienceOn
15 Gommans, M., Krishan, K,S. and Scheddold, K.B., "From brand loyalty to e-loyalty: a concepual framework", Journal of Economic and Social Research, Vol.3, No.1, pp. 43-58, 2001.
16 Gek Woo Tan and Kwok Kee Wei, "An empirical study of Web browsing behaviour: Towards an effective Website design", Electronic Commerce Research and Applications, Vol.5, pp. 261-271, 2006.   DOI   ScienceOn
17 Liu C. and Amert K. P., "Exploring the factors associated with Website success in the context of electronic commerce", Information Management, Vol.38, No.1, pp. 23-33, 2000.   DOI   ScienceOn
18 Lee Y. and Kozar A. K., "Investigating the effect of website quality on e-business success: An analytic hierarchy process(AHP) approach", Decision Support Systems, Vol.42, pp. 1383-1401, 2006.   DOI   ScienceOn
19 Wei-Shang Fan and Ming-Chun Tsai, "Factors driving website success - the key role of Internet customization and the influence of website design quality and internet marketing strategy", Total Quality Management, Vol.21, No.11, pp. 1141-1159, 2010.   DOI
20 Hyung N. Kim, Andrea Kavanaugh and Tonya L. Smith-Jackson, "Implementation of Internet Technology for Local Government Website: Design Guidelines", Proceedings of the 40th Hawaii Internayional Conference on System Science-2007, pp. 1-10, 2007.
21 I-HSIEN TING, CHRIS KIMBLE, and DANIEL KUDENKO, "Finding Unexpected Navigation Behaviour Clickstream Data for Website Design Improvement", Journal of Web Engineering, Vol.8, No.1, p. 3, 2009.
22 Carol Xiaojuan Ou and Choon Ling Sia, "Consumer trust and distruct: An issue of website design", International Journal of Human-Computer Studies, Vol. 68, pp. 913-934, 2010.   DOI   ScienceOn
23 William J. Lynott, "Avoid the Seven Deadly Sins of Website Design", Podiatry Management, pp. 79-80, 2010.
24 Etienne Cocquebert, Damien Trentesaux and Christian Tahon, "WISDOM: A website design method based on reusing design and software solutions", Information and Software Technology 52, p. 1272, 2010.   DOI
25 Alexandre N. Tuch, Javier A. Bargas-Avila, and Klaus Opwis, "Symmetry and aesthetics in website design: It's a man's business", Computers in Human Behavior Vol.26, p. 1831, 2010.   DOI
26 Dianne Cyr & Carole Bonanni, "Gender and website design in e-business", International Journal of Electronic Business, Vol.3 No.6, pp. 565-582, 2005.   DOI
27 Gek Woo Tan and Kwok Kee Wei, "An empirical study of Web browsing behaviour: Towards an effective Website design", Electronic Commerce Research and Applications, Vol. 5, pp. 261-271, 2006.   DOI   ScienceOn
28 Deborah E. Rosen and Elizabeth Purinton, "Website design: Viewing the web as a cognitive landscape", Journal of Business Research, Vol.57, No.7, pp. 787-794, 2004.   DOI
29 Dianne Cyr, Milena Head, Hector Larios and Bing Pan, "Exploring Human Images in Website Design: A Multi-Method Approach", MIS Quarterly, Vol.33, No.3, pp. 539-566, 2009.   DOI
30 Inhwa Kim and Jasna Kuljis, "Manifestations of Culture in Website Design", Journal of Computing and Information Technology-CIT, Vol.18, No.2, pp. 125-132, 2010.   DOI
31 Falk L. K., Sockel H. and Chen K., "E-commerce and consumer's expectations: What makes a websites work", "Journal of Website Promotion, Vol.1, No.1, pp. 65-76, 2005.   DOI
32 Boyer K. K. and Hult G. T. M., "Customer behavioral intentions for online purchases: An examination of fulfillment method and customer experience level", Journal of Operations Management, Vol.234, No.2, pp. 124-147, 2006.
33 Katerattanakul P., "Framework of effective web site design for business-to-consumer internet commerce", INFOR Jornal: Information Systems & Operational Research, Vol.40, No.1, pp. 57-70, 2002.   DOI
34 Liu C. and Arnett K. P., "Exploring the factors associated with web site success in the context of electronic commerce", Information and Management, Vol.38, No.1, pp. 23-33, 2000.   DOI   ScienceOn
35 Page C. and Lepkowska-White, E., "Web equity: A framework for building consumer value in online companies", Journal of Consumer Marketing, Vol.19, No.3, pp. 231-246, 2002.   DOI   ScienceOn
36 Palmer J. W., "Web site usability, design, and performance metrics", Information Systems Research, Vol.13, No.2, pp. 151-167, 2002.   DOI   ScienceOn
37 Boundhayan Ganguly, Satya B. D., Dianne C. and Milena H., "The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture", International Journal Electronic Business, Vol.8, Nos.4/5, pp. 302-330, 2010.   DOI
38 Song J. and Zahedi F., "A theoretical approach to web design in e-commerce: A belief reinforcement model", Management Science, Vol.51. No.8, pp. 1219-1235, 2005.   DOI   ScienceOn
39 Thakur R. and Summey J. H., "An exploratory study of the factors that influence the usage or non-usage of websites", Journal of Website Promotion, Vol.1, No. 2, pp. 79-96, 2005.   DOI
40 Elzbieta Lepkowska-White and Andrew Eifler, "Spinning the Web: The Interplay of Web Design Features and Product Types", Journal of Website Promotion, Vol.3, No.4, pp. 196-212, 2008.   DOI
41 Angela Taylor, "Good website design-not just a pretty face", In Practice, Vol.33, pp.486-489, 2011.   DOI
42 Choong Kwon Lee, Hong-Hee Lee and Sang Jin Yoo, "A Study of Knowledge and Skills Required for Web Developers", Journal of the Korea Industrial Information Systems Research, Vol.18, No.3, pp.57-66, 2013.   과학기술학회마을   DOI   ScienceOn
43 Dong-Jin Jeon and Jin-Hong Jeong, "A Case Study of Privacy Impact Assessment for C-Shopping Mall", Journal of the Korea Industrial Information Systems Research, Vol.17, No.6, pp.73-82, 2012.   과학기술학회마을   DOI
44 Seong-Je and Jong-Weon Kim, "Development of Web Accessibility Evaluation Algorithm- Based upon Table Element", Journal of the Korea Industrial Information Systems Research, Vol.18, No.4, pp.81-87, 2013.   과학기술학회마을   DOI
45 Billy Bai, Rob Law, Ivan Wen, "The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors", International Journal of Hospitality Management, Vol.27, pp. 391-402, 2008.   DOI   ScienceOn