• Title/Summary/Keyword: Web-customer satisfaction

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Web-based Information Systems and Service Quality of IS Department

  • Lee Woongkyu
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2003.05a
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    • pp.169-181
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    • 2003
  • As growth of the web-based applications, the requirements of the users who have been very familiar to the web-based user interfaces and customer-oriented services on the Internet would become more knowledge-intensive and higher technology involved in a more convenient and polite way of service delivery. Therefore, the service quality of information system department should be considered as a very important factor influencing success of information systems. The objective of this study is to provide the relationship between service quality of IS department and its impacts such as use, user satisfaction and job performance. For this purpose, we provide a research model for it and test it empirically for the users of the corporate portal in one of main telecommunication service providers in Korea. In result, our model with satisfiable validity and reliability shows not only importance of IS departments' service quality but also two-faced characteristics of service quality. That is, while technical competence which means with knowledge and expertise of IS department staffs is more related with user satisfaction on information systems, personal service which means the way and manner of service delivery is more related with use of it.

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Design & Development of Web-based Sales Force Automation System (웹 기반의 SFA 시스템 설계 및 개발)

  • Nam, Ho-Ki;Park, Sang-Min;Won, Mi-Ran;Jung, Sung-Ah
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.283-290
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    • 2011
  • According to the rapid evolution of information technology, the salesperson's business efficiency and faster information sharing within the enterprise that need to improve competitiveness has been increasing steadily. In general, many companies has been managed the sales through the ERP system. However, the ERP informations as a result of operating activities can not perform customer maintenance activities from strategic planning. Therefore, a series of sales activities information as corporate intellectual assets is needed strategic business solutions for managing it. In this study, the web-based SFA systems were designed for salesperson. Salespersons improve the efficiency of the business through management and improvement activities of sales information. The systematic customer information management contribute to improving the company's revenue through improved customer service satisfaction.

Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services (풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형)

  • Park, Sei-Kwon;Kang, Young-Jun;Cho, Ok-Hyun;Ryu, Seung-Wan;Shin, Dong-Cheon
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.157-172
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    • 2010
  • Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

Comparing Nanotechnology Web Portal Requirements Using a Kano Method

  • Bae, Seounghun;Kim, Junhyun;Kim, JaeSin;Kim, Myung Shin;Ju, Yonghwan;Seo, Seung Hyun;Han, In-Kyu;Choi, Younghoon
    • Journal of Information Science Theory and Practice
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    • v.5 no.2
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    • pp.17-32
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    • 2017
  • We compared nanotechnology web portal requirements using a Kano method, to identify similarities and dissimilarities in Kano-categorizations of features and functions required of nanotechnology among users in universities, government research institutes, and industry. Based upon data obtained from 130 user members of the National Nanotechnology Policy Centre, this study analyzed assessed asymmetries in web users' feelings based on hypothesized provision and non-provision of web portal requirements. In doing this, this study utilized measures and procedures suggested in the literature such as the most frequent-response categorization, customer satisfaction (dissatisfaction) coefficient, category strength and total strength, and Fong test. This study found that overall, sectors were an important factor in explaining the relationships between web portal requirements and user satisfaction/expectations. When these requirements were classified, users' perceptions of information contents requirements were consistent across the sectors, but the other functional requirements including communication and collaborations considerably varied.

A Study on Effective Website Implementation through Comaprison Analysis of the Shopping Mall Websites in Korea and China (한국과 중국의 쇼핑몰 웹 사이트 비교분석을 통한 효과적인 웹 사이트 구축 방안에 관한 연구)

  • Kwon, Young Jik
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.5
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    • pp.93-105
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    • 2013
  • This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors.

A Study on the Customer Satisfaction and Re-Purchase Intention on Characteristics of Social Shopping (소셜쇼핑의 특징이 고객만족 및 재구매의도에 미치는 영향)

  • Gu, Seung-Hwan;Wang, Ping;Jang, Seong Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.2048-2061
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    • 2014
  • This paper redefines the concept of social shopping as the part of social commerce and identifies the significant factors to the customer satisfaction and repurchase intention for the social shopping using the factor analysis based on the selected elements from the previous research results. Structural equation modeling(SEM) result shows that 3 significant factors to the customer satisfaction are price, convenience of web site use and fun. But Security, reliability, diversity did not affect significantly satisfactorily. From the resulting factors to the customer satisfaction, users of social shopping seems to be satisfied with site entertainment like looking around and comparison shopping. The main purpose of visiting social shopping sites is considered as not only purchase of goods or services but also entertainment in the community and cyberspace. The results of this study, it provides an indication of the aspects of marketing that can be used in social shopping practice.

Measurement of a Customer Satisfaction Index for Improvement of Mobile RFID Services in Korea

  • Park, Yong-Jae;Heo, Pil-Sun;Rim, Myung-Hwan
    • ETRI Journal
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    • v.30 no.5
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    • pp.634-643
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    • 2008
  • One of the ubiquitous technology fields that have received the most attention recently from technology communities worldwide is mobile radio frequency identification (RFID). Mobile handsets loaded with RFID readers enable the identification and retrieval of information on RFID tagged objects. In Korea, a variety of mobile RFID services are currently being piloted, and their commercial roll-out looks imminent. The goal of this study is to propose, ahead of the commercial launch of mobile RFID services, a customer satisfaction index (CSI) model for this service category and to then measure the CSI to derive practical implications for their providers and pointers related to the improvement of service. A web survey was conducted on Korean mobile phone subscribers who had participated in a mobile RFID pilot program. Using the results of this survey, we tested the CSI model and its hypotheses by employing a partial least-squares-based structural equation model analysis and calculated the index. We further conducted an importance-performance analysis in order to provide insights that may be useful for improving the quality of mobile RFID services.

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A Study on the Behaviors and Customer Satisfactions of University Library Users of the Electronic Journals (대학도서관 전자저널이용자의 이용행태와 만족도에 관한 연구 - K대학교 도서관이용자를 중심으로 -)

  • Oh, Dong-Geun;Kim, Sook-Chan
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.129-146
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    • 2006
  • This study analyzed the user behaviors of the electronic journal users and the influences of service quality of electronic journals on the customer satisfactions, customer loyalty, and frequency of visit to the library building. Approximately 60 percent of users prefer e-journal to printed formats. Service quality of electronic journal was measured by four dimensions: reliability of service, convenience of service, public relations, and user instructions.100 faculty members and 267 graduate school students were surveyed using questionnaires. It was concluded that each dimensions of service quality positively influenced on the customer satisfactions, and customer satisfaction positively influenced on loyalty, and negatively on frequency of visit to the library building.

The Customer Satisfaction Index Model: An Empirical Study of the Private Healthcare Sector in Malaysia

  • ARIFFIN, Ahmad Azmi M.;ZAIN, Norhayati M.;MENON, Bama V.V.;AZIZ, Norzalita A.
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.1
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    • pp.93-103
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    • 2022
  • The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian's private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)'s formula, the resulting patient satisfaction index was slightly lower than the "very satisfied" category, the target level required for positioning as one of the world's premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

A Study on the Loyalty to Web Based Cyber Trading Systems (웹기반 사이버트레이딩시스템의 충성도에 관한 연구)

  • 이원호;김은홍;권순범
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.2
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    • pp.97-116
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    • 2004
  • Recently, e portion of on-line stock brokerage has been rapidly increased to be more than 50%, on the basis of contracted money. The usage of wCTS(Web Based Cyber Trading Systems) has now got into the steady state over the initial diffusion stage, which means wCTS has got more-than-half customer base in on-line service. Therefore, brokerage service providers have their competitive strategic focus on customer retention through the enhancement of customer loyalty. This study provides framework and survey results on explanation of wCTS user's loyalty, what and how factors affect wCTS user's loyalty. We adopt the results of early studies on information technology acceptance and diffusion such as TAM(Technology Acceptance Model) and IDT(Innovation Diffusion Theory). We also referred loyalty theory of marketing area and studios on CTS usage. We categorized explanation factors as three groups characteristics of users, characteristics of system, social environment. And we assumed that these three factors could affect the loyalty through two parameters : customer satisfaction and trust to the system. This study firstly shows that the ease of use and usefulness, the major factors of TAM. can also be applied to the loyalty of wCTS with resulting that the usefulness is more important than the ease of use In wCTS. Secondly, it shows that the innovative and risk-sensitive user has the lower degree of loyalty. Thirdly, it shows that the satisfaction and trust impact the loyalty simultaneously, the trust particularly impacts more strongly than the loyalty, due to the characteristics of monetary transaction in wCTS. This study provides meaningful results to the other on-line EC service fields as a first empirical research regarding the loyalty to wCTS which is a typical on-line EC service.