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http://dx.doi.org/10.9723/jksiis.2013.18.5.093

A Study on Effective Website Implementation through Comaprison Analysis of the Shopping Mall Websites in Korea and China  

Kwon, Young Jik (대구대학교 컴퓨터IT공학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.18, no.5, 2013 , pp. 93-105 More about this Journal
Abstract
This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors.
Keywords
Web site Quality Factors; Design; Communication; Community; Commercialization; Security; Customer Satisfaction; Repurchase Intention; Contents; e-Commerce; Cutomer Loyalty; Interaction; Technology; Reliability; Size;
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