• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.224-225
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• 2003

• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• Archives of design research
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• v.11 no.2
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• pp.242-248
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• 1998

Rapid increasing number of the internet web site enables the users receives information prepared with multimedia techniques as an exchanging gateway to the world. It is also realized that we are living in information society connected by the flooding number of the web sites. Consequently, setting up the identity in developing a homepage is critical since clear distinction from other sites is required for the homepage in which a random user can delivers the ideas from the message offered by the provider. In this paper, in order to establish the identity for a homepage, what kinds of components of the identity should be discussed and how the identity is reflected in the existing homepage are analyzed with the selected sample web sites. The design process in developing the identity for Ssamzie homepage (www ssarnzie eo.kr) is reviewed for comparing with others of the selected sites as a case study. These will explain that the roles of the designers in a homepage preparation will not be limited to the graphic expressions but will be expanded to the contribution to provide the reasonable distinction in terms of the establishing identity of the web sites. Moreover, the phase of the designer can be reevaluated by emphasizing the roles and the established identity.

• Archives of design research
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• v.17 no.1
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• pp.265-276
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• 2004

User experience in web site is beyond Usability, and should be understood in a context. However, the concrete contextual factors of web site experience is not systematically established enough. Therefore, the objective of this research is to establish a framework of mapping experiential context factors with analyzing real web site use cases, and to propose how it is can be applied in the process of web site contents planning. First of all, theoretical framework for the web experience and contextual factors was prepared by secondary research. Second, user experience on music casting sites was collected through web diary method, self-video recording method, and group interview. Then, collected experience was re-constructed with scenarios. Scenarios are analyzed into contextual factors and these factors are categorized, given hierarchies and located into context map. Third, the possibility of applying the context map of web site experience was discussed. The systematical and concrete sample of context map based on practical use cases can be applied in the innovative and cross-genre web contents planning process.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.137-156
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• 2008

The purpose of this study is to implement evaluation on domestic cyber University web site to analyze web usability and web accessibility in order to present how much cyber University provides various personalized services and qualitative contents to users on web site. And also with this result, I hope to contribute in qualitative development of web site and reliability of remote education. For this purpose, I developed checklist suitable to remote University by applying SM-ABCDE assessment method of Moonhyeongnam, the professor in Sookmyung Women's University, and implemented evaluation on web sites of 17 cyber University over the five aspects of attraction, business, contents, design, and engineering. As the result of this study, it was found that Busan Digital University was best in the respect of attraction, both Kyunghee Cyber University and Cyber University of foreign studies were best in the respect of business, Kyunghee University was best in the respect of contents, and Hanyang Cyber University was best in the respect of design. It was also evaluated in the comprehensive view and the order was found that Kyunghee Cyber University, Busan Cyber University, and Hanyang Cyber University. However in the respect of engineering, it came out that all the sites did not observe the regulation on web accessibility. If domestic Cyber Universities are to observe the regulation on web accessibility with the long term view, on the base of this study, web usability would be increasing. Then they can secure various classes of customers as well as ordinary people so that they will be able to take the real place of educational institution orienting the most advanced educational method in the society of knowledge and information in addition to advance in themselves.

• Journal of the Korean Society for information Management
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• v.21 no.3
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• pp.161-183
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• 2004

Recently. Web-based library instruction is incomplete in domestic situation. The purpose of this study is to present the design criteria of web-based library instruction programs. This study draws elements of synthetic criteria that are analyzed by evaluation criteria of web site and web-based library instruction, and compares and analyzes web-based library instruction programs.

• Journal of Fashion Business
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• v.9 no.2
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• pp.160-173
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• 2005

Fashion is hard to expect owing to the rapid change in accordance with consumer taste and environment, and has a tendency toward variety and individuality. Especially street fashion d 21st century is not being regarded as one of the subcultures but is playing an important role as a fountainhead d fashion trend. Therefore, Searching and analyzing street fashions helps us to understand the popular fashions d the next season and also it is important in understanding the consumer fashion sense and commercial area. So, we need to understand fashion styles quantitatively and qualitatively by providing visual data and dividing images. The purpose of this study is to design for street fashion on design analysis using web which can update quantitative and qualitative data. through the on site investigation d street fashion, and put the information onto a database.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.05a
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• pp.380-383
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• 2002

It Is difficult to manage broken link with dangling reference, inaccurate reference m the manual site that is consist of HTML documents of much quantity as KLDP(Korean Linux Documentation Project, http:/ /kldp.org) Web site. In this paper. we define relationship and constrain renditions that exist between Web site's HTML documents. And we design and implement HIMS(HTML Document Integrity Management System), which notify user that integrity violation happens or launch trigger operation to keep integrity between HTML documents in case of insert, delete, update.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.1915-1918
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• 2002

Managing semistructured data needs fine granularity such as markup elements. XML has major effect in managing web content, it enables content reusability, enriches information with metadata, ensures valid document links, etc. We introduce our content model as an integrated work which handles content objects as controllable units. The paper concerns on modeling news site and how the content is classified due to the site structure, aggregated content and reusability. The model stores instance XML document into relation database using fragmentation strategy.

• Journal of Korean Society for Quality Management
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• v.45 no.2
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• pp.275-292
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• 2017

Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.