Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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An Effect of Image and Satisfaction of Job Information Sites for High Quality Human Resources on Relationship Quality and Loyalty Intention

고급 인력을 위한 취업정보사이트의 이미지와 만족이 관계품질과 충성의도에 미치는 영향

  • Cho, Chul-Ho (Department of Hospital Management, Daegu Haany University)
  • 조철호 (대구한의대학교 의과학대학 의료경영학과)
  • Received : 2016.06.14
  • Accepted : 2017.06.21
  • Published : 2017.06.30
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Abstract

Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.

Keywords

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