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http://dx.doi.org/10.7469/JKSQM.2017.45.2.275

An Effect of Image and Satisfaction of Job Information Sites for High Quality Human Resources on Relationship Quality and Loyalty Intention  

Cho, Chul-Ho (Department of Hospital Management, Daegu Haany University)
Publication Information
Journal of Korean Society for Quality Management / v.45, no.2, 2017 , pp. 275-292 More about this Journal
Abstract
Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.
Keywords
Job Information Site; Website Service Quality; Image; Relationship Quality; User Satisfaction; Loyalty Intention;
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Times Cited By KSCI : 3  (Citation Analysis)
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