• Title/Summary/Keyword: Visitors' perception

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The Role of Visitor's Positive Emotions on Satisfaction and Loyalty with the Perception of Perceived Restorative Environment of Healing Garden

  • Jang, Hye Sook;Jeong, Sun-Jin;Kim, Jae Soon;Yoo, Eunha
    • Journal of People, Plants, and Environment
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    • v.23 no.3
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    • pp.277-291
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    • 2020
  • Background and objective: The purpose of this study is to investigate the effects of visitors' positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event. Results: Between age groups and occupational groups, significant differences were found statistically. The Perceived Restorativeness Scale(PRS) showed significantly differences between age groups in repose, fascination and legibility. The Positive Affect & Negative Affect Schedule(PANAS) showed statistically significant differences between age groups in positive emotions. In addition, we investigated the correlation between the PANAS and the three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty. The three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty showed a positive correlation with positive emotions and were inversely correlated with negative emotions significantly. Multiple regression analysis with dummy variables was conducted to examine the effects of plant cultivation activity level, attention restoration, and the PANAS on healing garden visitors' satisfaction and loyalty. As a result, among the four factors of the PRS, fascination and positive affectivity were significant variables that affect healing garden visitors' satisfaction and loyalty. Conclusion: The results indicated that the higher the attention restoration of visitors due to the fascination of the healing garden and the higher their positive affectivity and the more they have plant-related memories, the higher their impact on healing garden visitors' satisfaction and loyalty. Therefore, fascinating natural environments or greenery landscapes like healing gardens where people can contact plants would reduce negative emotions such as anger and sadness but to increase positive emotions such as pleasure, joy and satisfaction.

Service Quality Influencing Visitors' Satisfaction in Yesan Apple Festival (지역축제 서비스 품질의 방문객 만족 영향요인 -예산향토사과축제-)

  • Park, Duk-Byeong;Lee, Minsoo;Kim, So-Yun;Shin, Hyun-Bae
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.3
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    • pp.185-197
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    • 2017
  • Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

Visitor perception survey on the Saemangeum reclamation district (새만금 사업 지구의 방문객 인식 조사)

  • Son, Jae-Gwon;Kim, Seong-Su;Choi, Jin-Kyu;Jang, Dong-Heon
    • Korean Journal of Agricultural Science
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    • v.39 no.4
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    • pp.595-602
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    • 2012
  • Main objective is to examine visitors the image, awareness of Saemangeum to examine its image, awareness, expected projects, and areas of improvement. This can establish measures for publicity and nation-wide participation. Main results are as following. First, visitors are broadly distributed to all age groups. Majority of visiting is travel and rate of returning visit is high as well. Second, the Saemangeum project is positively recognized and it is expected to be a prime development of the west coast in the future. Third, TV has significantly contributed to the visit to Saemangeum but the internet has larger effects in younger generations. Furthermore, rest and experience facilities, accommodations, and food items are major areas of improvement. Fourth, visitors have high expectations for tours, leisure, and ecosystems. Therefore, efforts should be made to become the Mecca of greed-development and cultural tourism. Fifth, many people replied that Saemangeum is an assistance to the national development but water quality management should be continued. In addition, the public participation should be made centrically cultural and economical participations.

A Study on Visitors' and Managers' Perception to National Park Use and Management Attributes -A Case Study on National Parks in Kangwon Area, Korea- (국립공원에서의 이용 및 관리속성에 대한 탐방객과 관리자의 인식에 관한 연구 -강원도 소재 국립공원을 대상으로-)

  • 유기준;김정민
    • Korean Journal of Environment and Ecology
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    • v.17 no.1
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    • pp.35-43
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    • 2003
  • A purpose of this study was to compare visitors' and managers' perception to park use and management attributes f3r developing the effective park management strategies. The questionnaire surveys with 401 samples in visitor and 67 samples in manager group were employed at three different parks(Chiaksan National Park, Odaesan National Park, and Seolaksan National Park) in Kwangwon area, Korea. As the results from comparing perception, some differences of perception about environment damage, damage types, and causes of damage exist between visitor and manager group. In addition, significant perception differences in some use and management attributes, such as trash problem, natural and cultural resource conditions, touting, sanitation and information facility conditions, were found between both groups.

A Comparative Study on the Museum Visitor Circulation with Spatial Analysis Theory base on Visual Perception (시지각 기반의 공간분석이론에 따른 관람동선 비교 연구)

  • Jung, Su-Yuong;Lim, Che-Zinn;Yoon, Sung-Kyu
    • Korean Institute of Interior Design Journal
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    • v.20 no.3
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    • pp.198-205
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    • 2011
  • The study on how visitors of a museum view exhibition is necessary for providing quality experience to the visitors. Previous studies on the movement of visitors of a museum focused on qualitative analysis after the follow-up survey. Therefore, the purpose of this study is to find out various ways to use quantitative analysis methods on the movement of visitors in the museum. Quantitative analysis of the exhibition place and movement of visitors was conducted using programs to produce quantitative results from the space analysis including VAE, VGA, V-ERAM and ESA. VAE and VGA helped to understand the spatial structure and ESA was helpful to predict how the flow of human traffic would be in the museum. If the programs are used all together, it would be easier to quantitatively predict how the How of human traffic would be in an exhibition room. However, this study is in its infancy, so following studies are necessary based on more data and results of analysis in the future.

Analysis of Activity and Perception Patterns of Visitors in Yeouido Saetgang River (여의도 샛강 방문자의 활동 및 인식 패턴 분석)

  • Kang, Hyeongsik;Cho, Sungchul
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.3
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    • pp.431-439
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    • 2019
  • Although various efforts to increase the usage of the Yeouido Saetgang river have been made after it was established as the first ecological park in 1997, its usage is significantly lower compared to neighboring Yeouido Han river park. In this study, an interview survey of 1,000 visitors to Yeouido Saetgang river park was conducted. The perception and activity patterns among the visitors were examined. The results showed that about 60 percent of all users were neighboring residents who can move by a walk. Most of the visitors spend their time in the river park taking exercises and observing the ecosystem. It is similar to the characteristics of other city parks in Seoul. The perceptions and activity patterns according to the visitor's characteristics were analyzed statistically. Also, the effect level of activity patterns on the perceptions such as satisfaction, attachment, and willingness to participate was analyzed and discussed.

A Comparative Study on Residents' and Visitors' Perceptions on Six Heritages in Jeju Designated by UNESCO and UNFAO (제주도 UNESCO 및 UNFAO 세계유산에 대한 인식 비교 - 지역주민과 관광객을 중심으로 -)

  • You, Won-Hee;Seo, Se-Jin;Choi, Byung-Kil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.4
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    • pp.134-143
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    • 2017
  • It has been 15 years since Jeju Island first was designated as one of UNESCO Biosphere Reserve areas. Jeju currently holds 5 UNESCO designations and the UNFAO Globally Important Agricultural Heritage (GIAHS). The 5 UNESCO global heritages that Jeju honors are the World Natural Heritage, Biosphere Reserve, Global Geoparks Network, Chilmeoridanggut Intangible Cultural Heritage (ICH) and JejuHaenyeo ICH. The UNFAO GIAHS that Jeju honors is Jeju Batdam Agricultural Heritage System. Those global titles are highly valued and recognized for environmental preservation and those global designations have attracted more visitors to the island. It is essential to see if Jeju global level heritages are recognized as they deserve attentions from home and abroad yet no holistic analysis on those 6 global level designations as a whole has been progressed to see the perception level among residents and visitors. The study aims to see the perception level of Jeju global Heritages, impact of global recognitions and the channels of the perception level. UNESCO World Natural Heritage and Haenyeo ICH have showed the highest perception level due to designation process and the amount of promotion by the managing division of Jeju municipality. The routine survey as per the result of the study regarding the perception level of those global designations could benefit Jeju tourism direction and help to preserve the island and culture.

Relationship among professional baseball stadium servicescape, control perception, consumer emotion, and revisit intention (프로야구경기장 서비스스케이프와 통제지각, 소비감정, 재방문 의도의 관계)

  • Ma, Yoon-Sung;Ko, Kyong-Jin;Lee, Kwang-Yong
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.389-401
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    • 2019
  • The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity of the data was verified through frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis. The hypothesis was verified by structural equation model analysis. First, servicescape has a statistically significant effect on control perception. Second, the control perception in the servicescape has a significant effect on the consumption emotion. Third, servicescape effected consumption emotion. Fourth, consumption emotion had a significant influence on the revisit intention. The results of this study suggest that visitors to baseball stadiums can induce revisit intention through positive experience of servicescape. The specific discussions and implications are described in the text.

Analysis of the User Behavior and Recognition in Mudeungsan National Park (무등산국립공원 탐방객 이용행태 및 인식분석)

  • Kim, Sa-Rang;Park, Seok-Gon
    • Korean Journal of Environment and Ecology
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    • v.33 no.6
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    • pp.734-747
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    • 2019
  • This study surveyed the visitors to the Seoseokdae Peak of the Mudeungsan National Park, to analyze the factors that affected user behavior, perception of the National Park, and satisfaction with the visit and establish the strategy for the management of the Mudeungsan National Park. The analysis result showed that Gwangju residents (78.1%) accounted for the majority of the visitors to the Seoseokdae Peak and that the Mudeungsan National Park showed the attributes of both mountain type and suburb type. Most visitors (91.2%) perceived that columnar joints, including the Seoseokdae Peak, possessed the largest resource value in the Mudeungsan National Park, and the visitors showed concern over the potential damage to vegetation in the Seoseokdae Peak as the result of the overcrowded visitors. Over half of the visitors showed a positive response to the measures like partially restricted access or detour of mountain path to preserve and restore the Seoseokdae Peak. The total visitors and the regional visitors (residents of Gwangju, Damyang, and Hwasun), indicated that the facility management aimed at facilitating visitor experience affected the most on the satisfaction with park management. Moreover, the regional visitors answered that the visit management to control disorder and overcrowding would increase satisfaction. The result of the importance-satisfaction analysis showed a difference between the total visitors and the regional visitors in needed improvements as the total visitors believed that "amenities and information facilities" should be improved while the regional visitors believed that the focus should be on the "prevention of illegal and disorderly behaviors" and the "amenities and information facilities."

A Study on the Multi-sensory Preferences and Image Influences of Outdoor Leisure Spaces (옥외여가공간의 다중감각 선호 및 이미지 영향력 연구)

  • Yun Hee-Jeong;Im Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.3 s.116
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    • pp.23-31
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    • 2006
  • Multi-sensory design results from sensory design paradigm and image centricism, which stimulates 5 sensation; visual, auditory, haptic, smell and taste sensation when we experience environment. This is helpful for designing outdoor space considering integrated sensation not only visual and auditory sensation as well as for improving visitor's satisfaction. Therefore, this study mainly intended to analyse the multi-sensory preference and the image influence of outdoor leisure space. For these purpose, this study selected 3 leisure spaces around Seoul city; Gwan-ak mountain(the type oriented natural resource), Insa-dong(the type oriented cultural resource) and Seoul land as theme park(the type oriented facility) and a survey was performed with a total of 204 visitors at the above spaces in winter and summer. The results of this study indicate that visual sensation was evaluated most high at 3 outdoor leisure spaces in both winter and summer. Visitors at Gwan-ak mountain and Seoul land prefer visual and haptic sensation, but visitors at Insa-dong prefer visual and haptic sensation in summer, visual and taste sensation in winter. Above all, this study led the designer to consider diverse sensation to access leisure space, especially haptic sense, which can be an effective design strategy to satisfy visitors.