Browse > Article
http://dx.doi.org/10.14700/KITLA.2017.35.4.134

A Comparative Study on Residents' and Visitors' Perceptions on Six Heritages in Jeju Designated by UNESCO and UNFAO  

You, Won-Hee (Dept. of Tourism Management, Graduate School, Jeju National University)
Seo, Se-Jin (Tourism Policy Division, Jeju Special Self-Governing Province)
Choi, Byung-Kil (Dept. of Tourism Management, Jeju National University)
Publication Information
Journal of the Korean Institute of Traditional Landscape Architecture / v.35, no.4, 2017 , pp. 134-143 More about this Journal
Abstract
It has been 15 years since Jeju Island first was designated as one of UNESCO Biosphere Reserve areas. Jeju currently holds 5 UNESCO designations and the UNFAO Globally Important Agricultural Heritage (GIAHS). The 5 UNESCO global heritages that Jeju honors are the World Natural Heritage, Biosphere Reserve, Global Geoparks Network, Chilmeoridanggut Intangible Cultural Heritage (ICH) and JejuHaenyeo ICH. The UNFAO GIAHS that Jeju honors is Jeju Batdam Agricultural Heritage System. Those global titles are highly valued and recognized for environmental preservation and those global designations have attracted more visitors to the island. It is essential to see if Jeju global level heritages are recognized as they deserve attentions from home and abroad yet no holistic analysis on those 6 global level designations as a whole has been progressed to see the perception level among residents and visitors. The study aims to see the perception level of Jeju global Heritages, impact of global recognitions and the channels of the perception level. UNESCO World Natural Heritage and Haenyeo ICH have showed the highest perception level due to designation process and the amount of promotion by the managing division of Jeju municipality. The routine survey as per the result of the study regarding the perception level of those global designations could benefit Jeju tourism direction and help to preserve the island and culture.
Keywords
Jeju UNESCO Heritages; UNFAO GIAHS Jeju Batdam Agricultural Heritage System; UNESCO Intangible Cultural Heritage of Humanity; Perception;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 UNESCO Convention. (2003). Convention Concerning on the Protection of the World Cultural and Natural Heritage-Article 1 for Definition.
2 Yoon, Seol-Min, Song, Hak-Jun, Baek, Joo-A, and Kim, Heung-Ryel. (2010) A Study for Recognition about Cultural Heritage of Visitors in Bukaksan's Seoul Fortress: Focused on Modified New Environmental Paradigm(NEP) Scale. Journal of Tourism & Leisure Research. 22(1): 133-150.
3 Yi, Young-Kyoung.(2008). Economic Valuation of Cultural Heritage Resource -In Case of Bulguksa,Seoggulam. Journal of the Korean Institute of Traditional Landscape Architecture. 26(1): 35-43.
4 Dewar, K., du Cros, H. and Li, W.(2012). The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao, Journal of Heritage Tourism. 7(4): 323-339.   DOI
5 King, L. M. and Halpenny, E. A.(2014) Communicating the World Heritage brand: visitor awareness of UNESCO's World Heritage symbol and the implications for sites, stakeholders and sustainable management, Journal of Sustainable Tourism. 22(5): 768-786.   DOI
6 UNESCO Convention.(2003). Convention Concerning on the Protection of the World Cultural and Natural Heritage-Article 1 for Definition. 32nd session meeting.
7 www.unesco.co.kr
8 Shackley, M.(1998) Introduction: World cultural heritage sites. Visitor management: Case studies from world heritage sites, Oxford: Betterworth-Heinemann. 1-9.
9 UNESCO Convention(2003). Convention for the Safeguarding of Intangible Cultural Heritage.
10 http://www.fao.org/giahs/giahs/features-and-criteria/en
11 Baek, S. S. Moon, Y. S. and Jung, K. H.(2016). A Study on the Valuation Standards for the Korea Agricultural Heritage. Journal of the Korean Institute of Traditional Landscape Architecture. 34(4): 110-118.   DOI
12 Drost, A.(1996) Developing sustainable tourism for world heritage sites. Annals of tourism research. 23(2): 479-484.   DOI
13 Kotler, P. and Gertner, D.(2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Journal of brand management. 9(4): 249-261.   DOI
14 Choi, J. U. Kim, D. Y. Yoon, S. D. and Kwak, M. J.(2016). Perspectives on the Landscape Characteristics and Management Scheme of Sacred Dangsan Forest in Singi-ri, Namwon-si as an Agricultural Heritage. Journal of the Korean Institute of Traditional Landscape Architecture. 34(3): 115-123.   DOI
15 Baek, S. S. Moon, Y. S. and Jung, K. H.(2016). A Study on the Valuation Standards for the Korea Agricultural Heritage. Journal of the Korean Institute of Traditional Landscape Architecture. 34(4): 110-118.   DOI
16 Jeju Special Self-Governing Provincial Ordinance on Management of UNESCO designated Heritages (2016).
17 Baek, S. S.(2017). A Proposal for Conservation and Management Policy on Korea's Important Agricultural Heritage. Journal of the Korean Institute of Traditional Landscape Architecture. 35(2): 98-107.   DOI
18 Ryan, J. and Silvanto, S. (2009). The World Heritage List: The making and management of a brand. Place Branding and Public Diplomacy. 5(4): 290-300.   DOI
19 Kim, Nam-jo.(2001). The Different Perceptions, Attitudes, and Expected Behaviors on the Tourist Destination Between Hosts and Guests. Jounal of Tourism Sciences 25(3): 43-62.
20 Keller, K. L.(1993) Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
21 Dewar, K., du Cros, H. and Li, W.(2012). The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao, Journal of Heritage Tourism. 7(4): 323-339.   DOI
22 Poria, Y., Reichel, A. and Cohen, R.(2010). World Heritage Site-is it an effective brand name? A case study of a religious Heritage Site. Journal of Travel Research 50(5): 482-495.   DOI
23 Terill G.(2009) Australia ICOMOS from World Heritage Committee Representatives. Unpublished report, Canberra.
24 King, L. M. and Halpenny, E. A.(2014) Communicating the World Heritage brand: visitor awareness of UNESCO's World Heritage symbol and the implications for sites, stakeholders and sustainable management, Journal of Sustainable Tourism. 22(5): 768-786.   DOI
25 Hergesell, A.(2006). Influence of the World Heritage certification on destination choice(Master's thesis). Bournemouth University, Bournemouth, Germany.
26 Dewar, K., du Cros, H. and Li, W.(2012). The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao, Journal of Heritage Tourism. 7(4): 323-339.   DOI
27 Hall, C. M. and Piggin, R.(2003) World Heritage sites: managing the brand. Managing visitor attraction. New directions. 203-219.