Journal of the Korean Institute of Traditional Landscape Architecture (한국전통조경학회지)

Korean Institute of Traditional Landscape Architecture (한국전통조경학회)
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A Comparative Study on Residents' and Visitors' Perceptions on Six Heritages in Jeju Designated by UNESCO and UNFAO

제주도 UNESCO 및 UNFAO 세계유산에 대한 인식 비교 - 지역주민과 관광객을 중심으로 -

  • You, Won-Hee (Dept. of Tourism Management, Graduate School, Jeju National University) ;
  • Seo, Se-Jin (Tourism Policy Division, Jeju Special Self-Governing Province) ;
  • Choi, Byung-Kil (Dept. of Tourism Management, Jeju National University)
  • 유원희 (제주대학교 대학원 관광경영학과) ;
  • 서세진 (제주특별자치도 관광정책과) ;
  • 최병길 (제주대학교 관광경영학과)
  • Received : 2017.10.31
  • Accepted : 2017.12.13
  • Published : 2017.12.31
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Abstract

It has been 15 years since Jeju Island first was designated as one of UNESCO Biosphere Reserve areas. Jeju currently holds 5 UNESCO designations and the UNFAO Globally Important Agricultural Heritage (GIAHS). The 5 UNESCO global heritages that Jeju honors are the World Natural Heritage, Biosphere Reserve, Global Geoparks Network, Chilmeoridanggut Intangible Cultural Heritage (ICH) and JejuHaenyeo ICH. The UNFAO GIAHS that Jeju honors is Jeju Batdam Agricultural Heritage System. Those global titles are highly valued and recognized for environmental preservation and those global designations have attracted more visitors to the island. It is essential to see if Jeju global level heritages are recognized as they deserve attentions from home and abroad yet no holistic analysis on those 6 global level designations as a whole has been progressed to see the perception level among residents and visitors. The study aims to see the perception level of Jeju global Heritages, impact of global recognitions and the channels of the perception level. UNESCO World Natural Heritage and Haenyeo ICH have showed the highest perception level due to designation process and the amount of promotion by the managing division of Jeju municipality. The routine survey as per the result of the study regarding the perception level of those global designations could benefit Jeju tourism direction and help to preserve the island and culture.

제주는 2002년 유네스코 생물권보존지역 지정을 시점으로 15년간 총 5개의 유네스코 등재와 하나의 UNFAO 세계농업유산(GIAHS)에 등재되었다. 제주가 보유한 5가지 유네스코 타이틀은 생물권보존지역(2002), 세계자연유산(2007년), 칠머리당굿 무형문화유산(2009년), 세계지질공원(2010년), 해녀무형문화유산(2016년) 이며, UNFAO의 등재는 세계농업유산 제주밭담(2014년)이다. 이런 세계적 수준의 등재는 고도의 인식과 환경 보호의 가치를 상징하며 더불어 제주방문 관광객을 증가시키고 있다. 그러나, 지금까지 이러한 세계적 유산의 중요성에 비해 제주도민과 방문객 대상의 인식 측정 연구는 매우 부족한 것이 사실이다. 이에 본 연구는 제주도민과 관광객을 대상으로 제주의 세계적인 유산에 대한 인식과 인식 경로, 그리고 로고의 인식 여부와 세계적인 유산 등재에 따른 영향인식에 대해 설문조사를 실시하였다. 그 결과, 유네스코 세계자연유산과 가장 최근에 등재된 해녀 무형문화유산에 대한 제주도민과 관광객의 인식 수준이 가장 높았으며 밭담과 제주 칠머리당 영등굿에 대한 인식 수준은 상대적으로 낮은 것으로 나타났다. 세계유산 로고에 대한 인식 여부에서는 유네스코 로고에 대한 노출이 가장 높은 것으로 나타났다. 이러한 결과를 바탕으로 제주가 보유하고 있는 세계적 자연과 유산의 지속적 보호와 더불어 올바른 홍보 방안의 모색이 필요하다.

Keywords

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