• Title/Summary/Keyword: Visitor Satisfaction

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Important-Satisfaction Analysis as a Management Strategy of Suncheon Bay Ecological Park (순천만 자연생태공원 관리를 위한 중요도.만족도 분석)

  • Lee, Dong-Kun;Kim, Bo-Mi
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.6
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    • pp.39-47
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    • 2010
  • The coastal area is the place where two conflicting values provide opportunities for recreation, tourism and conservation of the natural environment. Most of these coastal areas have been disregarded in terms of tourism because of the high value placed on natural resources. Management strategy has usually been first on the priority list of natural. resources. However, due to the significant number of visitors, the Important-Satisfaction Analysis(ISA) was applied as a mean of complement since the 1970s. This study analyzed the difference between visitor satisfaction and the importance of the main management strategy targeting visitors to Sun-cheon Bay Ecological Park on weekdays and weekends. Results show that Sun-cheon Bay Ecological Park and the city government have paid a lot of attention and invested a lot of money, but efficiency of publicity didn't come up to their afford. Therefore, we should prepare information facilities, public education facilities and human power. Also needed are visitors' temporal-spacial control to set specific programs and a guide for information education control. It means visitors' company forms change depends on weekday and weekend. In addition, a breeding space for birds should be built for observation, education and exhibition to help meet visitor expectations. Visitors' positive satisfaction might be provided in establishing strategy as a very important measure in limited area. In conclusion, this study might be provided as preliminary data when the management strategy and related guidelines are established through the management priority of coastal regions where importance and satisfaction conflict.

Influence of the Natural Forest Service Quality on User's Satisfaction and Demand for Revisit - By Focusing on Five Natural Forest in Kyung-buk Province - (자연휴양림의 서비스 품질이 이용자 만족도 및 재방문 의도에 미치는 영향 분석 - 경북지역 5개 자연휴양림을 중심으로 -)

  • Lee, Jong-Jin;Lee, Hyun-Taek;Cho, Hyun-Ju
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.2
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    • pp.64-73
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    • 2012
  • The purpose of this research is to practically figure out the relationship between Natural Forest service quality on user's satisfaction and demand to revisit. The results are as follows: First, the agent service quality, facility, accessibility, and cost as factors of the Natural Forest service quality. These are all influenced positively for visitor's satisfaction by priority of agent service> accessibility> facility> cost. Second, the agent service quality, facility, accessibility are all influenced positively on visitor's demand on revisit by priority of agent service> accessibility> facility. But the cost doesn't make an influence on revisiting. Third, the visitor's satisfaction made it as an influence on revisiting demand positively. These are the results for the research m service quality, user's satisfaction, facility, accessibility, and cost of the 5 Natural Forest over the Kyung-buk Province. We finally figured out the agent service quality is the most important factor to improve the quality of Natural Forest facility. We are sure about the improvement of the agent service quality which will make it successful.

A Study on the Visitor's Satisfaction Decisive Factors of the Local Festival : In Case of Simchung Festival in Goksung County (지역축제 방문객의 만족도 결정요인에 관한 연구 -곡성심청축제를 중심으로-)

  • Lee, Jeong-Rock;Ahn, Zong-Hyun
    • Journal of the Korean association of regional geographers
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    • v.10 no.3
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    • pp.642-653
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    • 2004
  • The purpose of this study is to measure the factor of determination on satisfaction level of the Goksung Simchung Festival. Goksung Simchung Festival has been held since 2000, and Goksung Simchung Festival 2004, which is the fifth, is holding soon. Simchung Festival has unique aspect that it is organised various experience programs and items which stress the importance of "environment" in Seomjin river and Simchung's "Hyo (filial piety)". A study is analysed through research that is consisted of satisfaction factors' items of 17 local festival visitor to study factors of determination of local festival visitor's satisfaction level. This research data is analysed statistical techniques, which are multivariate regression analysis, factor analysis, and reliability analysis, and extracted 4 factors, which are souvenir and food, content of the festival, convenient facilities, and publicity work. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. Therefore, most of the tourists need to becoming cleared lo be satisfied due to its values of culture recognition through various contents of the festival. fun factors, and experience programs, So the manager and the director should have continual attention to satisfaction factors of local festival.

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Developing Monitoring System for the Recreational Forests in Korea (자연휴양림 모니터링 시스템 구축에 관한 연구)

  • Lee Ju-Hee;Lee Deog-Sun;Han Sang-Yoel;Sim Kyu-Won;Woo Kyoung-Duk
    • Journal of Environmental Science International
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    • v.14 no.10
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    • pp.929-935
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    • 2005
  • The Monitoring System developed in this study was designed to help manage the recreational forests by gathering data on visitors' profiles and their opinions about recreational use and related facilities, This data could identify for changing situations in forest recreation demand as well as providing information on planning the management and use of the forest areas in advance. The standardized questionnaire had contained visitor profiles, activities, distribution of use by area, distribution us by time, duration of the visit, expenditure of visitors and information on visitor satisfaction and motivation. Also, the questionnaire had included the evaluations visitors' perception of facilities in order to identify the importance and performance of the various facilities, such as recreational and educational facilities, accomodations, directional signs as well as infrastructure. The monitoring system was developed in the object-oriented programming (OOP) environment. Microsoft Visual Basic 6,0 for the program language, Microsoft Access, and Excel program were used to develop the system. The monitoring system was composed of data input, database, and data analysis system, Once data were put into data input system, it automatically transferred to database, and it eventually produced the results of statistical analysis with one step procedure. This study was integrated with facilities and visitor monitoring system to identify the visitor impact at the recreational forests. In addition, this monitoring system would provide necessary and useful background information for management on recreational use of natural resources in a practical manner.

Visitor Adjustment and Coping Behavior for Use Level in a Recreational Setting - A Case Study of Bukhansan National park - (휴양환경 이용수준에 대한 방문객의 적응 및 대응행동 - 북한산 국립공원 소귀천 탐방로를 대상으로 -)

  • 허학영;안동만
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.38-46
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    • 2003
  • Perceived crowding is known as a necessary method to evaluate social carrying capacity in recreational settings. But according to the results of previous research, perceived crowding, use density, and satisfaction have shown weak and indirect correlations. The theory of visitors’ adjustment is one of several possible explanations for this poor relation. But the validity of the visitors’ adjustment theory has not been not inspected clearly. Therefore, the purposes of this study are to understand visitors’ adjustment theory and to examine visitors’ adjustment to the overuse of recreational settings. Study hypotheses were formulated through literature review and related to visitors’ adjustment in recreation density. Pour hypotheses were established and inspected with the case study, i.e., Rationalization : Visitors’ satisfaction isn't related to use density in recreation setting, 2) Product-shift : Preference norm is related to current use density, 3) Self-selection : Visitors’ satisfaction for the use level is generally high, and 4) Displacement : Norm interference is related to willingness to revisit. The case study was conducted during May and June,2001. According to the results of this survey, visitors adjust to overuse of recreation setting through rationalization and product shift (hypotheses l/2 acceptance). Current use density isn't related to visitors’ satisfaction and willingness to revisit (see table 3). And visitors’ preference norm is modified by situation (see table 4). Visitors’ satisfaction and willingness to revisit don't show a high correlation but moderately high (see table 5, hypothesis 3 acceptance). Differences between visitors’ preference norm and current use density is norm interference. Norm interference isn't related to willingness to revisit (see table 7). Therefore, the norm interference concept is not a useful method to explain visitors’ adjustment to the degree of overuse in a recreational setting (hypothesis 4 rejection). As for future directions, the following are proposed: 1) correctly understanding and reestablishing the visitor norm and norm interference concept, 2) introducing a composite research method to monitor visitors’ behavior and survey visitors’ attitudes and coping responses. These efforts would be helpful in the Planning and management of recreational settings to improve the quality of visitors’ experiences.

A Study on Visitor’s Expectations, Perception and Satisfaction When Dining in a Farm Styled Restaurant (농가맛집 운영유형별 방문객의 기대 및 인식, 만족도 조사)

  • Lee, Jin-Young;Choe, Jeong-Sook;Park, Young-Hee;Kim, Eun-Mi
    • The Korean Journal of Community Living Science
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    • v.22 no.4
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    • pp.689-704
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    • 2011
  • Farm themed restaurants is an initiation by the Rural Development Administration (RDA) in order to perpetuate and develop Korean traditional food-culture. This food business model contributes to the increase of local food consumption and non-farm income for rural communities. Thus, the purpose of this study was to investigate the visitor's expectations, perception and satisfaction on the farm restaurant management type in order to assist activation of farm restaurants. Farm restaurants were categorized into two types; restaurant style and experience style. The majority of subjects(67.9%) were experiencing their first time to dine at farm restaurants. Regardless of farm restaurant style, the subjects perceived that farm restaurants use high quality food ingredients. The degree of subjects expectations prior to visiting a farm restaurant was estimated by 7 Likert scales. The results show that most subjects had high expectations for using good-quality food ingredients such as ‘fresh food (restaurant style 6.25, dietary education style 6.02)’ and ‘environment-friendly food (restaurant style 6.07, dietary education style 5.91)’. Overall satisfaction of the farm restaurants was also high. The satisfaction of food scored 4.1 and the satisfaction of experience program scored 3.8.

A Study on Visitor Satisfaction for Bukhansan Dulegil (북한산 둘레길 이용객 만족도에 관한 연구)

  • Cho, Woo-Hyun;Yun, Hui-Jae;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.4
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    • pp.60-73
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    • 2011
  • Since Jeju Ollegil opened in September 2007 and attracted the sensation of popularity throughout the country, the interest in 'Walking Trails' has increased, and the central ministries and the local governments composite and assign various 'Walking Trails'. Walking trails are not tours on which people go to see one spot and move to another spot by vehicle, but a long linear journey that leads people to see, to feel and to experience a region's landscape and culture while walking on the trail. 'Walking Trails' are efficient routes to discover and to use a former way and to link the various ecological regions' histories and cultural resources, so it is most important to select a route. Although the routes were selected by considering the various planning factors and giving each route a specified theme, some problems like the inconvenience of visitors caused by lack of facilities have occurred. After designation and construction of the trails, they were not properly evaluated by visitors. Therefore, it is the purpose of this study to suggest a better way to construct the trails by surveying visitor satisfaction and by analyzing the impact of planning a route on visitor satisfaction at Bukhansan Dulegil which was completed. For this study, with a questionnaire based on the literature review to identify the important planning factors for selecting a route, a survey was conducted on visitor satisfaction for each section and their intention to revisit and to recommend that trail. Based on the characteristics of each section that was identified in the field research, the trails were classified into five types and satisfaction of each type and each type was analyzed. In addition, analyzing the impact of planning factors on satisfaction, the impact of satisfaction on revisiting and recommending and visitors' perception of the theme, further improvement for better construction of the trail was presented. Satisfaction of sectors with strong natural elements was higher; 'walking comfort' was the highest planning factor affecting satisfaction. In addition, satisfaction was surveyed to have high influence on revisiting and recommending.

An Analysis of Visitor's Satisfaction and Preference Factors in Private Arboretum - The Case of Gyeonggi-do -

  • Chang, Yong-Soon;Lee, Shin-Yeong;Hong, Kwang-Pyo;You, Ju-Han
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.5_2
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    • pp.144-150
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    • 2010
  • This paper researches, by looking into visitors of the Garden of Morning Calm, Pyunggang Botanical Garden, Jangheung Natural Arboretum and the Garden of Wild Flower, how they use these arboretums and what are the facilities they like most to provide directions in formation and planning of domestic private arboretums. The followings are executive summery of this research. It was researched that most of the them visited arboretums for emotional life (42.93%). They answered that the major reason that they go to arboretums is rest and service functions (42.97%). Such number suggest arboretums that they should provide, along with their original purpose of biological preservation, practical purposes, including rest and service functions. When asked facilities they preferred most, most visitors answered that they are most satisfied with facilities like restaurants and cafeterias. Information desk, management office, forest museum, wild life zoo, green house, exhibition room, rest area, pond and fountains influenced the visitor satisfaction level as well. Regarding to facility references, visitors most preferred information desk, management office, restaurant and cafeteria.

Visitors' Attitudes to National Park Use and Managerial Attributes in Woraksan National Park (월악산국립공원의 이용 및 관리속성에 대한 탐방객 태도)

  • Yoo Ki-Joon;Kim Dong-Pil
    • Korean Journal of Environment and Ecology
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    • v.19 no.2
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    • pp.144-149
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    • 2005
  • The purpose of this study was to provide basic visitor information for developing effective park management strategies. To accomplish the purpose of this study, a questionnaire survey was carried out in major entry points in Woulaksan National Park. As for the results, socioeconomic characteristics of the visitors parks were similar to the findings of previous studies of national park visitors. Visitors' overall attitudes to national park use were preservation-oriented and significance levels of 18 management- related attributes were perceived as from normal to not serious. Visitors' recreation satisfaction levels with the area was relatively high.

Examining Visitation to the Gyeryongsan National Park

  • Sim, Kyu-Won;Choe, Yun-Seon;Kim, Tae-Geun
    • Journal of Forest and Environmental Science
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    • v.34 no.3
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    • pp.242-245
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    • 2018
  • Understanding visit motivation to parks is important when attempting to improve visitor satisfaction and their intentions to revisit and recommend. The objective of this study is to not only examine the impact of visitors' motivations on their satisfaction, but also study the effect of their satisfaction on their behavioral intentions. This objective will be fulfilled using regression models populated with data from the Gyeryongsan National Park (GNP). Onsite surveys were collected during April and May 2017 at the Donghaksa, Gapsa, Cheonjeong, Sinwonsa, Sangsin, and Sutonggol information centers of the GNP (N=224). The results of this study indicate that the visitors' motivations influenced their visit satisfaction, which, in turn, impacted their behavioral intentions. The study's findings will help park managers and policy-makers establish effective park management strategies and enhance visitors' experiences.