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http://dx.doi.org/10.7747/JFES.2018.34.3.242

Examining Visitation to the Gyeryongsan National Park  

Sim, Kyu-Won (Korea National Park Research Institute)
Choe, Yun-Seon (College of Hotel and Tourism Management, Kyung Hee University)
Kim, Tae-Geun (Korea National Park Research Institute)
Publication Information
Journal of Forest and Environmental Science / v.34, no.3, 2018 , pp. 242-245 More about this Journal
Abstract
Understanding visit motivation to parks is important when attempting to improve visitor satisfaction and their intentions to revisit and recommend. The objective of this study is to not only examine the impact of visitors' motivations on their satisfaction, but also study the effect of their satisfaction on their behavioral intentions. This objective will be fulfilled using regression models populated with data from the Gyeryongsan National Park (GNP). Onsite surveys were collected during April and May 2017 at the Donghaksa, Gapsa, Cheonjeong, Sinwonsa, Sangsin, and Sutonggol information centers of the GNP (N=224). The results of this study indicate that the visitors' motivations influenced their visit satisfaction, which, in turn, impacted their behavioral intentions. The study's findings will help park managers and policy-makers establish effective park management strategies and enhance visitors' experiences.
Keywords
motivation; satisfaction; behavioral intentions; Gyeryongsan National Park;
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