• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.201-202
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• 2019

본 연구는 지역축제에 있어 축제참가자에 대해 긍정적인 영향을 주는 요인이 무엇인지를 알아보고자 한다. 지역축제의 경우 경제적, 환경적, 사회 문화적 영향을 받는다는 기존 연구들의 결과를 바탕으로 본 연구에서도 이러한 요인들을 반영하여 지역축제에서 필요한 서비스품질은 무엇인지를 알아보고자 한다. 본 연구는 이러한 결과들의 도출을 우리나라의 지자체에서 시행하고자 하는 지역축제에서 필요로 하는 전략의 방향을 정하는데 도움을 주고 수도권에 비교하여 낙후된 지방의 문화생활 발전에 기여하고자 한다.

• Korea Trade Review
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• v.44 no.1
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• pp.57-73
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• 2019

The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.11a
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• pp.745-747
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• 2007

무선 주파수를 사용하여 객체를 자동으로 식별하는 전자 태그 기술인 RFID는 최근에 다양한 분야에서 각광을 받고 있다. 논문에서는 RFID의 식별자 기능과 CDMA 기술을 이용한 부재중 방문객 관리 시스템을 개발한다. 시스템은 RFID에 기반하여 부재중 방문객을 식별하고, CDMA를 이용하여 방문객과 피방문객간에 SMS 메시지를 통해서 간접적으로 서로 통신할 수 있게 한다. 시스템은 특징은 방문객과 피방문객이 개인 정보를 노출시키지 않고서 간접적으로 대화를 가능하게 한다는 점이다. 논문에서는 시스템을 설계, 구현하고, 그 실행 예를 보인다.

• Journal of Korean Society of Forest Science
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• v.83 no.3
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• pp.344-356
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• 1994

The amount and frequency of past experience in forest recreation have been considered as one component of an overall specialization. Past research has shown that more specialized recreationists have differing motives, attitudes, satisfaction levels, environment preferences, and management preferences. The overall purpose in this study was to investigate the effect of specialization on users' attitudes toward environment and park management. 320 Wolaksan visitors were surveyed in the summer of 1993 to collect the data. Specialization, as measured by past experience, frequencies of visitation to any forest recreation areas per year, visitor days per year, and number of visits to Wolaksan, was tested the relationship to the users' levels of environment attitudes and park management perception. Among the specialization variables, past experience was highly correlated with the levels of attitudes toward environment. Experienced recreationists preferred natural environments to settings associated with social activities. Most of respondents perceived the importance of the attributes related to park management. However, they gave low performance scores to the attributes.

• Journal of Forest and Environmental Science
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• v.27 no.3
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• pp.205-210
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• 2011

This study aims to assess MEE(management effectiveness evaluations) on PAs(protected areas) for forest genetic resources which play an important role in biodiversity conservation, and then to suggest better ways to manage PAs for forest genetic resources. This study applies same indicators of the MEE on PAs as the ones described in the prior study(Ryu et al. 2011). The indicators applied are composed of five elements, thirty-two indicators which all would be grouped into one element by each traits. Overall indicators belonging to the element of output and outcome are comparatively low. Especially the ones related to the change of biodiversity, degree of ecosystem health, variation of civil complaint and visitor satisfaction are ranked mostly low. The element of input shows the low rank on the number of staff and budget. The score of indicators related to the identification of the threats of PAs and local communities' supports turn out to be low in the element of Context. The element of process, however, has scored low on Staff management, Education/Awareness programs and Governance, while the law enforcement, management regulation and capacity to prevent forest disasters have made relatively high score. Meanwhile, all indicators in the element of planning have scored relatively high as compared to the indicators belonged to other elements. This study suggests to strengthen a few constructive proposals, such as facilitating efficient management framework for PAs, developing local community cooperation program, establishing survey, research and monitoring system, and registering PAs to the WDPA(World Database on Protected Areas) according to the IUCN categories.

• Journal of Environmental Science International
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• v.18 no.5
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• pp.551-559
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• 2009

This study aims to find out negative factors against public safety in urban parks. Longitudinal data between 1994 and 2008 were analyzed to suggest management implication for high quality security and safety in urban park. Results are summarized as follows. Firstly, investigation of visitor to the park at night reveals that visitors who were elderly, walking out, and family group increased, and that most visitors took a stroll for one hour around 8:00pm. Olympic park (e.g. leisure facility 66.7%), Hyo-won park (e.g. vacant lot 23.8%), Jang-an park (e.g. near hedge 30.1%), and Mae-tan park (e.g. leisure facility 20.8%) were revealed as latent places of serious criminals. Secondly, both in 1994 and in 2008, principal factors of public safety were summarized as fear for violence(X1) and fear for closed space(X3). These factors took 3.22 followed by 3.07 respectively in the overall mean of public safety of parks. Thirdly, overall mean of public safety takes 2.22 in 1994 and 2.96 in 2008, which shows uncertainty of effective management of facilities with a viewpoint of visitors. All parks shows negative trend in public safety, in short.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.10 no.5
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• pp.10-19
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• 2007

The objectives of this study are to suggest the future development direction and improvement plan by analyzing the status of operation and satisfaction degree of cheonggyecheon ecological interpretation program. For the purpose, this study used the questionnaire about the satisfaction degree of program which were divided into two groups, adults and children and analyzed the result of program operation from 4th of April to 31 th of October in 2006. The result are as follows; 1. The total degree of satisfaction of adult is more higher than the children's. 2. The result of regression analysis shows the ecological interpretator variable turns out the most influential factor of satisfaction degree of program. 3. The most of visitor prefer the program which can experience diverse sense on the flora and fauna in cheonggyecheon. Therefore, it is needed to develop the program which can take children's fancy and experience diverse sense on the fauna and flora as well as improve the level of ecological interpretation.

• Health Policy and Management
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• v.15 no.2
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• pp.37-52
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• 2005

This study was performed to explore multidimensional customer royalties and relating factors. 900 households, $1\%$ sample were randomly selected from K city located in Kangwon province. Interview survey was performed with structured Questionnaire for the entire people, 923 persons who experienced medical service utilization during one year before survey on time, september, 2004. In comparison of customer royalties by sociodemographic characteristics, the older group showed the higher level of cognitive and attitudinal royalties significantly. Education and income level also, showed negative relationship with cognitive, attitudinal and behavioral loyalties significantly. The more being a female and a visitor at oriental medicine clinic, the higher level of attitudinal loyalties. Customer satisfaction was a critical explaining variable for cognitive, attitudinal and behavioral loyalties. In multiple regression analysis, some sociodemographic characteristics showed significant relation with customer loyalties and customer satisfaction was the strongest relating variable to customer loyalties. In conclusion, multidimensional approach for customer loyalty is useful for understanding customer behaviors comprehensively. Future studies should focus on developing the more specific and valid measurement tools for customer loyalty in medical service.