• Title/Summary/Keyword: Viewing Rate

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Physiological and Psychological Effects of Viewing and Walking in Forest and Urban Area (산림과 도심에서의 조망 및 보행활동이 인체의 생리·심리에 미치는 효과)

  • Ji, Gyeong-Bae;Kim, Kyeong-Nam;Han, Gab-Soo
    • Journal of Environmental Science International
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    • v.21 no.5
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    • pp.605-611
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    • 2012
  • The purpose of this study is to analyze psychological and physiological effects accordance with viewing and walking in the forest and urban area. In the result of measurement of physiological reactions in nervous system, viewing of the forest had a calming effect on the nervous system by reducing blood pressure and heart rate. The other hand, viewing and walking in the urban area compared to the forest area raised stress by increasing blood pressure and heart rate. In addition, viewing in forest area was effective in stress relief by noticeable reduction of the amylase concentration. In contrast, walking in the urban area was also confirmed an increase of stress by increasing the concentration of the amylase. A viewing and walking in forest area was effective in alleviating depressed on anxiety, anger, fatigue and confusion.

Effect of TV Watching Activeness on Class-Oriented Drama Viewing Rate: Focusing on Residential Characteristics (TV 시청의 적극성이 상류 계층 묘사 드라마 시청률에 미치는 영향: 거주지역의 특성을 중심으로)

  • Park, Mee-Hyun;Shin, Hyung-Deok;Park, JooYeon
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.941-948
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    • 2021
  • This study investigated the differences between active and inactive TV watching groups, in terms of residential characteristics, of class-oriented drama viewing rate. We compared Flow and Social Comparison Theories to explain the relationship between class-oriented contents in the drama and viewing rate. We collected 110,000 TV viewers data of 4 class-oriented and the other 4 dramas, aired between Feb. 2016 and March 2019, through D-Live local cable service provider. Controlling gender ratio and income level which may affect viewing rate, we found that class-oriented content significantly and positively affects viewing rate in active watching group while the same content significantly and negatively affects viewing rate in inactive watching group. These results imply that Flow and Social Comparison Theories may apply in opposite directions in different watching groups.

A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time (20세 이상 성인의 먹방 시청 시간에 따른 식행동 비교 연구)

  • Nam, Ha-Yan;Jung, Bok-Mi
    • Korean Journal of Community Nutrition
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    • v.26 no.2
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    • pp.93-102
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    • 2021
  • Objectives: This study was conducted to investigate the relationship between watching mukbang (eating broadcasts) and dietary and health behavior in adults who watch mukbang. Methods: The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing mukbang, delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to mukbang viewing time. Results: The body weight of viewers was significantly higher when mukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high mukbang viewing time per week, the frequency of food delivery and night eating was high. When mukbang viewing time was high, the viewer's interest in health was low and the frequency of exercising too was low. Conclusions: Viewers with high mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.

The Relationship between Program Talk of the Town, Program Attention and Active Viewing among Ground Wave Channel, TV Channels of Comprehensive Programming, Cable TV (지상파와 종편·케이블 채널 간 프로그램의 화제성·프로그램 주목도와 능동적 시청의 관계 연구)

  • Hong, Ju-Hyun
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.222-235
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    • 2018
  • This study explores the factor which effects user's viewing on online in the situation of increasing viewing via OTT. After analyzing how the amount of news coverage and viewing rate affects user's active viewing, higher the number of views, In case of groundwave programs, if number of news coverage is high, hits of view and the number of comments is also high. While viewing rate, the number of views, the number of comments are independent of each other. In case of TV channels of comprehensive programming and cable TV, there is a interaction effect of viewing rate and the amount of news coverage. This study highlights the importance of the amount of news coverage when viewers is watching video on web.

A Study on the Characteristics of Viewing Behaviors by the Composition Type Exhibition Scenarios - Focused on Natural Science Museums - (전시시나리오구조 유형별 관람행동특성에 관한 연구 - 자연과학계박물관을 중심으로 -)

  • Lim Che-Zinn;Hong Su-Mi;Kim Min-Ah
    • Korean Institute of Interior Design Journal
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    • v.15 no.4 s.57
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    • pp.106-114
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    • 2006
  • The purposes of natural science museums are to educate the general public on the principles and application of science, and help them understand various aspects of science technology. Data should be analyzed by considering these educational aspects of exhibition, and the methods of presenting exhibits should be decided. Accordingly, the composition of exhibition contents with various exhibition elements has an important role at natural science museums. The relation and structure of exhibition themes are significant factors in helping visitors understand the principles of science and a system of viewing circulation can be used as an important tool for understanding the flow of exhibition. In other words, at the planning stage for the composition of exhibition contents, the relation of exhibition themes as well as the circulation patterns of viewers can induce active viewing behaviors. Therefore, centering on the patterns of viewing circulation as well as on the connectivity of exhibition themes at natural science museums, the purposes of this research are: 1) to conceptualize the composition of exhibition contents; and 2) to find elements that can induce active viewing behaviors by analyzing visitors' viewing behaviors. This research was establishing an analytical indicator of contact for viewing behaviors observed from the composition of exhibition scenarios, the active viewing patterns of engagement, first contact, and repeated contact were analyzed. First, a composition pattern with a high participation rate, in contact with exhibits, was found to induce an overall-viewing circulation and have a big ring of the composition of exhibition themes. Second, by inducing a partial-viewing circulation pattern, a high rate of first contacts was observed from a ring pattern of theme connection. Even for the structure with theme connection with depth, a high frequency of contacts with various exhibits was found when exhibition themes have a ring pattern. Third, the repeated contacts were mostly found in the form of scenarios, which has a successive structure of ring and cross patterns.

A Longitudinal Time Series Study on the Viewing Behavior of Digital Media VOD Service Focused on Terrestrial VOD of IPTV for 5 years (디지털미디어 VOD 서비스 시청행태의 종단 시계열추세 연구 - 5년간 지상파VOD의 실적을 중심으로)

  • Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.8 no.9
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    • pp.277-283
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    • 2017
  • This paper deals with a longitudinal time series study on the viewing behavior of digital media service. After holdback of terrestrial broadcasting VOD service was extended in 2013, viewers' terrestrial broadcasting VOD viewing went down sharply. Researcher assumed that there was driven by watching alternative products such as movies, kids, etc. as the cause of the decline of the terrestrial broadcasting VOD viewing. In addition, researcher assumed that the decline of terrestrial broadcasting VOD viewing had an influence on the viewing rate of the terrestrial real-time broadcasting, and confirmed the cause of the decreasing of the terrestrial real-time broadcasting viewing rate. In order for terrestrial broadcasters to retrieve real-time broadcasting and VOD viewing, it is necessary to shorten the VOD holdback and reacquire viewers away from terrestrial broadcasting.

Eye Movement-based Visual Discomfort Analysis from Watching Stereoscopic 3D Contents Regarding Brightness and Viewing Distance (눈 움직임을 이용한 밝기와 시청거리에 따른 3D 콘텐츠 피로도 분석)

  • Kim, Yong-Woo;Kang, Hang-Bong
    • Journal of Korea Multimedia Society
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    • v.19 no.9
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    • pp.1723-1737
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    • 2016
  • When watching 3D contents, people often experience various visual discomforts like tiredness, dryness, headaches, and dizziness. Previous researches on visual discomfort analyzed and concluded vergence-accommodation conflict, viewing distance, and brightness changes to be the causes of visual discomfort. Yet it is necessary to systematically analyze the visual discomfort due to the changes in object, background brightness and viewing distance. In this paper, we produce four videos that have four different background brightness and two different viewing distances to solve analyze the visual discomfort from watching 3D contents. We measure and analyze eye-blink and saccadic movement, saccadic latency, Nearest Point of Convergence (NPC), and participant survey for amore accurate result compared to previous researches. Our results show that the eye-blink rate and saccadic latency increase when the background is bright and viewing distance is close while the saccadic movement decreases in the same environment. However, NPC only changes when the background brightness changes. We confirm that the bright background and near viewing distance create greater visual discomfort and decrease depth perception abilities.

A Study on Character Storytelling for Children's TV Animation Based on Viewing Rate (시청률에 기반한 유아용 TV 애니메이션 캐릭터 스토리텔링 분석)

  • Kim, Seol-Ri;Kim, Nam-Hoon
    • Journal of Digital Contents Society
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    • v.18 no.1
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    • pp.79-85
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    • 2017
  • Since Korea started producing original animations targeting children, market of character for children has been led by TV animation with continuous broadcasting and OSMU. With a successful fondation in animation toy industry, its market is expanding to film industry, at the same time, brings positive effect for benefit of domestic animation. Therefore, this study researched viewing rate of children's TV animation and analyzed character storytelling to help foster and grow the direction of future animation characters. For the analysis, I selected 20 animations with high viewing rate and analyzed the storytelling of 95 characters based on their roles. The results of this study are as follows: in children's animation appeared various types of characters helping each other to make the viewer learn socializing. In addition, character's external setting varied depending on its role. Moreover, in the characters' internal setting, the most frequently appeared keyword was leadership, however, their personality keyword varied depending on the role.

A Study on the Viewing Rate Trends of Digital Media Service Special Reference to Terrestrial Real Time Broadcasting of IPTV (IPTV 지상파 실시간방송 채널의 시청률 추세와 영향 요인에 관한 연구)

  • Lee, Sang-Ho
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.471-477
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    • 2017
  • This paper deals with the viewing rate trends of digital media service special reference to terrestrial real time broadcasting of IPTV. In a few years, TV viewership of young people is decreasing, the audience viewing rate of the terrestrial broadcasting which is the representative of the media decreases, and the change of the broadcasting industry is progressing. Especially after the terrestrial broadcaster 's VOD holdback was extended, the viewer' s movement on the competitive channel & mobile media was rapidly progressing. Researcher assumed that the viewing rate of the terrestrial real-time broadcasting has influenced the comprehensive channel, CJ E&M subsidiary channels. As a result, researcher verified using statistical methodological time series analysis and regression analysis. Based on these results, researcher expects media players to prepare policies for viewers' satisfaction and symbiotic growth of markets.

The Variation of Visitor' Behavior in relation to the Planar Exhibition and the Three Dimensional Exhibition in Art Museum;focused on Busan Museum of Modern Art (미술관에서 평면전시와 입체전시에 따른 관람행태의 변화;부산시립미술관을 중심으로)

  • Jeong, Jae-Hoon
    • Korean Institute of Interior Design Journal
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    • v.17 no.4
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    • pp.84-91
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    • 2008
  • The objective of this study is to investigate how visitors' behavior change in relation to the pattern of exhibition in art museum. For the purpose Busan Museum of Modern Art was selected as the sample in this study. And two patterns of exhibition, namely the planar exhibition and the three dimensional exhibition, were surveyed using the tracking movement method. The data gathered from random-sampling 60 visitors in a art museum was analyzed by the correlation analysis and T-test. The results are as follows; 1) There is no meaningful difference in visitors' behavior by the exhibition pattern in terms of their viewing area, viewing time, viewing distance, viewing velocity, viewing rate. 2) In contrast, there is meaningful difference in terms of the number of stops by visitors and the time spent without movement to see the objects; visitors stopped more often and stayed longer within the three dimensional exhibition space than the planar exhibition in a art museum. In sum, visitors extrinsically show no big behavioral difference between the planar exhibition and the three dimensional exhibition, but much difference in the way they communicate with objects; they show more active behavior within the three dimensional exhibition space.