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http://dx.doi.org/10.14400/JDC.2017.15.9.471

A Study on the Viewing Rate Trends of Digital Media Service Special Reference to Terrestrial Real Time Broadcasting of IPTV  

Lee, Sang-Ho (Kyungsung University)
Publication Information
Journal of Digital Convergence / v.15, no.9, 2017 , pp. 471-477 More about this Journal
Abstract
This paper deals with the viewing rate trends of digital media service special reference to terrestrial real time broadcasting of IPTV. In a few years, TV viewership of young people is decreasing, the audience viewing rate of the terrestrial broadcasting which is the representative of the media decreases, and the change of the broadcasting industry is progressing. Especially after the terrestrial broadcaster 's VOD holdback was extended, the viewer' s movement on the competitive channel & mobile media was rapidly progressing. Researcher assumed that the viewing rate of the terrestrial real-time broadcasting has influenced the comprehensive channel, CJ E&M subsidiary channels. As a result, researcher verified using statistical methodological time series analysis and regression analysis. Based on these results, researcher expects media players to prepare policies for viewers' satisfaction and symbiotic growth of markets.
Keywords
IPTV; Digital Media; Terrestrial Broadcasting; Real Time Broadcasting; Time Series Analysis;
Citations & Related Records
Times Cited By KSCI : 12  (Citation Analysis)
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