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http://dx.doi.org/10.15207/JKCS.2017.8.9.277

A Longitudinal Time Series Study on the Viewing Behavior of Digital Media VOD Service Focused on Terrestrial VOD of IPTV for 5 years  

Lee, Sang-Ho (School of Digital Media, Kyungsung University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.9, 2017 , pp. 277-283 More about this Journal
Abstract
This paper deals with a longitudinal time series study on the viewing behavior of digital media service. After holdback of terrestrial broadcasting VOD service was extended in 2013, viewers' terrestrial broadcasting VOD viewing went down sharply. Researcher assumed that there was driven by watching alternative products such as movies, kids, etc. as the cause of the decline of the terrestrial broadcasting VOD viewing. In addition, researcher assumed that the decline of terrestrial broadcasting VOD viewing had an influence on the viewing rate of the terrestrial real-time broadcasting, and confirmed the cause of the decreasing of the terrestrial real-time broadcasting viewing rate. In order for terrestrial broadcasters to retrieve real-time broadcasting and VOD viewing, it is necessary to shorten the VOD holdback and reacquire viewers away from terrestrial broadcasting.
Keywords
IPTV; Digital Media; Terrestrial Broadcasting; VOD; Time Series Analysis;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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