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http://dx.doi.org/10.9728/dcs.2017.18.1.79

A Study on Character Storytelling for Children's TV Animation Based on Viewing Rate  

Kim, Seol-Ri (Department of U Design, Inje University)
Kim, Nam-Hoon (Department of U Design, Inje University)
Publication Information
Journal of Digital Contents Society / v.18, no.1, 2017 , pp. 79-85 More about this Journal
Abstract
Since Korea started producing original animations targeting children, market of character for children has been led by TV animation with continuous broadcasting and OSMU. With a successful fondation in animation toy industry, its market is expanding to film industry, at the same time, brings positive effect for benefit of domestic animation. Therefore, this study researched viewing rate of children's TV animation and analyzed character storytelling to help foster and grow the direction of future animation characters. For the analysis, I selected 20 animations with high viewing rate and analyzed the storytelling of 95 characters based on their roles. The results of this study are as follows: in children's animation appeared various types of characters helping each other to make the viewer learn socializing. In addition, character's external setting varied depending on its role. Moreover, in the characters' internal setting, the most frequently appeared keyword was leadership, however, their personality keyword varied depending on the role.
Keywords
TV Animation; Viewing Rate; Character Storytelling;
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