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Effects of Aesthetic Brands on the Brand Experience and Consumer Evaluation

  • LEE, Jaemin
    • 웰빙융합연구
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    • 제3권3호
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    • pp.15-19
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    • 2020
  • Consumers exposed to aesthetic brands can not only experience sensory pleasure but also lead to strong customer loyalty. Furthermore, aesthetic brands can expect to lead to the overall experience of the brand. They include the brand's sensory, emotional, behavioral and intellectual experience. Since aesthetic brands related to the sensory representation of customers, consumers exposed to aesthetic brands can expect to have a meaningful impact on the overall experience of the brand. The study will select aesthetic brands that distributed in Korea and then compare the aesthetic characteristics of each brand. It also seeks to verify the brand attractiveness, consistency, prominence and influence of brand motifs on the brand's sensual, emotional, behavioral and intellectual experience. To verify the influence between variables proposed in this study, we would like to conduct a multiple regression analysis. SAS 9.4 used to verify the hypotheses proposed in this study. Cronbach's α measure to verify reliability of each measurement item. In particular, brand attractiveness and brand motif can verify empirically to confirm that they play an important role in inducing brand experience.

Power IC용 고신뢰성 Differential Paired eFuse OTP 메모리 설계 (Design of High-Reliability Differential Paired eFuse OTP Memory for Power ICs)

  • 박영배;김려연;최인화;하판봉;김영희
    • 한국정보통신학회논문지
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    • 제17권2호
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    • pp.405-413
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    • 2013
  • 본 논문에서는 program-verify-read 모드를 갖는 고신뢰성 24bit differential paired eFuse OTP 메모리를 설계하였다. 제안된 program-verify-read 모드에서는 프로그램된 eFuse 저항의 변동을 고려하여 가변 풀-업 부하(variable pull-up load)를 갖는 센싱 마진 테스트 기능을 수행하는 동시에 프로그램 데이터와 read 데이터를 비교하여 PFb(pass fail bar) 핀으로 비교 결과를 출력한다. 그리고 모의실험 결과 program-verify-read 모드에서 24-비트 differential paired eFuse OTP와 24-비트 듀얼 포트 eFuse OTP IP의 센싱 저항은 각각 $4k{\Omega}$$50k{\Omega}$으로 differential paired eFuse OTP의 센싱 저항이 작게 나왔다.

VHDL을 이용한 Parwan CPU의 Modeling과 Design (A study on the Modeling and design of Parwan CPU using a VHDL)

  • 박두열
    • 한국컴퓨터정보학회논문지
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    • 제7권2호
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    • pp.19-33
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    • 2002
  • 본 연구에서는 Parwan CPU를 VHDL을 이용하여 Behavioral Leve에서 기술하고 Dataflow LEVEL에서 상호 연결하여 기술하였고, Test-bench 방식을 이용하여 프로세서의 동작을 확인하기 위해 시뮬레이션 하였다. 제시된 방식은 설계의 정보교환이 용이하고 동작의 표현이 정확하고 간결하였으며, 설계의 문서화가 용이하며, 구성된 프로세서의 동작을 확인하기가 용이하였다. VHD교의 Behavioral 기술은 설계자에게 설계된 시스템을 확인할 때 많은 도움을 주었으며. Dataflow 기술은 설계의 버스연결과 레지스터 구조를 확인할 때 유용하게 사용할 수 있었다.

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매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구 (Study on Relationship Between Consumption Values of Masstige and Consumer Happiness)

  • 김유경
    • 유통과학연구
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    • 제13권1호
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    • pp.105-118
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    • 2015
  • Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

한국과 중국소비자의 소셜커머스 속성의 중요도, 쇼핑가치 및 충성도 차이에 관한 연구 (A Study on Difference between Korea and China Consumers in importance of Attributes, Shopping Value and Loyalty in Social Commerce)

  • 김문정
    • 유통과학연구
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    • 제13권1호
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    • pp.47-55
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    • 2015
  • Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusion - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

VHDL을 이용한 SIC의 기술과 시뮬레이션 (A study on the Description and Simulation of a SIC using a VHDL)

  • 박두열
    • 한국컴퓨터산업학회논문지
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    • 제9권4호
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    • pp.157-170
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    • 2008
  • 본 연구에서는 메사츄세츄공과대학 마이크로전자 연구소에서 개발된 프로세서 PARWAN(PAR-1)으로 불리우는 줄여진 프로세서(a reduced processor)를 VHDL을 이용하여 Behavioral Leve에서 기술하고 Dataflow Level에서 상호 연결하여 기술하였고, VHDL로 설계된 CPU의 동작을 확인하고 시뮬레이션하기 위하여 Test-bench 방식을 이용하였다. <중략> 제시된 방식은 설계의 정보교환이 용이하고 동작의 표현이 정확하고 간결하였으며, 설계의 문서화가 용이하며, 구성된 프로세서의 동작을 확인하기가 용이하였다. VHDL의 Behavioral 기술은 설계자에게 설계된 시스템을 확인할 때 많은 도움을 주었으며 Dataflow 기술은 설계의 버스연결과 레지스터 구조를 확인할 때 유용하게 사용할 수 있었다.

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차세대고속철도기술개발사업 시스템인터페이스 시험기술 개발 (Development of the technology to verify the systems interface for the High speed Electric Multiple Unit)

  • 강병모;정상국;안효권;최환침;유승위
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.810-815
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    • 2010
  • Since a long time ago, many railway engineers analyze and discuss the interface between the sub-system of railway, such as a wheel/rail interface, pantograph/catenary interface etc. The verifying of the system interface could help to achive the optimized performance and safety of the railway system considering that the railway system is constructed by various engineerings, such as civil, mechanical, electrical, etc. A rolling stock with distributed drive system, which will be developed by HEMU-400x project, is capable of running on high speed line and conventional line in Korea. To verify the performance of rolling stock, test run will be done with revenue service line. And the test items of the system interface have to be selected to verify a functional compatibility and physical force between rolling stock and infrastructure. In this paper, the authors will indicates the test items to verify system interface. To achive the conclusion, the authors analyze a specification of the development train and the design value of Seoul-Busan high speed line, which will be used for testing of the development train, and also, study the various case of high speed train commissioning.

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선행조건이 명세되어 있지 않은 복합 리팩토링에 대한 조립성 검사 (A Composition Check of Composite Refactorings Not Having a Specification of Precondition)

  • 김경민;장필재;김태공
    • 정보처리학회논문지D
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    • 제18D권1호
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    • pp.23-34
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    • 2011
  • 최근의 소프트웨어 개발에서는 리팩토링이 활발하게 이용되고 있다. 리팩토링에 대한 관심이 높아지면서 요소 리팩토링을 정의해서 이들의 조립을 통해 더 큰 종류의 복합 리팩토링을 처리하려는 연구들이 많이 진행되고 있다. 복합 리팩토링은 조합된 요소 리팩토링의 순서대로 처리되기 때문에 프로그램에 실제 적용하기에 앞서 적용 가능성을 판단하는 것이 중요하다. 기존 연구들에서는 요소 리팩토링들의 선 후행조건들로부터 복합 리팩토링에 대한 선행조건을 계산하여 적용 가능성을 판단하고 있다. 이것은 선행조건이 정의되어 있는 복합 리팩토링만 판별할 수 있으며 선행조건이 정의되어 있지 않은 복합 리팩토링에 대해서는 적용 가능성을 판단할 수 없는 문제점이 있다. 본 연구에서는 복합 리팩토링의 명세를 추가로 정의 하지 않고 요소 리팩토링만으로 조립 가능 여부를 판단하고자 한다. 이를 위해 요소 리 팩토링을 명세하는 방법과 조립성 검사 방법을 제안한다. 이를 기반으로 프로토타입 도구를 개발해 보고, 적용사례를 통해 선행조건이 명세되어 있지 않은 복합 리팩토링들의 조립성 검사를 확인해봄으로써 본 연구의 효용성을 검토해본다.

PMIC용 고신뢰성 eFuse OTP 메모리 설계 (Design of High-Reliability eFuse OTP Memory for PMICs)

  • 양혜령;최인화;장지혜;김려연;하판봉;김영희
    • 한국정보통신학회논문지
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    • 제16권7호
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    • pp.1455-1462
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    • 2012
  • 본 논문에서는 BCD 공정 기반으로 PMIC용 고신뢰성 24비트 듀얼 포트(dual port) eFuse OTP 메모리를 설계하였다. 제안된 dynamic pseudo NMOS 로직회로를 이용한 프로그램 데이터 비교회로는 program-verify-read 모드에서 프로그램 데이터와 read 데이터를 비교하여 PFb(pass fail bar) 핀으로 비교 결과를 출력한다. 그래서 한 개의 PFb 핀만 테스트하므로 eFuse OTP 메모리가 정상적으로 프로그램 되었는지를 확인할 수 있다. 그리고 program-verify-read 모드를 이용하여 프로그램된 eFuse 저항의 변동을 고려한 가변 풀-업 부하(variable pull-up load)를 갖는 센싱 마진 테스트 회로를 설계하였다. Magnachip $0.35{\mu}m$ BCD 공정을 이용하여 설계된 24비트 eFuse OTP 메모리의 레이아웃 면적은 $289.9{\mu}m{\times}163.65{\mu}m$($=0.0475mm^2$)이다.

UML을 이용한 모선보호 IED의 IEC 61850 성능시험 절차서 개발 (Development of IEC 61850 Performance Testing Procedures of BUS Protection IED Using UML)

  • 이남호;장병태
    • 전기학회논문지
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    • 제57권5호
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    • pp.767-772
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    • 2008
  • Korea Electric Power Research Institute in charge of the power IT project "Development of Prototype for Advanced Substation Automation System based on the Digital Control Technology", is performing the verification of performance of the substation automation system. In order to verify a system based BUS protection IED, the standardized document and procedures are required. But there is nothing to describe systematically how to verify IEC 61850 based IED in the system environment except an individual IED testing way and report. This paper presents the substation automation system based ways and procedures to verify the IED using UML(Unified Modelling Language).