• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.9 no.2
• /
• pp.12-22
• /
• 2010

The variable message sign(VMS) is a facility to smoothen traffic flows and enable safe passing by providing real-time necessary information on roads, weather, transportation, and traffic regulations. The VMS also solves a feeling of uneasiness and gives a sense of psychological security by providing information to drivers. However, the VMS has a strong character of being a non-market product but a public product, so it has not normally been evaluated for its value. This research has evaluated a value of satisfaction level for traffic information users, using a contingent valuation method(CVM). As a result of evaluating the value of satisfaction level for users through division into an urban roadway and an urban highway for the cities where an intelligent transportation system(ITS) has been established, the urban highway had a value of 96.7 won/system and the urban roadway had a value of 76.3 won/system.

• International Journal of Highway Engineering
• /
• v.9 no.3
• /
• pp.63-74
• /
• 2007

Traffic information provision plays an important role in increasing the efficiency of network operation and in providing convenience for roadway users. As a typical device for disseminating real-time traffic information for collective general public, VMS is a prevalent device nowadays and it is being expanded. However, the actual monetary value of traffic information is not quantified up to now. The previous studies regarding VMS traffic information are mainly focused on the behavioral aspects of road users such as departure time and route choices under traffic information provision conditions. This paper tried to estimate the monetary value of VMS traffic information using discrete choice theory and logit model through the stated preference study(SP). The methodological framework adopted in this paper can also be used in evaluating the monetary value of other traffic information providers including PDA, CNS, and mobile phone.

• Journal of Digital Convergence
• /
• v.15 no.11
• /
• pp.77-83
• /
• 2017

The Korea Expressway Corporation announced that road casualties on expressways in 2016 were 262 deaths, a 24% decrease compared to 343 deaths in 2015, thanks to the expansion of rest areas for sleepy drivers. And the installation of large-sized banners containing strong messages such as "dozing while driving means your death" helped to reduce the casualty caused by driving while drowsy by 35% compared to that in 2015. Accordingly, this study tried to analyze the impact of public advertisements designed to prohibit dozing while driving on expressways upon drivers, and to present a direction for improvement of such public advertisements in the future. Based on case studies and library researches, the study contemplated the effects of public advertisements on expressways at home and abroad. It was confirmed that the accident rate has been higher on straight roads than on curved roads and that the framing of negative messages using provocative images or slogans on traffic accidents has been considerably effective. In conclusion, if the installation of outdoor billboards for public advertisements at rest areas for sleepy drivers is institutionalized and the systematic provision of information by road section inside and outside of vehicles via Variable Message Sign (VMS) services on expressways, outdoor billboards, or navigation services (including smartphones) is available, it would be possible to maximize the effect of the public advertisements.

• Journal of Korean Society of Transportation
• /
• v.33 no.5
• /
• pp.470-477
• /
• 2015

VMS informs the public of traffic and weather information in real time and functions to facilitate traffic flow. However, as smart phone navigation becomes more popular with the rapid propagation of the smart phone, the efficiency and applicability of VMS are challenged. Accordingly, this study aims to investigate the drivers' preference for the traffic information service between VMS and smart phone navigation by conducting a survey using a stated preference in Busan Metropolitan City in August 2013. This study found that 60% of survey respondents prefer VMS to the smart phone navigation. Further analysis to investigate the preference focused on the smart phone users revealed that female, younger, more educated, and less experienced drivers more rely on the smart phone navigation. Consequently, this study implicates that private and governmental institutes have to take a measure to develop the integrated traffic information system.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.12 no.6
• /
• pp.54-67
• /
• 2013

The main purpose of this study is to analyze the diversion rate by the levels of delay and the types of display. For this study, we developed the logit model by analyzing the result of SP survey of drivers who have driver's licence after manipulating a virtual driving simulator. The result of analysis was that the types of display was not statistically significant to the diversion rate. On the other hand, the levels of delay was very meaningful factor with the diversion rate. When the main road was flowing smoothly, drivers started to detour at the levels of delay 125% under the traffic free flow state. Similarly, when the levels of delay got worse, the diversion rate kept the same percentage as it was at the levels of delay 125% state which represented a smooth road condition. Likewise, when the main road's traffic flow was slow, drivers appeared to make detours at the same state of the levels of delay 125%. It was found that as the levels of delay got worse, the diversion rose higher than the diversion rate at the condition of slow traffic flow situation with the levels of delay 125%. The result of this study suggests the criterion of drivers detour point. For the conclusion, the result of study would be a reasonable reference for establishing transportation strategies by reflecting drivers' detouring property and would improve the efficiency of traffic flow.

• International Journal of Highway Engineering
• /
• v.10 no.2
• /
• pp.101-113
• /
• 2008

VMS are installed in many Korean highways in oder to give drivers informations such as travel time to destination, congestion and Incident situation. However, some guidelines for install VMS are restricted in only geometric factors although human factors considering driver behavior are very important to affect the VMS installation. Therefore, this paper are focusing on developing and verifying the discriminant model for VMS installation considering human factors. As a result, following outputs are obtained ; (1) developing the discriminant model using human factors of driving simulation experiments in oder to predict driver reading VMS messages safely detour highway. (2) proving that driving experiences in highway, personal driving history, vehicle speed orderly affects VMS installation (3) verifying predictability of developed model by comparing the real values with predicted values. (4) suggesting that VMS should be installed off 3.2Km from the I.C. of rural highway.

• Proceedings of the KIEE Conference
• /
• 2011.07a
• /
• pp.1650-1651
• /
• 2011

본 논문에서는 가변안내표지판(VMS)용 멀티-채널 LED Driver IC를 설계 연구 하였다. 설계한 LED Driver IC의 채널 수는 96 채널을 기본으로 하여 여분의 64채널을 추가로 구성하였다. VDD는 동작 환경에 따라 사용할 수 있게 12V, 6V, 3.3V로 구성하였다. 각 채널당 전류는 20mA로 일정한 전류가 흐를 수 있도록 하였다. 온도 변화에 따른 전류 변화로 인한 LED 휘도특성 변화를 줄이기 위해 트랜지스터를 여러단으로 쌓아 회로를 구성하였으며 내부 회로에 PTAT과 Bandgap Reference를 이용하여 트랜지스터에 안정적인 전원이 공급될 수 있게 구성하였다. 본 논문에 사용된 공정은 동부 0.13um 공정으로 최대 3.3V까지 사용할 수 있지만 12V및 6V에도 사용할 수 있게 트랜스지터를 쌓는 회로를 구성하였다.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.12 no.3
• /
• pp.42-52
• /
• 2013

In this study, value of VMS (Variable Message Sign) traffic information is estimated by using CVM (Contingent Valuation Method), which is developed to quantify the value of non-marketable goods in environmental economics. CVM is used to estimate the value of goods provided by a project under consideration and then the project feasibility can be indirectly examined on the basis of the estimated value. This study focuses on estimating to estimate value of traffic information provided through VMS, a part of the transportation system enhancement project by Korea Expressway Corporation which is aimed at mitigating traffic problems on expressways. In particular, this study analyzes value of information separately by trip purpose, information type, and traffic flow condition. A state preference survey was designed to estimate the value of non-marketable traffic information. To maximize reliability of the survey results, a pilot survey was taken before the main survey. The open-ended question method was adopted in capturing users' willingness-to-pay. Both Tobit and binary Probit models were applied in estimating the value of VMS traffic information and their parameters were estimated using the maximum likelihood estimation. The estimation results suggests that the value of traffic information perceived by users is 518.28 KRW.

• Journal of Korean Society of Steel Construction
• /
• v.18 no.1
• /
• pp.11-22
• /
• 2006

Message Signs (VMS) structures offer an increase in traffic safety through their ability to relay massages to motorists for warnings of hazards ahead, traffic congestion, accidents, and lane closings. The geometry of these signs sometimes results in the significant cyclic loading of the supports structure due to wind gusts, which can result from passing trucks or from natural wind. This study presents the results of analytical and experimental investigations of VMS structures. The commercially available softwareGTSTRUDL (2003) was used to perform space-frame structural analyses of these welded tubular structures. Fatigue evaluations were performed using stress ranges from field measurements and from structural analyses. Based on the results of the structural analyses that were conducted, where fatigue design loadings that had been derived from AASHTO Specifications for Structural Supports for Highway Signs, Luminaries, and Traffic Signals (2001) were used, the structures that had been studied were found not to have infinite fatigue life. According to the limited measurements that were made in this study, the fatigue design loadings derived from AASHTO Specifications (2001) appear to be conservative, but they are not overly conservative. The results of this study should be used to make a reasonable design of VMS structures, and to maintain their standards.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.8 no.3
• /
• pp.11-19
• /
• 2009

At present, an intelligent transport system (ITS) is being actively introduced as an alternative plan to solve various transport problems, and a traffic information provision service, a field of ITS, is being provided to users through diverse media. However, the evaluation of how useful the traffic information provided to the road users is limited to a simple questionnaire, and the systematic evaluation about what factors affect the usefulness of traffic information has not been realized. Therefore, it is impossible to calculate user convenience occurring due to traffic information, This paper aimed to develop an index to evaluate user satisfaction levels with traffic information and develop a user satisfaction level model. A result of establishing a user satisfaction level model by executing a questionnaire survey for the analysis object of variable message sign (VMS), a representative information provision medium, showed that 'desire satisfaction', 'trust', 'understanding', and 'efficiency' have an effect. Of them, the 'understanding' showed the highest level, so it was seen that, in case of VMS, how easily the character, figure, expression, etc. provided in the information was understood by users has the biggest effect on the satisfaction level of the information. The next levels of effects on the satisfaction was in the order of 'user trust', 'efficiency', and 'desire satisfaction'.