Journal of Korean Society of Transportation (대한교통학회지)

Korean Society of Transportation (대한교통학회)
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Preference Analysis of Traffic Information Service Depending on Smart Phone Possession

스마트폰 보유여부에 따른 교통정보 제공 시스템의 선호도 분석

  • HEO, Min (Department of Urban Planning and Engineering, Dong-A University) ;
  • KIM, Hoe Kyoung (Department of Urban Planning and Engineering, Dong-A University)
  • 허민 (동아대학교 도시계획공학과) ;
  • 김회경 (동아대학교 도시계획공학과)
  • Received : 2014.11.04
  • Accepted : 2015.10.26
  • Published : 2015.10.31
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Abstract

VMS informs the public of traffic and weather information in real time and functions to facilitate traffic flow. However, as smart phone navigation becomes more popular with the rapid propagation of the smart phone, the efficiency and applicability of VMS are challenged. Accordingly, this study aims to investigate the drivers' preference for the traffic information service between VMS and smart phone navigation by conducting a survey using a stated preference in Busan Metropolitan City in August 2013. This study found that 60% of survey respondents prefer VMS to the smart phone navigation. Further analysis to investigate the preference focused on the smart phone users revealed that female, younger, more educated, and less experienced drivers more rely on the smart phone navigation. Consequently, this study implicates that private and governmental institutes have to take a measure to develop the integrated traffic information system.

ITS의 대표적인 교통정보표출수단인 VMS가 국가 기간고속도로망뿐만 아니라 도심 간선도로에 설치 운영되어 불특정다수의 운전자들을 대상으로 교통정보를 제공하고 있다. 하지만 최근 몇 년 사이 급속도로 보급된 스마트폰을 통해 교통정보가 제공됨에 따라 공공재인 VMS의 효율성이나 활용성이 도전받고 있는 실정이다. 이에 따라 본 연구에서는 2013년 8월 부산광역시에 거주하는 운전자들을 대상으로 교통정보 제공 매체의 선호도에 대한 설문을 수행한 결과 60%의 응답자들이 VMS를 선호하는 것으로 나타났다. 스마트폰을 보유한 175명에 대한 추가 분석에서는 여성이 남성보다, 나이가 어릴수록, 고학력자일수록, 운전경력이 적을수록 스마트폰 내비게이션을 더 선호하는 것으로 나타났으며, 직업과 소득의 차이는 교통정보 제공 매체의 선호도에 무차별한 것으로 나타났다. 본 연구의 결과는 VMS 이용활성화의 필요성에 대한 선행연구 역할을 할 것으로 기대된다.

Keywords

References

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