• Journal of the Korea Society of Computer and Information
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• v.20 no.11
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• pp.143-150
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• 2015

Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.209-229
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• 2021

Recently, the tourism industry faced a crisis due to COVID-19. Smart tourism that combines information and communication technology (ICT) is rapidly growing to overcome the crisis in the tourism industry. In order to revitalize the tourism industry after COVID-19, such as non-face-to-face and non-contact, smart tourism incorporating information and communication technology (ICT) is actively encouraged and promoted. The purpose of this study is to empirically verify how perceived pleasure, perceived awakening, and perceived domination, which are three important variables of emotional response theory, affect the intention to continue use through perceived usefulness, expectation, and satisfaction. The survey was conducted for two weeks from November 1 to 15, 2020. A total of 175 surveys were collected during the period and used for analysis. As a result of the study, first, perceived pleasure did not significantly affect perceived usefulness, expectation, satisfaction, and intention to continue use. Second, perceived awakening had a significant effect on expectations, but did not significantly affect perceived usefulness, satisfaction, and continued use intention. Third, perceived domination had a significant effect on perceived usefulness, expectation, and continued use intention. However, it did not significantly affect satisfaction. Fourth, perceived usefulness did not significantly affect satisfaction. Fifth, expectations had a significant effect on perceived usefulness and satisfaction. Sixth, satisfaction had a significant effect on the intention to continue use. Through this, companies and developers that provide online review content for aviation and hotels should know what part of the content is actually focused on and provide it to customers. In addition, content should be provided in consideration of the emotional aspects that aviation and hotel online review users feel while watching videos.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.64-77
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• 2022

The advent of location-based social networks (LBSNs), and the pervasive use of smartphones have allowed individuals to easily inform their status through locational information. This led to a new trend in social media: to upload geotagged photos that illustrate the location of the images and then share them with others. In this circumstance, the current study aims to examine the use of geotags on Instagram. Further, the motivations for using geotags as well as the relationship among the motivation, satisfaction, and location information sharing behavior are analyzed. The online survey was conducted on 411 respondents of Hong Kong who are active Instagram users. Based on uses and gratification theory and goal theory, the users' motivations and goals for utilizing geotags were divided into mainly two categories; task-involved and self-involved goals. Then, four different motivations (contribution, memory aid, showing off, and reputation gaining) were further examined. The result indicated that contribution, memory aid, and reputation gaining were the goals and motivation for the users to utilize geotags on Instagram, having a positive impact on satisfaction. However, a positive relationship between showing off and geotag satisfaction was not supported. Among four different factors, memory aid was found to have the strongest influence on geotagging satisfaction. The result of testing the relationship between geotag satisfaction and further location information sharing behavior also turned out to have a positive relationship. The implications and limitations of findings are also discussed in the study.

• Journal of Korean Society of Rural Planning
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• v.29 no.1
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• pp.51-57
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• 2023

Although user satisfaction and activation are noting new, factors related to user emotion have been a part of the important subject shared by most people for management. But few studies have known in culture and welfare facilities using closed rural schools. The samples were collected through self-completed a questionnaires, a total of 322 users data were identified by SPSS 25.0 and frequency and descriptive analysis, correlation analysis and multiple regression analysis were performed. The main results are as follows: 1) General user satisfaction of culture and welfare facilities using closed rural schools reach a total or 8.52 points(out of a total of 10 points), 2) significant factors related to user satisfaction are comparative satisfaction, recognition of contribution to the local economy, age, job. A key insight from these results is that most users are satisfied with the culture and welfare facilities using closed rural schools. And relationship between user satisfaction and a variety of variables indicates the essential for differentiation and utilization of services. It is necessary to implement several practical and political strategies taking the context and the needs of users as a way of enhancing the urban and rural welfare services.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.17-38
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• 2019

With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

• The Journal of Information Systems
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• v.20 no.3
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• pp.81-109
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• 2011

The increase in the number of smartphone users has recently been steep, which started to offer companies and individuals more opportunities to enter into a new business field. Furthermore, the smartphone applications have become one of the hottest topics inside and outside the mobile industry. Still the market is in its infancy and intention to pay of charged application of most smartphone users is relatively low. However, rate of charged application in appstore is expected to be increase steadily for some years to come. In this perspective, it is important to consider the smartphone mobile application. Research on smartphone application is still in its early stage. Thus, the purpose of this study is to find what are the effective factors on user satisfaction and intention to pay of mobile application. Based on information system success model, we proposed system quality(stability, usability, security), information quality(timeliness, accuracy, enjoyment) and service quality(reactivity, reliability, empathy) as factors to effect on user satisfaction in mobile application. The results showed that stability, usability, timeliness, accuracy, enjoyment, reactivity and empathy affected significantly user satisfaction. The relationship among satisfaction and intention to pay of mobile application was significantly supported. The implications of the findings is that firms and individual developers of mobile application should focus on customer retention through enhancing satisfaction and quality.

• Health Policy and Management
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• v.13 no.4
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• pp.28-47
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• 2003

The purpose of this study was to assess the user's satisfaction of health care service in public health centers in Busan. The study respondents were 212, those who visited health centers for health care service. Data were collected in July 2002 by using SERVQUAL(comprehensive service quality measurement scale) and 3 open questions for more details about service satisfaction and the needs for health care service. SERVQUAL has 5 dimensions； tangibles, reliability, responsiveness, assurance and empathy. The results were as follows ： 1. The users reported more satisfaction at 'just service cost', 'convenient service procedure' and 'clean physical environment' at SERVQUAL. Among them the highest rated item was 'service cost'. And the less satisfaction items were 'understanding and individual concerns about service users', 'medical equipment' and 'health center facilities'. 2. There were no statistical differences by general characteristics except for the kind of services rendered. Those who visited for physical examinations and laboratory tests reported lower satisfaction than any other groups. 3. At the open questions, the respondents expressed that they were satisfied with the low service cost, kindness of employee and clean environment. But they criticized the old facilities and worn medical equipment, in addition to the less than kind attitudes. These strengths and weaknesses of health center's service could be applied for planning of customer­centered health care service.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1153-1165
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• 2011

Decision making for gas boiler consumers depends on the characteristics of products such as the price and quality as well as the brand image. Although a gas boiler is a high involvement product in terms of price, in fact, it is a low involvement product which is greatly affected by installers. This study examined variables which affect the level of satisfaction and repurchase intention by surveying about 1,000 housewives through an on-line questionnaire. The results were as follows: first, gas boiler users' general knowledge of gas boilers showed a correct-answer rate of 54.5%. The average satisfaction score of product quality (mean=5.61 out of 7) was higher than that of the satisfactionscore of the company's service (mean=5.46). Second, the level of repurchase intention was above the mid-point (mean=4.72). Multivariate regression found that product satisfaction, service satisfaction, household size, and information sources explained repurchase intentions for gas boilers to be about 50.7%. Gas boiler marketers should pay attention to the survey result in that the level of repurchase intention depends mainly on both consumer satisfaction and information sources.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.3
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• pp.241-266
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• 2015

When library performance is regarded as service quality, competency in human resources should be considered as an influential factor. This study aims to identify relationships between job satisfaction of librarians and the service quality that users recognize in public libraries. Librarians and users in 10 public libraries in Seoul, Incheon, Gyeonggi province were sampled to measure job satisfaction and service quality with $LibQUAL+^{TM}$ model. As a result, the higher the satisfaction of the duty itself and organizational factor show a high service quality. Consequently, to improve library customer satisfaction, the librarian's job satisfaction should be considered. Additionally, some practical implications are discussed.

• KIEAE Journal
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• v.9 no.1
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• pp.31-38
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• 2009

The purpose of this study is to present direction in outdoors space planning and design after direction through user characteristic analysis through spectacle component establishment of culture art center outdoors space through on-the-site analysis and literature investigation to culture art center of Seoul city and capital region 17 places in this research. The data was collected from classification and bisection kind, subdivision kind, and great classification composed to 17 items. User satisfaction side and Variable that is looked below satisfaction than average appeared to bench, pergola, sculpture facilities, pavement facilities, border facilities. And these facilities were analyzed dissatisfaction. When see satisfaction model, when make up culture art center or similar facilities in local government hereafter because parking facilities and rest area cause big effect in satisfaction, is judged that is item to consider most preferentially. In most case, parking lot security from outdoors space, resting place security, security of field performance facilities etc. taking a serious view because tendency that users see performance or use most vehicles except neighborhood walking area for a rest, a walk etc.. is trend. But, is judged that physical side so that can feel satisfaction as space security of quantitative side is important but users utilize substantially and side that is the program are more important in hereafter.