• Title/Summary/Keyword: User level

Search Result 2,667, Processing Time 0.032 seconds

An Exploratory Analysis on the User Response Pattern and Quality Characteristics of Marketing Contents in the SNS of Regional Government (지역마케팅 콘텐츠의 사용자 반응패턴과 품질특성에 관한 탐색적 분석: 지방자치단체가 운영하는 SNS를 중심으로)

  • Jeong, Yeon-Su;Jeong, Dae-Yul
    • The Journal of Information Systems
    • /
    • v.26 no.4
    • /
    • pp.419-442
    • /
    • 2017
  • Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

Media-Content Repertoire Development and Difference Analysis: Focus on the Entertainment Content (미디어-콘텐츠 레퍼토리 개발 및 유형별 특성 분석: 엔터테인먼트 콘텐츠를 중심으로)

  • Lee, Minjoo;Ryu, Sunghan;Kim, Young-Gul
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.2
    • /
    • pp.196-207
    • /
    • 2015
  • This study introduced the concept of 'Media-content repertoire', which indicates the set of favorite media-content combinations of media users and extracted five media user types based on those combinations. We used the range of media(i.e., smartphone, tablet, PC, and TV) and entertainment content(i.e., movie, broadcasting, music, and game) for the analysis. Also, we investigated the differences between those types including demographic variables, individual characteristics, and content buying behavior and we found that statistically significant differences exist among them. Those include 'non-user'(i.e., lower level of media use), 'screen user'(i.e., 50s, TV-centered media use), 'variety seeker'(i.e., 20s. heavy public transport user), 'selective focus'(i.e., 20,30s, movie&broadcasting-centered media use), and 'heavy user'(i.e., high level of media use and consumption). The results provide both academic implications(e.g., extension of media repertoire concept) and practical implications(e.g., direction to the target marketing for each user type).

Design of Personal Information Security Model in U-Healthcare Service Environment (유헬스케어 서비스 환경 내 개인정보 보호 모델 설계)

  • Lee, Bong-Keun;Jeong, Yoon-Su;Lee, Sang-Ho
    • Journal of the Korea Society of Computer and Information
    • /
    • v.16 no.11
    • /
    • pp.189-200
    • /
    • 2011
  • With rapid development and contribution of IT technology IT fushion healthcare service which is a form of future care has been changed a lot. Specially, as IT technology unites with healthcare, because delicate personal medical information is exposed and user's privacy is invaded, we need preperation. In this paper, u-healthcare service model which can manage patient's ID information as user's condition and access level is proposed to protect user's privacy. The proposed model is distinguished by identification, certification of hospital, access control of medical record, and diagnosis of patient to utilize it efficiently in real life. Also, it prevents leak of medical record and invasion of privacy by others by adapting user's ID as divided by user's security level and authority to protect privacy on user's information shared by hospitals.

Design of a Multi-level VHDL Simulator (다층 레벨 VHDL 시뮬레이터의 설계)

  • 이영희;김헌철;황선영
    • Journal of the Korean Institute of Telematics and Electronics A
    • /
    • v.30A no.10
    • /
    • pp.67-76
    • /
    • 1993
  • This paper presents the design and implementation of SVSIM (Sogang VHDL SIMulator), a multi-level VHDL simulator, designed for the construction of an integrated VGDL design environment. The internal model of SVSIM is the hierarchical C/DFG which is extended from C/DFG to include the network hierarchy and local/glabal control informations. Hierarchical network is not flattened for simulation, resulting in the reduction of space complexity. The predufined/user-defined types except for the record type and the predefined/user-defined attributes are supported in SVSIM. Algorithmic-level descriptions can be siumlated by the support of recursive procedure/function calls. Input stimuli can be generated by command script in stimuli file or in VHDL source code. Experimential results show SVSIM can be efficiently used for the simulation of the pure behavioral descriptions, structural descriptions or mixture of these.

  • PDF

Perception of Color and brightness in a combined PC and TV monitor (PC & TV 겸용 모니터에서 사용자의 색채 및 밝기 인식 특성)

  • 박재희;정광태;정병국;김상두
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 1997.11a
    • /
    • pp.140-145
    • /
    • 1997
  • A stuey to investigate the perception characteristics of color and brightness was conducted in a combined PC and TV monitor, The objective of this study is to suggest user's favorite color temperature in PC mode and user's favorite contrast in TV mode. Investigated factors were monitor coating(coatiog vs. non-coation)and screen brightness (30fL vs. 35fL)in first experiment and monitor coating and pucture movement(static vs. dynamic) in second experiment. The first experiment was conducted in TV mode. Twenty-three subjects (male 12, female 11) perticipated in this experiment. In first experiment, average color temperatures were about 8000K in all experimental conditions. In addition, there was significant difference between coating and non-coating screen at 0.1 level. In second experiment, average contrasts were obtained in all esperimental conditions. There was significant difference between coating and ndn-coating screen at 0.05 level, In addition, there was significant difference between static picture and dynamic picture at 0.1 level

  • PDF

A Study on the School Library Staffs'Perceptions on the Operation of Elementary School Library User Education (초등학교 도서관 이용자교육에 대한 전담인력의 인식조사 연구)

  • Yooran Jeon;Eunyeong Kang
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.35 no.1
    • /
    • pp.193-219
    • /
    • 2024
  • This study aims to investigate and analyze the current status of user education and the school library staffs' perceptions in elementary school libraries in Gyeongnam, and then to propose a plan to improve user education in school libraries. Among the 168 school libraries in the Gyeongsangnam-do where librarians are deployed, 120 that responded to the survey were selected as research subjects. The contents of the study include the contents and methods of user education, the status of librarian education for user education, school library staffs understanding and interest in user education, school library staffs' perceptions of the necessity and effectiveness of user education, and school library staffs' efforts to strengthen capacity of user education. Based on the current status of user education and the results of the school library staffs' perceptions survey, the following are proposed as a way to improve user education of the school library: 1) expanding librarian education opportunities for user education, 2) development and distribution of educational materials that diversify the content and level of each grade, 3) organizing normal school hours for user education, 4) continuous efforts to strengthen capacity for user education.

An Investigation on the Acknowledgement on Librarians by Information Users: The Focusing of Case Study on Municipal S Library in Busan (정보이용자의 사서 인식에 대한 실태 분석: 부산시립 S도서관을 중심으로)

  • Park, Jae-Yong
    • Journal of the Korean Society for information Management
    • /
    • v.27 no.3
    • /
    • pp.189-206
    • /
    • 2010
  • This research analysed 73 samples to find out the recognition of librarians working in domestic public libraries from the information user's views. This research analyzed public library user's usual recognition level of librarian's work attitude, qualification, and service lever based of group of gender. For this, this research stands on the basis of previous researches and 3 types of modified questionnaire; recognition level of librarian's work attitude, recognition level of librarian's qualification, and recognition level of communication between librarians and information users using on nominal scale and interval scale. The research's result showed study outcome of librarian's work attitude was generally low with the mean of 2.81. Second, librarian's qualification of being a specialist was low with the mean of 2.84. Lastly, satisfaction of communication service level between information users and librarians was low with the mean of 2.89. Male and Female groups showed the difference of acknowledgement between each questions.

Efficient and Scalable Overlay Multicast Mechanism for Real-time Tree Construction (효율적이고 확장성 있는 실시간 트리 구성을 위한 오버레이 멀티캐스트 메커니즘)

  • Nam, Yun-Seung;Im, Dong-Gee;Yang, Hyun-Jong;Nam, Ji-Seung
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.34 no.12B
    • /
    • pp.1399-1406
    • /
    • 2009
  • In the internet broadcast, efficient and scalable mechanism of multicast is needed for the communication between groups. Furthermore, Optimization of the multicast tree is required to improve the performance of overlay multicast. This optimization is well-known as NP-complete. If a node in the tree has limited out-degree, a user who wants to join the group has to find parent user who has already joined. In this paper, the users who want to join the group need to setup their level using delay test from source node. And then new users can find candidate parent nodes effectively using ACK-SEND approach and take proper position by comparing level. The closer node of the user to root node should be located in lower level. Also, even if a barrier is caused, fast recovery will be guaranteed using ACK-SEND approach. Through this, the newcomer node can fine their location in the multicast tree and join the group fast and effectively.

A Study on the User Experience according to the Existence of Explanation Facilities and Individuals Privacy Concern Level (대화형 에이전트의 설명 기능과 프라이버시 염려 수준에 따른 사용자 경험 차이에 관한 연구)

  • Kang, Chan-Young;Choi, Kee-Eun;Kang, Hyun-Min
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.2
    • /
    • pp.203-214
    • /
    • 2020
  • Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.

Estimation Method of User's Gameplay Skill Level through the Performance of Gameplay Status (게임플레이 상태의 성과를 통한 게임숙련도 평가방법)

  • Chang, Hee-Dong
    • Journal of Korea Game Society
    • /
    • v.17 no.3
    • /
    • pp.21-32
    • /
    • 2017
  • Computer games must keep the user immersed for fun. According to the immersion theory, maintaining the user's immersive state requires a continuous balance of game skill level and game difficulty level This study proposes a game skill estimation method of 9th grade that can be applied to a casual action game that can assume a zero-sum game, and additionally proposed a difficulty guessing method. The proposed methods can be implemented quickly and easily because it is a method determining by conditional mathematical expressions. Experiments on the accuracy of the proposed methods for the customized Pac-Man game show that the accuracy of the skill level was 1.2 grade as the difference on the average and the accuracy of the game difficulty level was 1.81 grade the difference on the average. The results show that the proposed methods are accurate enough to be applied to casual action games satisfying the zero-sum condition.