• Title/Summary/Keyword: User's Search Intentions

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PIRS : Personalized Information Retrieval System using Adaptive User Profiling and Real-time Filtering for Search Results (적응형 사용자 프로파일기법과 검색 결과에 대한 실시간 필터링을 이용한 개인화 정보검색 시스템)

  • Jeon, Ho-Cheol;Choi, Joong-Min
    • Journal of Intelligence and Information Systems
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    • v.16 no.4
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    • pp.21-41
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    • 2010
  • This paper proposes a system that can serve users with appropriate search results through real time filtering, and implemented adaptive user profiling based personalized information retrieval system(PIRS) using users' implicit feedbacks in order to deal with the problem of existing search systems such as Google or MSN that does not satisfy various user' personal search needs. One of the reasons that existing search systems hard to satisfy various user' personal needs is that it is not easy to recognize users' search intentions because of the uncertainty of search intentions. The uncertainty of search intentions means that users may want to different search results using the same query. For example, when a user inputs "java" query, the user may want to be retrieved "java" results as a computer programming language, a coffee of java, or a island of Indonesia. In other words, this uncertainty is due to ambiguity of search queries. Moreover, if the number of the used words for a query is fewer, this uncertainty will be more increased. Real-time filtering for search results returns only those results that belong to user-selected domain for a given query. Although it looks similar to a general directory search, it is different in that the search is executed for all web documents rather than sites, and each document in the search results is classified into the given domain in real time. By applying information filtering using real time directory classifying technology for search results to personalization, the number of delivering results to users is effectively decreased, and the satisfaction for the results is improved. In this paper, a user preference profile has a hierarchical structure, and consists of domains, used queries, and selected documents. Because the hierarchy structure of user preference profile can apply the context when users perfomed search, the structure is able to deal with the uncertainty of user intentions, when search is carried out, the intention may differ according to the context such as time or place for the same query. Furthermore, this structure is able to more effectively track web documents search behaviors of a user for each domain, and timely recognize the changes of user intentions. An IP address of each device was used to identify each user, and the user preference profile is continuously updated based on the observed user behaviors for search results. Also, we measured user satisfaction for search results by observing the user behaviors for the selected search result. Our proposed system automatically recognizes user preferences by using implicit feedbacks from users such as staying time on the selected search result and the exit condition from the page, and dynamically updates their preferences. Whenever search is performed by a user, our system finds the user preference profile for the given IP address, and if the file is not exist then a new user preference profile is created in the server, otherwise the file is updated with the transmitted information. If the file is not exist in the server, the system provides Google' results to users, and the reflection value is increased/decreased whenever user search. We carried out some experiments to evaluate the performance of adaptive user preference profile technique and real time filtering, and the results are satisfactory. According to our experimental results, participants are satisfied with average 4.7 documents in the top 10 search list by using adaptive user preference profile technique with real time filtering, and this result shows that our method outperforms Google's by 23.2%.

Credibility Assessment of Online Information in Context

  • Rieh, Soo Young
    • Journal of Information Science Theory and Practice
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    • v.2 no.3
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    • pp.6-17
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    • 2014
  • The purpose of this study is to examine to what extent the context in which people interact with online information affects people's credibility perceptions. In this study, credibility assessment is defined as perceptions of credibility relying on individuals' expertise and knowledge. Context has been characterized with respect to three aspects: Context as user goals and intentions, context as topicality of information, and context as information activities. The data were collected from two empirical studies. Study 1 was a diary study in which 333 residents in Michigan, U.S.A. submitted 2,471 diary entries to report their trust perceptions associated with ten different user goals and nine different intentions. Study 2 was a lab-based study in which 64 subjects participated in performing four search tasks in two different information activity conditions - information search or content creation. There are three major findings of this study: (1) Score-based trust perceptions provided limited views of people's credibility perceptions because respondents tended to score trust ratings consistently high across various user goals and intentions; (2) The topicality of information mattered more when study subjects assessed the credibility of user generated content (UGC) than with traditional media content (TMC); (3) Subjects of this study exerted more effort into making credibility judgments when they engaged in searching activities than in content creation. These findings indicate that credibility assessment can or should be seen as a process-oriented notion incorporating various information use contexts beyond simple rating-based evaluation. The theoretical contributions for information scientists and practical implications for web designers are also discussed.

Automatic Extract User Intention from Web Search Log (웹 정보 검색 이력을 이용한 사용자 의도 자동 추출)

  • Park, Kinam;Jung, Soonyoung;Suh, Taewon;Ji, Hyesung;Lee, Taemin;Lim, Heuiseok
    • The Journal of Korean Association of Computer Education
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    • v.12 no.6
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    • pp.21-32
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    • 2009
  • This paper proposes a method to extract a user's intention automatically and implementation of intention map that support a user can appropriate search results using a user' information need accurately. It selects user intention based on searching history obtained from previous users' same queries and extracts user intentions by using clustering algorithm and user intention extraction algorithm, extracted user intentions are represented in an intention map base on a theory of knowledge representation. For the efficiency analysis of intention map, we extracted user intentions using 2,600 search history data which provided by a current domestic commercial search engine. The experimental results using the information intention map search when using general search engines represent more than satisfaction was statistically significant.

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Realization of a Motion-based Interactive System Using Extraction of Real-time Search Terms

  • Lim, Sooyeon;Lee, Dongin
    • International Journal of Contents
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    • v.12 no.2
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    • pp.31-36
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    • 2016
  • The purpose of this research is to realize interactive art based on user's motions information using real time internet search terms. For this purpose, real-time search terms and related news information were extracted from three domestic and foreign portal sites, and the extracted information was used to generate content for interaction with the user. For interaction between the generated content and the user, a motion-based interactive technology that optimizes the intentions and experiences of the user was developed. A motion-based interactive system can be used to develop an immersive interface that induces user interest.

A Prototype Model for Handling Fuzzy Query in Voice Search on Smartphones (스마트폰의 음성 검색에서 퍼지 쿼리 처리를 위한 프로토타입 모델)

  • Choi, Dae-Young
    • The KIPS Transactions:PartD
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    • v.18D no.4
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    • pp.309-312
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    • 2011
  • Handling fuzzy query in voice search on smartphones is one of the most difficult problems. It is mainly derived from the complexity and the degree of freedom of natural language. To reduce the complexity and the degree of freedom of fuzzy query in voice search on smartphones, attribute-driven approach for fuzzy query is proposed. In addition, a new page ranking algorithm based on the values of attributes for handling fuzzy query is proposed. It provides a smartphone user with location-based personalized page ranking based on user's search intentions. It is a further step toward location-based personalized web search for smartphone users. In this paper, we design a prototype model for handling fuzzy query in voice search on smartphones and show the experimental results of the proposed approach compared to existing smartphones.

Search for a user-centered system design and implementation (사용자 중심 검색 시스템 설계 및 구현)

  • Kim, A-Yong;Park, Man-Seub;Kim, Jong-Moon;Jeong, Dae-Jin;Jung, Hoe-kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.619-621
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    • 2014
  • addition to the advances in information technology and the latest IT technology for their issue. To enable users who are using the Web to find need the information your search data they're sifting through about how many are struggling. In this paper, we propose a user-centered search system. Lucene search system to offer Hadoop's MapReduce with the Apache project Nutch, Solr, HDFS, utilizing design and implementation. This is the Web search users who wish to use depending on the intentions of the data that you want to collect and index information will be utilized in the search field.

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Design and Implementation of Interactive Search Service based on Deep Learning and Morpheme Analysis in NTIS System (NTIS 시스템에서 딥러닝과 형태소 분석 기반의 대화형 검색 서비스 설계 및 구현)

  • Lee, Jong-Won;Kim, Tae-Hyun;Choi, Kwang-Nam
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.9-14
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    • 2020
  • Currently, NTIS (National Technology Information Service) is building an interactive search service based on artificial intelligence technology. In order to understand users' search intentions and provide R&D information, an interactive search service is built based on deep learning models and morpheme analyzers. The deep learning model learns based on the log data loaded when using NTIS and interactive search services and understands the user's search intention. And it provides task information through step-by-step search. Understanding the search intent makes exception handling easier, and step-by-step search makes it easier and faster to obtain the desired information than integrated search. For future research, it is necessary to expand the range of information provided to users.

A Statistical Prediction Model of Speakers' Intentions in a Goal-Oriented Dialogue (목적지향 대화에서 화자 의도의 통계적 예측 모델)

  • Kim, Dong-Hyun;Kim, Hark-Soo;Seo, Jung-Yun
    • Journal of KIISE:Software and Applications
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    • v.35 no.9
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    • pp.554-561
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    • 2008
  • Prediction technique of user's intention can be used as a post-processing method for reducing the search space of an automatic speech recognizer. Prediction technique of system's intention can be used as a pre-processing method for generating a flexible sentence. To satisfy these practical needs, we propose a statistical model to predict speakers' intentions that are generalized into pairs of a speech act and a concept sequence. Contrary to the previous model using simple n-gram statistic of speech acts, the proposed model represents a dialogue history of a current utterance to a feature set with various linguistic levels (i.e. n-grams of speech act and a concept sequence pairs, clue words, and state information of a domain frame). Then, the proposed model predicts the intention of the next utterance by using the feature set as inputs of CRFs (Conditional Random Fields). In the experiment in a schedule management domain, The proposed model showed the precision of 76.25% on prediction of user's speech act and the precision of 64.21% on prediction of user's concept sequence. The proposed model also showed the precision of 88.11% on prediction of system's speech act and the Precision of 87.19% on prediction of system's concept sequence. In addition, the proposed model showed 29.32% higher average precision than the previous model.

In Search of Demanded Mediating Role of TAM between Online Review and Behavior Intention for Promoting Golf App Distribution

  • KIM, Ji-Hye
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.105-114
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    • 2022
  • Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

A Study of the Influence of Consumer's Decision Making Process in Internet Shopping of Clothing Product Using Virtual Reality(Web3D) (가상현실(웹3D)을 이용한 인터넷 의류제품 쇼핑몰이 소비자 구매의사결정단계에 미치는 영향에 관한 연구)

  • Sung, Jung-Hwan;Sung, Hee-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.289-298
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    • 2004
  • The development of the Internet has influenced consumers' information search process and purchase behaviors. The environmental changes and consumers' lifestyle changes have stimulated them to use the Internet shopping mall. However, people used to shop the low-involvement product rather than high-involvement product such as clothing product at the internet shopping mall due to the subjects' perceived risks or product characteristics. The purpose of this study is to examine the differences of consumers' attitudes toward the two types of apparel internet shopping mall. With compared to the existing shopping mall, this study generated Web3D internet shopping mall by designing Abata, representing the user's body figure. The changes of respondents' attitudes toward the internet shopping mall and purchase intentions would provide the possibility and future direction of the Web3D internet shopping. Recommendations and future research were also discussed.

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