• Title/Summary/Keyword: Usage Context

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LSTM-based IPTV Content Recommendation using Watching Time Information (시청 시간대 정보를 활용한 LSTM 기반 IPTV 콘텐츠 추천)

  • Pyo, Shinjee;Jeong, Jin-Hwan;Song, Injun
    • Journal of Broadcast Engineering
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    • v.24 no.6
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    • pp.1013-1023
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    • 2019
  • In content consumption environment with various live TV channels, VoD contents and web contents, recommendation service is now a necessity, not an option. Currently, various kinds of recommendation services are provided in the OTT service or the IPTV service, such as recommending popular contents or recommending related contents which similar to the content watched by the user. However, in the case of a content viewing environment through TV or IPTV which shares one TV and a TV set-top box, it is difficult to recommend proper content to a specific user because one or more usage histories are accumulated in one subscription information. To solve this problem, this paper interprets the concept of family as {user, time}, extends the existing recommendation relationship defined as {user, content} to {user, time, content} and proposes a method based on deep learning algorithm. Through the proposed method, we evaluate the recommendation performance qualitatively and quantitatively, and verify that our proposed model is improved in recommendation accuracy compared with the conventional method.

Analyzing Users' Perception and Attitude Associated with Usage of Signage (사이니지에 대한 이용자 인식 및 태도에 관한 연구)

  • Kim, Hang Sub;Kim, Hyung Joon;Lee, Bong Gyou
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.4
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    • pp.291-302
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    • 2013
  • Signage can be defined as the media device that provides specific information to many unspecified users in public places. Recently applied context-aware technology, signage provides personal on-demand information services in a way that can continue to evolve. The purpose of this study is to analyze characteristics of types which users identify signage on the perceptions and attitudes about consideration of the perspective of the experts in the fields. The research is carried out by applying Q methodology with in-depth interview. First, interviews are conducted to determine the perceptions and attitudes of experts and practitioners on signage. Thereafter users' perceptions and attitudes toward signage are classified by each types using Q methodology. The first type is named as 'signage as smart media', the second type is named as 'signage as passive media', and the third type is named as 'signage as interactive media' is named. The results of this study will be useful guidelines for conducting further academic researches and R&D.

Collaboration Orientation, Peer Support and the Mediating Effect of Use of E-collaboration on Research Performance and Satisfaction

  • Karna, Darshana;Ko, Ilsang
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.151-175
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    • 2013
  • This study investigates the potential components for academic research collaboration, and the factors that make it possible to achieve higher academic productivity. The components include collaboration factors and a collaboration model. We use two major collaboration factors to develop a framework for understanding the mechanisms that influence academic research collaborations: motivational factors and mediating factors. Motivational factors include self-motivation and trust whereas mediating factors are collaboration orientation and peer support. We analyze the effect for use of e-collaboration with research performance, reward, and satisfaction with e-research output. A survey of academicians was conducted, and by using the factor analysis and the structural equation model with SPSS 20 AMOS, we illustrate the possible influence of these factors on research performance and satisfaction. We discovered that both motivational and mediating factors play important roles on the success of academic research. This study offers several implications for academicians. We develop a parsimonious research model, which is related to e-collaboration in academic research. This unique model offers academicians to achieve good publication output from the research team. The motivational factor, self-motivation and trust, are important factors which has received positive impact of mediating factor collaboration orientation and peer support. Our research sheds light on the crucial factors for use of e-collaboration which offer the ultimate effect on performance and satisfaction with e-research output. Satisfaction motivates people to work more and more on the field of their interest, thereby influencing the performance of academicians. Rewards should be distributed according to performance of the individual, which will motivate the person to become more enthusiastic for his work of interest. Our evidence suggests that in understating the collaborative process, one must account for the context in which the collaboration occurs, the motivation of the collaborators, the scope and nature of the project, the roles and activities undertaken, and interpersonal processes such as trust. Researchers' motivations for engaging in collaboration were both instrumental and intrinsic.

The Effect of Fashion-Related SNS Usage Motivation on Consumers' Social Comparison and Purchase Behavior - Focused on Chinese Consumers - (패션관련 SNS 이용동기가 사회비교 및 패션제품 구매행동에 미치는 영향 - 중국소비자를 중심으로 -)

  • Rongxi, Sun;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.23 no.2
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    • pp.186-199
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    • 2021
  • SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

Confusion in the Meaning of Induction, Deduction, Hypothetical Deductive Method, and Abduction in Science Instruction Textbooks (과학교육론 교재에서 나타나는 귀납, 연역, 가설연역, 귀추의 의미 혼선)

  • Cheong, Yong Wook
    • Journal of Science Education
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    • v.43 no.1
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    • pp.79-93
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    • 2019
  • There have been great concerns on induction, deduction, abduction, and hypothetical deductive method as scientific method and logic behind the method. However, as seen from the similar logic structure of abduction and hypothetical deductive method logic, distinction of those four terms could be unclear. This study investigates statements of science instruction textbooks concerning those terms to analyze their meaning as scientific method or in the context of inquiry. For this purpose, related statements are extracted from seven textbooks to investigate the definitions and examples of those terms and relation among these terms by focusing on coherence of usage of the terms and the possibility of clear distinction among the terms. We find that those terms do not have coherent meanings in the textbooks and many statements make it hard to distinguish the meanings of the terms. Finally the origin of the confusion and educational implication is discussed.

Development and Application of Advance Care Planning Workbooks to Facilitate Communication with Children and Adolescent Patients: A Pilot Test

  • Moon, Yi Ji;Lee, Jung;Choo, In Sil;Kang, Sung Han;Kim, Cho Hee;Song, In Gyu;Kim, Min Sun
    • Journal of Hospice and Palliative Care
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    • v.23 no.4
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    • pp.212-227
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    • 2020
  • Purpose: This study presents the process of designing workbooks for advance care planning appropriate for the Korean cultural setting and describes actual case studies. Methods: This study focused on single inductive case studies of the utilization of an advance care planning workbook and recruited individual participants. Results: The workbook for adolescents contained six sessions and the workbook for children contained seven sessions. The workbook sessions led to four major discoveries: 1) considering the Korean cultural context, discussions on life and death must be held indirectly; 2) the role of the counselor as a supporter is crucial for the workbook to be effective; 3) the workbook must be accessible regardless of the seriousness of the illness; and 4) patients must be able to make their own choice between the workbook versions for children and adolescents. Six facilitating factors improved engagement: 1) the role of the counselor as a supporter; 2) building trust with the patient; 3) affirming freedom of expression on topics the patient wished to avoid talking about; 4) having discussions on what private information to keep secret and to whom the information can be disclosed; 5) discovering and regularly discussing relevant topics; and 6) regular communication and information-sharing with the patient's medical service providers. Conclusion: It is necessary to build on actual case studies regarding workbooks for children and adolescents in order to expand the usage of these workbooks to all relevant medical institutions in Korea.

Effects of Personalization and Types of Interface in Task-oriented Chatbot (과업형 챗봇에서 개인화와 담화 종류에 따른 인터페이스의 차이가 수용의도, 만족도에 미치는 영향)

  • Park, Sohyun;Jung, Yoonhyun;Kang, Hyunmin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.595-607
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    • 2021
  • In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.

Moderating Effect on Transportation Between Short Storytelling ad types and Message Sensation Value: Focusing on TikTok & Chinese consumers (짧은 동영상 광고 스토리텔링 유형과 메시지자극가(MSV)가 스토리몰입에 미치는 영향연구 - 틱톡(TikTok) 중국소비자를 대상으로)

  • CHEN, KAKA;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.659-665
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    • 2021
  • Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

Major concerns regarding food services based on news media reports during the COVID-19 outbreak using the topic modeling approach

  • Yoon, Hyejin;Kim, Taejin;Kim, Chang-Sik;Kim, Namgyu
    • Nutrition Research and Practice
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    • v.15 no.sup1
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    • pp.110-121
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    • 2021
  • BACKGROUND/OBJECTIVES: Coronavirus disease 2019 (COVID-19) cases were first reported in December 2019, in China, and an increasing number of cases have since been detected all over the world. The purpose of this study was to collect significant news media reports on food services during the COVID-19 crisis and identify public communication and significant concerns regarding COVID-19 for suggesting future directions for the food industry and services. SUBJECTS/METHODS: News articles pertaining to food services were extracted from the home pages of major news media websites such as BBC, CNN, and Fox News between March 2020 and February 2021. The retrieved data was sorted and analyzed using Python software. RESULTS: The results of text analytics were presented in the format of the topic label and category for individual topics. The food and health category presented the effects of the COVID-19 pandemic on food and health, such as an increase in delivery services. The policy category was indicative of a change in government policy. The lifestyle change category addressed topics such as an increase in social media usage. CONCLUSIONS: This study is the first to analyze major news media (i.e., BBC, CNN, and Fox News) data related to food services in the context of the COVID-19 pandemic. Text analytics research on the food services domain revealed different categories such as food and health, policy, and lifestyle change. Therefore, this study contributes to the body of knowledge on food services research, through the use of text analytics to elicit findings from media sources.

Estimation of the Amount of Round Wood in Unused Forest Biomass Reporting in Forest Clearing (미이용 산림바이오매스 공급에 있어 수확벌채의 원목 혼입량 추정)

  • Jiyoon, Yang;Jaejung, Lee;Hanseob, Jeong;Sang Hun, Han;Soo Min, Lee
    • New & Renewable Energy
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    • v.18 no.4
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    • pp.70-78
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    • 2022
  • To respond to global warming, there is an increasing interest in eco-friendly alternative energy sources. Therefore, unused forest biomass that has been neglected due to a lack of marketability is attracting attention. With the introduction of the "unused forest biomass certification system" in 2019, ways of determining quantity of unused forest biomass have steadily increased. However, there have been reported cases whereby unused forest biomass weighed more than the amount of harvested trees. It was found that it was possible that forest resources that can be used as round wood were mixed with unused forest biomass. In this context, this study aimed to estimate the amount of mixed round wood in the unused forest biomass supply. The relative expression of growing stock/ha versus the amount of final clearing/ha collected was modeled (y=1.490x-94.341, R2=0.861). As a result, it was found that round wood was mixed into the unused forest biomass, contributing to the disparity observed between the weighted forest biomass and the amount of trees harvested. In conclusion, proper declaration and certification procedures should be carried out for the use of forest resources and promoting unused forest biomass usage.