• Title/Summary/Keyword: Usage Behavior Change

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A Study on the selecting behavior of restaurant by segmental group based on foodservice motivation (외식동기에 기초한 세분집단별 외식점 선택행동에 관한 연구)

  • Kim, Young-Hee
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.159-168
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    • 2022
  • This study was conducted to classify segmental group based on the factors of foodservice motivation and then conducted a survey for one month from July 15 to August 14, 2021 to analyze the influence of demographic characteristics, usage behavior, and motivation on eating out choice behavior. A total of 310 copies were used for empirical analysis. The result is as follows. First, males showed higher task type than females, and females showed higher number of change type, gastronomic type, and fit type. Second, in demographic characteristics, all groups showed strong motivation for foodservice in married people aged 31-40 and 41-50. Third, in the restaurant selecting behavior difference between the segmental groups according to the motivation for foodservice the most preferred menu was korean food for fit type, gourmet type, duty type and western food was the highest in the change type. Fourth, in the ordering method of difference in restaurant selecting behavior among segmental groups, all four groups showed higher order type than unlimited type or buffets type. The limitations of this study are limited to the food field and analysis should be done, but the results of the study on specific food items have not been obtained. Therefore, it is hoped that the future research will be conducted by designating specific food fields.

The Extraction Process of Durative Persuasive System Design Characteristics for Healthcare-related Mobile Applications

  • Zhang, Chao;Wan, Lili
    • International journal of advanced smart convergence
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    • v.8 no.2
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    • pp.18-29
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    • 2019
  • In the field of Human-Computer Interaction design, persuasive design has gradually been applied to the system development and design process, especially for mobile application design. However, most mobile applications have hitherto a very short using lifecycle. Especially, design features with long-term persuasive effectiveness remain to be further researched and developed. In this study, we focused on investigating and identifying the durative persuasive design characteristics through a data mining process and evaluating the durative effectiveness through a long-term observation process. Total five hundred healthcare-related mobile applications were selected from Apple iTunes Store and a mixed method was conducted to extract the most common persuasive design characteristics. Based on the results of extraction, a representative healthcare-related mobile application was selected as experimental subject. Total one hundred and twenty participants were observed during a six-months experiment and the monitoring data of app usage of all participants was collected once a week. According to the evaluation model for behavior change identification process, participants with habit formation features were proved to have a significant long-term perception level for ten persuasive design characteristics. Further interview research was performed to investigate the participant's long-term perceptions on those characteristics for the purpose of identifying the durative persuasions. The results indicated that a long-term durative effectiveness can be observed and healthcare-related apps designed with those characteristics could have durative effectiveness. This study may contribute to the improvement of future mobile application designs in user experience and durative persuasion, as well as bringing future benefits for both mobile application developers and users.

The Case of Market Launching Reusable Kitchen Towel Scott® in Korean Market: "Redesign Customers' Life" (유한킴벌리의 빨아쓰는 키친타올 스카트® 출시전략: "고객의 생활을 리디자인하다")

  • Youjae Yi;Dong Il Lee;Suk Joon Yang
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.165-181
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    • 2011
  • In 2005, Yuhan Kimberly found interesting points in the existing customers' U&A survey on the kitchen towel. The usage of Korean consumers is usually restricted to getting rid of the oil from the fans and the fried food. This usage limits could be the barrier to the diffusion of kitchen towel. Although consumers were worried about the hygiene situations about the dishcloth, they also percieved that the existing paper kitchen towels were short of something to soothe their inconveniences. As a result, the company made a decision to seek out the solution for the consumers' worries. The relative shortage of the paper kitchen towel compared to that of the unhygienic and inconvenient dishcloth was its lack of water-endurance. The dishcloth could be reliable in the wet environment which is very common in Korean kitchen, whereas the paper kitchen towel was perceived as very weak and unreliable in removing water form the dishes and the sink. To overcome the common sense of the consumers, it is important to shift the consumers' perception of the kitchen towel category. It is needed to expand the usage time from one time to several times in a day. So it is needed to redesign the customers' kitchen life. The company adopted the brand "Scott®" to meet the global brand strategy of the parent company, Kimberley Clark. This brand was also adopted and made a succesful launch of the similar product lines in Latin America. Furthermore, to make an emphasis on the differentiation from the existing paper kitchen towels, the company made the slogan, "Scott® washable kitchen towel." This slogan was designed to expand the familiar product image of convenient paper towels to water-resistance. As a result, consumers show the changes in usage behavior of paper towels and apply them for more various purposes such as cleaning the decks and tables. This change results in the rapid sales increase of "Scott® washable kitchen towel."

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A New Approach of Modal Split Model Based on The Trip length (Gyeongbu High-Speed Railway) (통행거리에 따른 합리적인 통행수단선택 모형 구축방안 연구 (경부고속철도 대상))

  • Cho, Hang-Ung;Lee, Seung-Yeung;Kim, Kang-Seob
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.773-790
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    • 2009
  • The Korea high speed train was launched from Seoul to Busan of 1st construction phase at 1st April, 2004. This huge project will be lead to a great change in korean society such as existing mode choice behavior change and the concentrating on KTX station zone lifestyle pattern's change. With the result to opening high speed train railway was diminished train journey time between Seoul to Busan from 4 hours 10 minute to 2 hours 40 minutes, and has been change population movement, favorite location of corporation headquarters, existing metropolitan transportation pattern and so on. In the middle of this study, I choose to analyse Seoul-Cheonan/Asan stations, Seoul-Deajeon stations, Seoul-Deagu stations, Seoul-Pusan stations. This study have a information to analyse among as like movement of population, status of employee structure, usage of land, movement inland transportation mode. I sure that this study will lead to helpful prediction both 2nd phase of Kyoung-bu high-speed railway and Ho-nam high-speed railway in advance.

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Research for Propensity of a Senior Group through Analysis about Mobile Usage Status (휴대폰 사용현황분석을 통한 시니어그룹의 성향 탐구)

  • Won, Sun-Jin;Sung, Jung-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.65-73
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    • 2008
  • In this study, we have looked into the cellular phone consumption behavior of seniors who are 50-65 years old because of the prediction that senior cellular phone market will be expanded. Therefore, we made up a questionnaire which is based on theoretical study about silver consumer and marketing, and we also analyzed main features and differences of senior and active senior after split by lifestyle analysis. Through the analysis result, we found out the practical approaching way for the items that seniors' dissatisfaction was high and inquired whether it's possible turning into interface's direct input system or not. As a result, we discovered the change of a pattern of behavior by the increase of seniors's experience, differences of consumption behavior factors by lifestyle, and the possibility of market value of new interface.

Study on Windows Event Log-Based Corporate Security Audit and Malware Detection (윈도우 이벤트 로그 기반 기업 보안 감사 및 악성코드 행위 탐지 연구)

  • Kang, Serim;Kim, Soram;Park, Myungseo;Kim, Jongsung
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.28 no.3
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    • pp.591-603
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    • 2018
  • Windows Event Log is a format that records system log in Windows operating system and methodically manages information about system operation. An event can be caused by system itself or by user's specific actions, and some event logs can be used for corporate security audits, malware detection and so on. In this paper, we choose actions related to corporate security audit and malware detection (External storage connection, Application install, Shared folder usage, Printer usage, Remote connection/disconnection, File/Registry manipulation, Process creation, DNS query, Windows service, PC startup/shutdown, Log on/off, Power saving mode, Network connection/disconnection, Event log deletion and System time change), which can be detected through event log analysis and classify event IDs that occur in each situation. Also, the existing event log tools only include functions related to the EVTX file parse and it is difficult to track user's behavior when used in a forensic investigation. So we implemented new analysis tool in this study which parses EVTX files and user behaviors.

A Study on SNS Usage Behavior using Correspondence Analysis (대응일치분석을 이용한 SNS 이용 행태 조사 연구)

  • Kim, Min-Jeong
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.395-403
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    • 2016
  • This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

A Study of Undergraduate Students' Satisfaction and Dissatisfaction Factors with the Learning Media: Focusing on Tablet PCs and Digital Pens (대학생들의 학습 매체에 대한 만족 및 불만족 요인에 관한 연구: 태블릿PC와 디지털 펜을 중심으로)

  • Junyeong Lee
    • Journal of Practical Engineering Education
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    • v.15 no.2
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    • pp.389-400
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    • 2023
  • Technological advancements in the field of information and communication have led to the advent and usage of various types of smart devices, which have significantly altered people's usage behaviors and environments. This change has also been applied to the learning environment, where various smart devices are appearing and the learning behavior of learners is changing accordingly. In this study, we investigate learners' perceptions of digital note-taking behaviors focusing on the recently emerged learning media, tablet PCs and digital pens. Drawing upon the expectancy-confirmation model, we conduct a study on the factors affecting the (dis)confirmation and (dis)satisfaction of undergraduate students with tablet PCs and digital pens by comparing their expectations with their actual use experiences. An open-ended survey was conducted among students at C University in Korea, and the responses were analyzed through qualitative content analysis to derive four factors of expectation-confirmation and satisfaction and three factors of expectation-disconfirmation and dissatisfaction. Based on these findings, we provide academic and educational implications.

The study on the effect of fracture zone and its orientation on the behavior of shield TBM cable tunnel (단층파쇄대 규모 및 조우 조건에 따른 전력구 쉴드 TBM 터널의 거동 특성 분석)

  • Cho, Won-Sub;Song, Ki-Il;Kim, Kyoung-Yul
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.16 no.4
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    • pp.403-415
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    • 2014
  • Recently, the temperature rise in the summer due to climate change, power usage is increasing rapidly. As a result, power generation facilities have been newly completed and the need for ultra-high-voltage transmission line for power transmission of electricity to the urban area has increased. The mechanized tunnelling method using a shield TBM have an advantage that it can minimize vibrations transmitted to the ground and ground subsidence as compared with the conventional tunnelling method. Despite the popularity of shield TBM for cable tunnel construction, study on the mechanical behavior of cable tunnel driven by shield TBM is insufficient. Thus, in this study, the effect of fractured zone ahead of tunnel face on the mechanical behavior of the shield TBM cable tunnel is investigated. In addition, it is intended to compare the behavior characteristics of the fractured zone with continuous model and applying the interface elements. Tunnelling with shield TBM is simulated using 3D FEM. According to the change of the direction and magnitude of the fractured zone, Sectional forces such as axial force, shear force and bending moment are monitored and vertical displacement at the ground surface is measured. Based on the stability analysis with the results obtained from the numerical analysis, it is possible to predict fractured zone ahead of the shield TBM and ensure the stability of the tunnel structure.

Design and simulation of an RCN Controller to improve steady state behavior of a self-excited induction generator

  • Garg, Anjali;Sandhu, Kanwarjit Singh;Saini, Lalit Mohan
    • Journal of international Conference on Electrical Machines and Systems
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    • v.1 no.4
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    • pp.464-471
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    • 2012
  • Self-excited induction generators (SEIG) are gaining importance as compared to conventional generators due to their capability toconvert wind energy into electrical energy for a wide range of variation in operating speed. The performance of such a generator depends upon the load, rotor speed and excitation capacitance. Therefore, depending upon the operating conditions, the output voltage and frequency of this machine goes on changing and this imposes a restriction on its usage. In order to maintain constant voltage and frequency, it need controllers, which make the circuit complicated and also increases the overall cost of power generation. This paper presents a simple controller to regulate the output voltage and frequency of SEIG for variation in its operating conditions due to any change in load, rotor speed and excitation capacitance (R, N, C) and their combination. The controller presented is simple in design, user friendly and is also less expensive, as the elements used in the controller are only resistors, inductors and capacitors. A block of SEIG for steady state operation is also modeled and presented in this paper. SEIG, Controller and other components are modeled and simulated using Matlab/Simulink.