• Journal of Information Technology Applications and Management
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• v.10 no.4
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• pp.29-50
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• 2003

This research provide the basic information to enhance the user-orientedness of usability design guidelines for software products and an effective empirical guidance to classify design attributes of internet shopping mall sites. The results of analysis show that design attributes can be classified into the procedural attribute group, the shopping tool attribute group, the visual attribute group, linguistic attribute group, and others. The results show that shopping tool attribute group can be divided further into the search tool attribute group and purchase tool attribute group and that the visual attribute group can be divided further into the screen condition attribute group and the character legibility attribute group. The research reveals that when designers design software interfaces and features they should take the compound effect of a group of design attributes into consideration to enhance the usability of the system.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.587-595
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• 2009

Domestic competition of Internet shopping malls is becoming more intense everyday. Users prefer an convenient and reliable shopping mall. Thus the design of Internet shopping malls with a strengthened convenience in usage will not only increase the desire of users to purchase, but will also encourage the users to revisit to the website, and it will increase the competitive power of the shopping mall. In this paper, I examined the interface design which users can use conveniently to purchase products, and proposed a design for an Internet shopping mall in which product information is conveniently provided to the user and the convenience in usage for guiding product selection and purchase is strengthened. The results of this study show that the navigation designs which allowed users to conveniently find products on Internet shopping malls included a roll-over menu in which a subdirectory was presented with a large area. If the navigation that guides products to users were designed more conveniently, users would be able to find and purchase products more easily. Since a web interface design with strengthened convenience in usage helps users to satisfactorily select and purchase products on an Internet shopping mall, it would increase the reliability of the shopping mall.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.77-84
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• 2011

Following the increase in the supply of smartphones and the increase in the use of wireless Internet, the online shopping environment is also changing into mobile shopping. However, the domestic mobile shopping services fall short of people's expectations compared to desktop Internet shopping malls. These are mainly due to the restricted screen size and inconvenient data entry of mobile devices, the slow Internet speed, and other restrictive conditions. Accordingly, in this paper, the usability of three main domestic mobile shopping malls was evaluated using a heuristic evaluation method. The factors that must be considered when producing a mobile website, the consideration for the mobile users, and the main functions of a shopping mall, were considered to define an evaluation form. The results of the evaluation were then analyzed to propose the problems of mobile shopping malls and the directions for their improvement.

• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.59-68
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• 2007

The purpose of this paper is to evaluate usability quality through investigating the factors of usability for internet shopping mall websites. For this study, previous studies were investigated and experts' discussions were held. In result, six characters of usability were chosen such as content satisfaction. customer attraction satisfaction, price information satisfaction, public security satisfaction, user interface satisfaction. and process of transaction satisfaction that affect usability of shopping mall websites and the evaluation models of 72 detailed measure factors were established. Since these 72 sub-factors inc)ode the key words of HTML, XML, JSP, and ASP from the target websites. 33 measurable sub-factors in the information were measured through usability evaluation experiment. In addition, a questionnaire about usability measure factors was executed after preferable websites and not preferable websites are selected. After that, we verified the reasonability of usability measure model factors comparing the results of the evaluation experiment with the result of the questionnaire. The time it takes to measure the usability of shopping mall websites can be reduced by using this measurement supporting tool. Also, this tool may be used to estimate the usability during the development of a shopping mall website.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.61-70
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• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.227-234
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• 2017

In this paper, we propose a system whereby one can automatically classifies categories based on image data of the products for a shopping mall platform. Many products sold within internet shopping malls are classified their category defined by the same use of product names and products. However, it is difficult to search by category classification when the classification of the product is uncertain and the product classified by the shopping mall seller judgment is different from the purchasing user judgment. We proposes classification and retrieval method by Deep Learning technique solely using product image. The system can categorize products by using their images and its speed and accuracy are quantified using test data. The performance is evaluated with the test data. In addition, its usability is tested with the participants.

• Journal of the Korea Society of Computer and Information
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• v.6 no.2
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• pp.157-162
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• 2001

Internet shopping mall is done commercial trade in particular web sites, and zoomed with an important means of trade for the next generation. When users visit shopping mall, the best objective is determined to users by of offering satisfaction and pleasant experience. Therefore. this paper was selected a menu list as an evaluation factor to emphasize a usage convenience of internet shopping mall, and executed a performance and a subjective satisfaction evaluations on a screen design and a structure design. The results of all the performance and the subjective evaluations for the screen design were shown the shortest search times on left type of the main-menu and vertical type of the medium-menu. In the structure design, it was shown that users were the highest satisfaction in type that search product and shopping cart procedure were firstly processed, and the procedure of a shopping membership and paying a bill were secondly processed at the same screen with regard to a comprehensibility and convenience of purchase procedure. It was shown that the user prefered the shopping mall web site to analogy with the real purchase procedure

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.191-202
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• 2007

The purpose of this study is to examine the effect of Web site usability on trust, satisfaction, and repurchase intention in Internet shopping malls. The Web site usability construct consists of the factors such as contents, ease of use, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the Web site usability, through the mediation of trust and satisfaction, eventually affect the repurchase intention of online customers in Internet shopping malls. The results of the study show that Web site usability has statistically significant effect on the repurchase intention of online customers and this effect is mediated by satisfaction. This research confirms the importance of usability construct in designing Web sites and understanding the use of Web sites. Implications of these findings are discussed for researchers and practitioners.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.79-90
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• 2014

With the development of modern society, not only have the Internet and e-commerce been progressed but they also made 'consumption patten' diverse. Despite the internet clothing market growth, there is critical a disadvantage, which is consumers is not able to wear the products presented via online pictures. Thus, pictures on the internet are the only information customers can get, which has caused consciousness on the importance of dealing with 'customer review'. In spite of the fact that 'customer review' has undeniably evolved to be one of customers' essential requisites, the research on this subject is very limited. Until now, the studies on the internet shopping consumers' behavior mostly has to do with the features of 'customer review' such as 'a sense of exaggeration', 'usability', 'duality', 'purity', 'professionalism', 'reliability', and the 'similarity', etc.) Therefore, this study categorizes the characteristics of online shopping reviews to 'the number of reviews', 'the article-length', 'the existence of photos', 'the rewards for reviews', 'the contents of the reviews' and 'the freshness of the reviews' and reviews the impact of an features of 'customers' reviews' affecting the internet shopping sales promotion. Moreover, it is to contribute to the marketing strategies of a shopping mall by analyzing consumers' 'purchasing satisfaction', 'the intention of repurchasing', and 'the factors of viral marketing'.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.2
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• pp.85-96
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• 2010

Satisfaction of computer internet user in Ubiquitous depends on characters which given from web site. In this paper, studying about characteristic of internet web site that influence internet user's satisfaction. Had a research by interviewing and e-mail for a month, at over the 20 ages person who has experience purchasing S/W from shopping mall in internet purchasing site. The research shows the main factor of the user's satisfaction are that communication business combine, information usability, interaction, personalization, mailing list, over the web site characteristics. Finally, this paper suggest that special features and studying limitation of the enterprise web transactions base on the result of the research.