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A Study on a Specialty Web of Internetl Customer in Ubiquitous  

Jung, Chang-Duk (고려대학교 컴퓨터정보공학부)
Kim, Man-Ki (남서울대학교 광고홍보학과)
Hong, You-Sik (상지대학교 컴퓨터정보공학부)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.10, no.2, 2010 , pp. 85-96 More about this Journal
Abstract
Satisfaction of computer internet user in Ubiquitous depends on characters which given from web site. In this paper, studying about characteristic of internet web site that influence internet user's satisfaction. Had a research by interviewing and e-mail for a month, at over the 20 ages person who has experience purchasing S/W from shopping mall in internet purchasing site. The research shows the main factor of the user's satisfaction are that communication business combine, information usability, interaction, personalization, mailing list, over the web site characteristics. Finally, this paper suggest that special features and studying limitation of the enterprise web transactions base on the result of the research.
Keywords
Ubiquitous; electronic commercial transaction; internet shopping mall;
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