• Title/Summary/Keyword: Trust management

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A Study on Factors for Adopting of RFID Application Technology (RFID 응용 기술의 도입에 미치는 영향 요인에 관한 연구)

  • Park, Cha-Gil;Yi, Seon-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.4
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    • pp.1018-1029
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    • 2008
  • Recently, RFID(Radio Frequency Identification) application technology is the core of ubiquitous technology. this research examines the factors for adopting the RFID application technology together with factors for adopting the related information system such as ERP, SCM, EDI by researching relevant literature. this research attempts to derive the factors for adopting RFID application technology by using the Delphi Method. The factors for adopting the information technology of the above-mentioned three areas totaled 116 adoption factors. Based on these 116 adoption factors, the factors for adopting RFID application technology were to be derived. A total of 27 adoption factors were derived in the first Delphi investigation. Of the total 27 adoption factors, final 9 adoption factors could be derived by conducting frequency analysis and relative importance analysis. In other words, 9 adoption factors that were derived last were found to be the cost related to tag, relationship with customer firms, compatibility of technology, information technology-based structure, trust and coordination between business firms, intensity of competition within the industry, the standardization of RFID technology, the top management's support and participation degree of client companies. When business firms try to adopt RFID application technology afterwards, concrete and close examination from this point of view was found to be necessary.

PB Product Attributes' Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets (종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향)

  • Chun, Tae-Yoo;Choi, Sang-Beom;Park, No-Hyun
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.67-76
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    • 2014
  • Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China (G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로)

  • Chang, Hui-Qiang;Kim, Hwa-Kyung;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.85-100
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    • 2014
  • Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

A Study on the Introduction of Green IT Based on the Cases of Implementing Green Internet Data Center (그린 데이터센터 구축 사례에 기반한 그린 IT 도입 방안에 관한 연구)

  • Song, Gil-Heon;Shin, Taek-Soo
    • Information Systems Review
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    • v.11 no.2
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    • pp.147-167
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    • 2009
  • As global climate changes, the interest in environmental crisis is increasing and a number of international agreements and regulations against this crisis are being established. Global information technology(IT) corporations are building their own pro-environmental green IT strategies to cope with the regulatory measures. Green IT broadly refers to pro-environmental technologies designed to replace hazardous materials, maximize energy effectivity, and find alternative energies. In the current stage of the IT industry development, Green IT specifically refers to the technologies that deal with the server heat generation and the energy reduction in data center. This study defines the concept of Green IT and reviews its origin and necessity. Then, it examines the issues regarding Green IT industry in Korea as well as other countries and compares the Green IT strategies developed in each country. Reviewing the recent development of IT and data center market enables us to see that overall Green IT strategies focus on the establishment of Green Internet Data Centers. Therefore, this study analyzes the cases in which some domestic and foreign corporations introduced Green Data Centers in order to examine the protocol and legal requirements for building Green IT, the aspects of environmental evaluation and design, and specific strategies for launching Green IT strategies and its future assignments. The conclusions of this study are as follows. First, to introduce Green Data Center as a strategy to build Green IT, the government and corporations should cooperate with each other. Partial introduction at the initial stage is desirable because, through the process, mutual trust between the two parties can be built more smoothly. Second, CEO's determination to build Green IT and continue its operation is indispensable. CEO's are required to have clear understanding as to why Green IT needs to be built and how it should be constructed. Those who initiate the construction of Green Data Center for Green IT need to know the definition and necessity of Green IT while at the same time understanding the implicit meanings of Green IT. They also need to be aware of future-oriented values of Green Data Center and readjust their corporate business activities in the pro-environmental direction. Finally, not only the CEOs' pro-environmental activities but also the change of mind on the part of all corporate employees is required to realize Green IT. It should be remembered that pro-environmental Green IT starts with minor activities.

A Factor Analysis on Resident's Satisfaction of the Efficient Rural Development Projects: Focusing on the Rural Development Projects under the Block Grants System in Buyeo (효율적인 농산어촌지역개발사업을 위한 주민만족요인분석 -부여군 포괄보조금제도하에 지역개발사업을 중심으로-)

  • Yoon, Jun Sang;Park, Eun Byong
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.773-798
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    • 2012
  • The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce. This study is a regional case study of the factor analysis which explain residents' satisfaction of the efficient rural development projects under the Block Grants System in Buyeo. This study attempted to proceed the empirical survey of 353 residents who live in one 'town(eup)' and 13 'village(meon)' in Buyeo-gun and analyzed through SPSSWIN. The results of the satisfaction analysis in the local development projects satisfied with the overall average 3.16 and then empirically verified the important factors of the 'cultural and leisure activities', 'learning environment', 'jobs and working conditions', 'transportation'. The factor analysis of 12 variables united into three factors, the first Factors are 'transportation', 'learning environment', 'social welfare', 'cultural and leisure activities', 'Information and Communication', 'Health and Medical Services'. The second factors are 'crimes and accidents', 'environmental management', 'neighbor relations and social participation', and the third factors united into 'income and consumption activities', 'job creation' which imply the economic variables, and 'residential environment' as the common category.

A Qualitative Study on the Effect of Residential and Itinerant Education on the Social Adaptation Behavior and Self-efficiency of Disabled students (장애학생이 받는 재택순회교육과 지역사회복지서비스가 사회적응행동 및 자아효능감에 미치는 효과)

  • Shin, Jun-Ok
    • Journal of Industrial Convergence
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    • v.17 no.4
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    • pp.21-31
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    • 2019
  • In this study, The aim of this qualitative study was to investigate the effect of residential and itinerant education, as well as local social welfare services on the social adaptation behavior and self-efficiency of disabled students. To this end, a preliminary investigation, program execution, and post-examination was conducted on 5 disabled students during a period of 6 months from March 6th of 2018 to September 5th of the same year. The results of the study is as follows. First, residential and itinerant education as well as local social welfare services appear to be closely related to the social adaptation behavior of the disabled students, especially in terms of social cognition, interpersonal relations, social adaptation, and vocational function. Second, participating in local social welfare services has been proven to improve the self-efficiency of the subjects, leading to increased self-confidence and trust in their own abilities. As the result of this study was positively accepted by the residential educators, local social welfare service researchers, disabled center workers, volunteer workers, and family members of the students, it proposes a practical implication for creating more diverse social adaptation behavior improvement programs by connecting residential and itinerant education with local social welfare services.

The Effect of Military Leader's Behavioral Integrity on the Subordinate's Change-Oriented OCB : Focusing on the Moderating Effect of LMX (군 조직 리더의 언행일치가 구성원의 변화지향적 조직시민행동에 미치는 영향 : LMX의 조절효과를 중심으로)

  • Hax, Sun-Bok
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.157-167
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    • 2020
  • This study aims to examine the effect of leader' behavioral integrity on subordinate's change-oriented OCB via their team commitment along with the moderating effect of LMX. For this, 395 soldiers from military organizations where external factors were relatively well controlled besides their personal characteristics were selected and surveyed using hierarchical regression methods. First, the results showed that leader' behavioral integrity was positively related to subordinate's change-oriented OCB. Second, the positive relationship between leader' behavioral integrity and subordinate's change-oriented OCB was mediated by team commitment. Third, the aforementioned mediated relationship was moderated by LMX. Although this study targeted members of military organizations with more restrictions on behavior than private organizations, such as corporations, it could be meaningful in that it confirmed that the leader's behavioral integrity lead to subordinate's voluntary behavior of change-oriented OCB, which should be followed by efforts to make it more general by comparing a variety of public and business organizations.

Comparative analysis on Social Network Service users access : Based on Twitter, Facebook, KakaoStory (소셜네트워크서비스 사용자 접속요인 비교분석 : 트위터, 페이스북, 카카오스토리를 중심으로)

  • Hong, Sam-Yull;Oh, Jae-Cheol
    • Journal of Internet Computing and Services
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    • v.13 no.6
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    • pp.9-16
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    • 2012
  • Social Network Service (SNS) such as Twitter and Facebook has explosively grown nationwide since iPhone was introduced to Korea in 2009. In addition, KakaoStory has recently opened and joined to the SNS market, and it has grown to one of the most popular SNS in the domestic market in a short period of time. Social Network Service supports not only the formation of relationship between SNS users in common interests but also various activities such as management of personal connections and the sharing of information or contents. These three types of SNS have several common functions of sharing and distributing various contents rooted on the personal relationship formed through SNS. As each SNS user has specific reasons for the use of each service, a survey was conducted targeting those who use all of Twitter, Facebook, and KakaoStory was drawn by the statistical analyses of survey answers on users' reasons for each service. This result of study suggests factors to consider in order to exploit a new SNS or to enhance an existing service and can be used as a standard of which SNS for users to select for their own different purposes. It will also provide the basic data for the trust formation, one of the ethics in the upcoming Social Era.

A Study on Privacy Influencing the Continuous Intention to Use in Closed-Type SNS: Focusing on BAND Users (폐쇄형 SNS에서 프라이버시가 지속적인 사용의도에 미치는 영향에 관한 연구: 밴드 사용자를 중심으로)

  • Lim, Byungha;Kang, Dongwon
    • Information Systems Review
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    • v.16 no.3
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    • pp.191-214
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    • 2014
  • In this study, based on Privacy Calculus Model, we study whether users' intention of continuous use of closed-type SNS is affected by information privacy concern. In addition, we propose a model that studies if the major factors of the intention of continuous use which are trust, satisfaction and benefits could control the information privacy concern's effect on the intention of use. As a result, companies have to consider protecting the psychological privacy and information privacy of the individual when they design SNS.

Metacognitive Learning Methods to Improve Mathematical Thinking (메타인지 전략 학습을 통한 수학적 사고력 신장 방안 연구)

  • Park, Hey-Yeun;Jung, Soon-Mo;Kim, Yunghwan
    • Journal of the Korean School Mathematics Society
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    • v.17 no.4
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    • pp.717-746
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    • 2014
  • The study aimed to explore how to improve mathematical thinking through metacognitive learning by stressing metacognitive abilities as a core strategy to increase mathematical creativity and problem-solving abilities. Theoretical exploration was followed by an analysis of correlations between metacognitive abilities and various ways of mathematical thinking. Various metacognitive teaching and learning methods used by many teachers at school were integrated for sharing. Also, the methods of learning application and assessment of metacognitive thinking were explored. The results are as follows: First, metacognitive abilities were positively related to 'reasoning, communication, creative problem solving and commitment' with direct and indirect effects on mathematical thinking. Second, various megacognitive ability-applied teaching and learning methods had positive impacts on definitive areas such as 'anxiety over Mathematics, self-efficacy, learning habit, interest, confidence and trust' as well as cognitive areas such as 'learning performance, reasoning, problem solving, metacognitive ability, communication and expression', which is a result applicable to top, middle and low-performance students at primary and secondary education facilities. Third, 'metacognitive activities, metaproblem-solving process, personal strength and weakness management project, metacognitive notes, observation tables and metacognitive checklists' for metacognitive learning were suggested as alternatives to performance assessment covering problem-solving and thinking processes. Various metacognitive learning methods helped to improve creative and systemic problem solving and increase mathematical thinking. They did not only imitate uniform problem-solving methods suggested by a teacher but also induced direct experiences of mathematical thinking as well as adjustment and control of the thinking process. The study will help teachers recognize the importance of metacognition, devise and apply teaching or learning models for their teaching environments, improving students' metacognitive ability as well as mathematical and creative thinking.

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