• Title/Summary/Keyword: Tourist Influence

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The Effect of Gyeryongsan National Park Visitors' Tourism Motivation on Satisfaction and Behavior Intention: Moderation Effect of Tourism Purpose (계룡산 국립공원 방문객의 관광동기가 만족도 및 행동의도에 미치는 영향 - 관광 목적을 조절효과로 -)

  • Kim, Hyo-Jung;Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.314-331
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    • 2012
  • This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

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The Influence of Tourist's Ethical Consumption Concept on Fair Tourism Attitude and Purchasing Intention of Fair Tourism on Tourism Social Media -Considering Risk Perception of Ethical Consumption as the Mediator- (소셜미디어 이용 관광객의 윤리적 소비개념이 공정관광의 태도와 구매의도에 미치는 영향 -윤리소비에 대한 위험지각을 조절변수로 하여-)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.83-90
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    • 2016
  • This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

A Research on Smartphone Use Behavior of Wellness Tourist (웰니스 관광객의 스마트폰 사용 행태 조사)

  • Kim, Mincheol;Kang, Jae-Eun;Kim, Min-Hyuk;Yang, Seung-Ho;Han, Ji-In
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.447-449
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    • 2017
  • The purpose of this study was to derive related marketing implications through survey of smartphone usage of wellness tourists. Recently, wellness tourism, which combines preventive services related to health and tourism activities, is rapidly expanding. In particular, analyzing behavior such as how smartphone usage is affected by wellness activities is significant. In order to achieve the purpose of this study, we analyzed the influence of smartphone information on wellness tourists through questionnaires for tourists. In this study, we surveyed 230 tourists in April, 2017, and analyzed the wellness activities and the effect of smartphone using questionnaires. Through this analysis, it is possible to provide practicable and meaningful implications to related tourism industry providers through linkage with related companies through behavioral analysis by smartphone use of wellness tourists.

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A Study on the Domestic Behavioral Patterns of Korean Tourists by the Characteristics of Residences (관광자의 거주지 특성에 따른 관광행태 연구)

  • Song, Young-Chol
    • Journal of the Korean association of regional geographers
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    • v.8 no.1
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    • pp.83-97
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    • 2002
  • In this study we shall compare the differences among Korean tourists' behavioral patterns according to tourists' residences by using statistical techniques on questionnaires for 1,372 tourists around Korea. In conclusion, we found varying degrees of influences among touristic behaviors in relation to residences, We documented 11 out of 14 categories of touristic behaviors in urban/rural areas around Korea. And there were 4 out of 14 categories of those found in provincial areas. Characteristics of urban/rural areas had a significant influence on touristic behaviors compared to provincial areas. Therefore, tour authorities provide for a balanced policy of travel around Korea. As mentioned above, these touristic behaviors had many differences according to urban/rural areas and provinces. We are concerned that these differences are likely to cause psychological disturbances among social classes. I hope that these results will be reflected in the development policies of tourist goods and tour sites.

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College Students' Hanbok Rental Behaviors and Factors Affecting Their Hanbok Rental Intention (남녀대학생의 한복대여행태 및 한복대여의도 영향요인)

  • Park, Sanghee;Lee, MiYoung
    • Journal of Fashion Business
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    • v.23 no.1
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    • pp.74-88
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    • 2019
  • The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

Analysis of the effect of improving access to wide-area public transportation on the Regional Economic Revitalization (광역 대중교통 접근성 향상이 관광 및 지역경제 활성화에 미치는 효과 분석)

  • Sangkeun Lee;Seungmin Yu;Jun Lee;Daeill Kim
    • Smart Media Journal
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    • v.12 no.8
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    • pp.26-36
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    • 2023
  • The purpose of this study is to propose ways to revitalize the local economy by analyzing the index changes and tourism big data before and after the opining of the KTX on the Gangneung Line in Gangneung City, where the population continues to decline. For This, the main current status of Gangneung-si and internal operation record data(DTG) of Gangneung-si were analyzed. After that, changes in the movement behavior of public transportation users before and after the opening of the KTX Gangneung Line were compared. As a result, it was possible to observe changes in tourist transportation preferences, demographic shifts, alterations in small-scale business sectors and in the travel patterns of tourists within the city of Gangneung. In particular, changes in the small business sector have shown an increase in general restaurants, leisure food establishments(cafes, etc.), and accommodation facilities following the opening of the KTX Gangneung Line. All three sectors have experienced growth concentrated in the vicinity of Gangneung Station, indicating the influence of Gangneung Station, which opened in the central part of Gangneung city, following the inauguration of the KTX Gangneung Line.

Examining the Impact of Local Attachment, Prior Knowledge, and Involvement in International Music Festival on Destination Image, Attitude and Support (국제 음악축제의 지역 애착도, 사전지식, 관여도가 지역 이미지, 축제에 대한 태도 및 지지도에 미치는 영향에 관한 연구)

  • Jellna Chung;Woohyuk Kim;Nayeon Kim;Sung-Bum Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.257-271
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    • 2024
  • Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

Study on Operating Strategy for Recreation Forests through Comparing the Level of User Satisfaction according to Clusters (군집별 만족도 비교를 통한 자연휴양림의 효율적 운영 방안 연구)

  • Gang, Kee-Rae;Lee, Kee-Cheol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.39-48
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    • 2010
  • Recreation forests are in the spotlight as the place for personality development, mind and body comfort, companionship, and environment education in forests and valleys. Visitors to recreation forests have been on the increase along with booming in recreation forest building since 1988. Recreation forests are being categorized according to some features such as regional and environmental condition. Recreation forests, however, have not met the expectations of some visitors who want to take a rest with calmness due to the influence of the 5-day-work-week system, increasing interest in rest, leisure, and well-being, and users converge during weekends, summer, and the tourist season. In order to improve visitors' satisfaction efficiently, this study surveyed the level of satisfaction in each cluster based on the precedent study which had classified 85 national or public recreation forests in Korea into clusters. Questionnaires were distributed properly to each cluster and, of the 1,132 questionnaires collected, 1,015 were valid and used for analysis. Reliability of questionnaires and statistical validity of the model were verified. As a result, there are meaningful differences in the ranking of independent variables which affect the level of satisfaction according to clusters. Variables in rest and fatigue recovery have the strongest influence on the level of satisfaction in the clusters of potential factor, internal activation factor, and mixed potential capacity factor. In the use performance and visiting condition factor cluster, appropriateness of visit cost is most influential and, in the education cluster, connectivity with tourist attractions around it is most affective. These results can provide priority in services and maintenance of recreation forests for improving the level of satisfaction and differentiate the distribution of resources according to clusters.

Analyzing the Effect of Online media on Overseas Travels: A Case study of Asian 5 countries (해외 출국에 영향을 미치는 온라인 미디어 효과 분석: 아시아 5개국을 중심으로)

  • Lee, Hea In;Moon, Hyun Sil;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.24 no.1
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    • pp.53-74
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    • 2018
  • Since South Korea has an economic structure that has a characteristic which market-dependent on overseas, the tourism industry is considered as a very important industry for the national economy, such as improving the country's balance of payments or providing income and employment increases. Accordingly, the necessity of more accurate forecasting on the demand in the tourism industry has been raised to promote its industry. In the related research, economic variables such as exchange rate and income have been used as variables influencing tourism demand. As information technology has been widely used, some researchers have also analyzed the effect of media on tourism demand. It has shown that the media has a considerable influence on traveler's decision making, such as choosing an outbound destination. Furthermore, with the recent availability of online information searches to obtain the latest information and two-way communication in social media, it is possible to obtain up-to-date information on travel more quickly than before. The information in online media such as blogs can naturally create the Word-of-Mouth effect by sharing useful information, which is called eWOM. Like all other service industries, the tourism industry is characterized by difficulty in evaluating its values before it is experienced directly. And furthermore, most of the travelers tend to search for more information in advance from various sources to reduce the perceived risk to the destination, so they can also be influenced by online media such as online news. In this study, we suggested that the number of online media posting, which causes the effects of Word-of-Mouth, may have an effect on the number of outbound travelers. We divided online media into public media and private media according to their characteristics and selected online news as public media and blog as private media, one of the most popular social media in tourist information. Based on the previous studies about the eWOM effects on online news and blog, we analyzed a relationship between the volume of eWOM and the outbound tourism demand through the panel model. To this end, we collected data on the number of national outbound travelers from 2007 to 2015 provided by the Korea Tourism Organization. According to statistics, the highest number of outbound tourism demand in Korea are China, Japan, Thailand, Hong Kong and the Philippines, which are selected as a dependent variable in this study. In order to measure the volume of eWOM, we collected online news and blog postings for the same period as the number of outbound travelers in Naver, which is the largest portal site in South Korea. In this study, a panel model was established to analyze the effect of online media on the demand of Korean outbound travelers and to identify that there was a significant difference in the influence of online media by each time and countries. The results of this study can be summarized as follows. First, the impact of the online news and blog eWOM on the number of outbound travelers was significant. We found that the number of online news and blog posting have an influence on the number of outbound travelers, especially the experimental result suggests that both the month that includes the departure date and the three months before the departure were found to have an effect. It is shown that online news and blog are online media that have a significant influence on outbound tourism demand. Next, we found that the increased volume of eWOM in online news has a negative effect on departure, while the increase in a blog has a positive effect. The result with the country-specific models would be the same. This paper shows that online media can be used as a new variable in tourism demand by examining the influence of the eWOM effect of the online media. Also, we found that both social media and news media have an important role in predicting and managing the Korean tourism demand and that the influence of those two media appears different depending on the country.

The expected impact regional development factors, according to the World Bamboo Expo held on regional and aechakdo be held and held persistence (세계 대나무박람회 개최에 따른 지역발전영향요인이 지역애착도와 개최지지 및 개최속성에 미치는 영향연구)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
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    • v.8 no.1
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    • pp.131-138
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    • 2017
  • The purpose of research and bamboo for failure, Damyang-county, Jeollanam-do at 2015 Damyang bamboo the world fairs held according to the attachment to local factors impact of regional development and hosting support. To identify the impact on the property held. Fair after setting up a hypothesis to carry out research in the visitors through after sample surveys and survey and Empirical Analysis. Show areas are improving in the future, due to host tourists want to come up with the purpose of research to become a popular tourist attraction again. Attachment or environmental factors and social factors showed that, and affect the region. The host of social factors turned out to be the biggest influence, and economic factors, environmental factors shown to affect, and to a venue in order.Attachment is a factor appears to be affecting the region was the venue. The property is shown to environmental factors is not statistically significant, and host local affection, support appears to be factors affecting the holding. As a result, Fair, held regional attachment to the Influence Factors of regional development support, and according to the next fair in the Region and through the impact on the property held.Evaluation strategy could contribute to explore the festival.