Browse > Article
http://dx.doi.org/10.14400/JDC.2016.14.1.83

The Influence of Tourist's Ethical Consumption Concept on Fair Tourism Attitude and Purchasing Intention of Fair Tourism on Tourism Social Media -Considering Risk Perception of Ethical Consumption as the Mediator-  

Park, Hyun-Jee (Dept. of Tourism Management, Tongmyong University)
Publication Information
Journal of Digital Convergence / v.14, no.1, 2016 , pp. 83-90 More about this Journal
Abstract
This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.
Keywords
Tourism Social Media; Ethical Consumption Concept; Fair Tourism Attitude; Purchasing Intention of Fair Tourism; Risk Perception of Ethical Consumption;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 H. M. Moon., K. R. Lee & S. J, Lee, "The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping", Journal of Digital Convergence, Vol. 12, No. 12, pp. 93-106, 2014.
2 V. Mitchell & F. Davies & L. Moutinho & V. Vassos, Using neural networks to understand service risk in the holiday product. Journal of Business Research, Vol. 46, pp. 167-180, 1999.   DOI
3 The Korea Times, "SKT launches prepaid rate for smartphone", 2015.10.12.
4 C. H. Lee, E. G. Kim, & Y. J. Choi, Social Media Changes the World, Hannuri Media, pp.23-40, 2013.
5 H. K. Yeo, B. G. Park, & J. E. Lee, "The Effect of Fair Tourism Cognition between Fair Attitudes and Behavioral Intention : University Students as the Focus on Busan Region", Northeast Asia Tourism Research, Vol. 8, No. 1, pp. 1-21, 2012.
6 M. H. Cho & S. J. Jeong, "A Study on Values of Tourist's and Perceived Consequence of Fair Tourism: The Mediation Effect of Ethical Consumption", Journal of Tourism Science, Vol. 36, No. 1, pp. 91-114, 2012.
7 H. J. Hwang & H. Lee, "The Construct of the Fairness-Oriented Tourism and its Implications, by Taking a View of the Theory of Justice", Vol. 37, No. 5, pp. 71-92, 2013.
8 S. Lon & K. B. David, The social media bible : tactics, tools, and strategies for business, Yonam Publisher, pp. 25-61, 2011.
9 A. Kollmus & J. Agyeman, "Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior", Environmental Education Research, Vol. 8, No. 3, pp. 239-260, 2002.   DOI
10 Travel Times, " 2014 Online Oriented 'Mobile from PC', Marketing Report", 2013. 03. 25.
11 S. H. Lee & H. J. Sin, Ethical Consumption, Korean Studies Information Co. Ltd, pp. 5-7, 2012.
12 Y. G. Hong & I. S. Song, "A Case Study of Ethical Consumer in Korea", Journal of Consumption Culture, Vol. 13, No. 2, pp. 1-25, 2010.
13 E. S. Hong & H. Y. Sin, "The Ethical Consumptions and Related Variables of the Undergraduate", Journal of Korean Home Management Association, Vol. 28, No. 5, pp. 131-149, 2010.
14 H. J. Jung & K. W. Oh, "Impacts of Ethical Consumption Beliefs on Attitudes toward Eco-Friendly Faux Leather Apparel Products and Mediating Roles of Perceived Consumer Effectiveness and Apparel Environmental Knowledge", Journal of Korean Society of Clothing and Textiles, Vol. 37, No. 2, pp. 125-137, 2013.   DOI
15 S. Hudson & G. Miller, "Ethical Orientation and Awareness of Tourism Students", Journal of business ethics, Vol. 62, No. 4, pp. 383-396, 2005.   DOI
16 C. S. Lee & W. J. Jeong, "A Study on the Long Distance Trail regarding the Characteristics of Fair Tourism", Journal of Korean Society of Rural Planning, Vol. 19, No. 2, pp. 93-105, 2013.   DOI
17 I. P. Yoo & Y. J. Kim, "A Study on the Effects of Tourists' Perceived Risk on Their Behavioral Attitudes and Purchase Intentions", Tourism Research, Vol. 26, No. 1, pp. 149-169, 2011.
18 E. Huh, "The determinants of consumer's attitude and purchase intention on the ethical products", Journal of consumer Studies, Vol. 22, No. 2, pp. 89-111, 2011.
19 Y. W. Song, J. Jang, & J. D. Kim, "Factors Affecting the Chinese Consumers' Purchase Intention towards Counterfeit Products: Focused on the Moderating Effect of Consumer Ethics", Korean-Chinese Social Science Studies, Vol. 8, No. 3, pp. 77-115, 2010.
20 J. Pickett-Baker & R. Oazki, "Pro-environmental products: Marketing influence on consumer purchase decision", Journal of Consumer Marketing, Vol. 25, No. 5, pp. 281-293, 2008.   DOI
21 Ji H. Lee & Ju H. Lee, "The Influence of Fashion Company's CSR on Consumer's Purchase Intention", Journal of marketing management research, Vol. 18, No. 3, pp. 1-28, 2013.
22 D. Y. Han, "An Effect of the PB Products attribute of the Large-sized Discount Stores on the Consumer Attitude and the Purchase Behavior" Journal of Digital Convergence, Vol. 13, No. 2, pp. 51-60, 2015.   DOI
23 H. K. Moon, H. J. Choo, H. S. Park, & E. S. Baek, "The Roles of Benefit and Risk Perception in Ethical Fashion Consumption", Journal of Korean Society of Clothing and Textiles, Vol. 37, No. 2, pp. 159-173, 2013.   DOI
24 ZDNetKorea, Industry Changed by Social Media, http://www.zdnet.co.kr.
25 D. A. Baker & J. L. Crompton,"Quality, satisfaction and behavioral intentions", Annals of Travel Research, Vol. 27, No. 3, pp. 785-804, 2000.
26 H. H. Park & S. D. Oh, "The influence of materialism and environment consciousness on recycling attitude and behavior of clothing", Journal of the Korean Home Economics Association, Vol. 43, No. 10, pp. 167-177, 2005.