• 농촌계획
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• 제23권1호
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• pp.157-164
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• 2017

Roadside native vegetation provides important habitat for plants and animals, and provides visual amenity and beauty for drivers and rural areas. In particular, native wildflowers create and maintain attractive landscaping and scenic vistas while help protect and restore the natural environment. However, it is lacking in government policies and guidelines about using native wildflowers for roadside vegetation and alien invasive plants are a major threat to our environment. The purpose of this study is to review the regulations and programs for roadside vegetation, especially native wildflowers in USA in order to learn lessons about developing wildflower policies in Korea. A summary of results follows: (1) the goals of roadside vegetation have been shifted from beautification for pleasant driving experience to sustainable and economical maintenance. (2) Various funds and laws by federal and local government are essential for native wildflower planting and roadside enhancement. (3) Ongoing projects on seed collection and seed banking of native plants are conducted by wildflower research centers to conserve and propagate endangered plants. (4) Recognizing that wildflower viewing holds tremendous potential, increasing local governments try to grow wildflower tourism for economic benefits. In conclusion, we should establish a long-range plan and regulations on roadside wildflowers planting in order to create safe and sustainable transportation corridors in Korea. In addition, more research on wildflower habitat and propagation should be warranted and landscape architects should play a definitive role in providing pleasant driving experiences and promoting wildflower tourism.

• 농촌계획
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• 제11권1호
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• pp.45-53
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• 2005

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities fer village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram were applied to make renewal plan for 40 rural villages of the study area, Bukmyun, Cheonan, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

• 농촌계획
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• 제22권2호
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• pp.45-55
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• 2016

From 1970, the concept of ecotourism is introduced, lots of studies in ecotourism appeared. Review these studies are necessary for future ecotourism studies. Some review studies on ecotourism are existed. However, these approach also limitation of subjectivities and some sorts of papers has not been reviewed. This study use keyword network analysis which is used as big data analysis to overcome the limitation. Foreign 2455 studies and domestic 163 studies which have ecotoursim in keywords, are analyzed for reviewing. As a result, 3 cluster('Sustainable tourism development', 'Ecological conservation', 'Ecotourist analysis' appeared, in ecotourism studies. In addition, this cluster has deep relationship with region. 'Sustainable tourism development' is related to Eurasia, Australia, Europe. 'Ecological conservation' is related to Africa. 'Ecotourism analysis' is related to North America. Especially 'Resident participation', 'Stakeholder' are appeared many times in Asia region. These results show that ecotourism studies are interpreted in regional contexts. It means that although only one word 'ecotourism' is used in different contexts, regional approach are needed for exact use. In Korea, the keywords are focused on ecotourists and developments. As Korea has lots of ecotour village, resident participation studies have to be supplemented.

• 한국조경학회지
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• 제18권1호
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• pp.9-17
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• 1990

This study was carried out in the Haenahm county as a part of project, the'89 Comprehensive Planning of Rural Area. In order to increase household income of rural area and to meet increasing tourism demand in urban area, several tourism development directions and strategies were suggested in terms of resources, services, and transportation. The major results of this study are summarized as follows ; 1) Core tourism market has to be maintained by inforcement of unique image of the Haenahm county, such as the southern extremeity of Korean peninsula and tourism resources rich land. 2) New tourism products need to be introduced to attract fringe market of this area by use of natural and cultural resources in the Haenahm county, such as terrain, climate, provincial park, music, dance and artifacts. 3) image of this county as a touristic resort would be escalated by development of high quality andclusterized accommodation in urbanized area of the Haenahm county 4) Development of private lodging, production of local brand by native food, beverage and artifacts, introduction of festival by folk song and folk dance would be helpful to stabilize a seasonal fluctuating demand level of ourismandlocalresidentsincome. 5) Diversification of tourism product needs to be provided for tourists in order to increase chances for enjoyment in the destination and to be involved in socially comfortable atmosphere. 6) Package tour by diversification of touristic subregions in this county and linkage system with touristic regions of other counties would helpful to lead visitors to stay long, resulting in increased expenditure.

• Journal of Smart Tourism
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• 제3권1호
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• pp.41-47
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• 2023

Tourism and hospitality have encountered significant changes in recent years as a result of the rapid development of information technology (IT). Customers now expect more expedient services and customized travel experiences, which has intensified competition among service providers. To meet these demands, businesses have adopted sophisticated IT applications such as ChatGPT, which enables real-time interaction with consumers and provides recommendations based on their preferences. This paper focuses on the AI support-prompt middleware system, which functions as a mediator between generative AI and human users, and discusses two operational rules associated with it. The first rule is the Information Processing Rule, which requires the middleware system to determine appropriate responses based on the context of the conversation using techniques for natural language processing. The second rule is the Information Presentation Rule, which requires the middleware system to choose an appropriate language style and conversational attitude based on the gravity of the topic or the conversational context. These rules are essential for guaranteeing that the middleware system can fathom user intent and respond appropriately in various conversational contexts. This study contributes to the planning and analysis of service design by deriving design rules for middleware systems to incorporate artificial intelligence into tourism services. By comprehending the operation of AI support-prompt middleware systems, service providers can design more effective and efficient AI-driven tourism services, thereby improving the customer experience and obtaining a market advantage.

• 융합경영연구
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• 제12권1호
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• pp.17-28
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• 2024

Purpose: This paper is designed to deliver a deeper understanding of the implications of digitalization strategies in the tourism industry, exploring the opportunities and challenges in South Korea. Research design, data and methodology: To identify effective strategies, an integrated approach is employed in the research that encompasses the Glocal RPM analysis and SANEL HERMES model, as well as the examination of digital tourism factors within the DIANA economy. The data used for this study were derived from multiple sources, including literature review, participation interview, tourist survey and expert questionnaire. By conducting a tourist survey using questionnaires in this research, Glocal RPM and SANEL HERMES hybrid method is used identifying and classifying influencing factors limiting digitalization in tourism. As a final step, experts use a Quantitative Strategic Planning Matrix to propose, assess, and rank a number of digitalization strategies. Results: According to the analysis, the study revealed that combining both tools contributes to a more holistic understanding of the environment, uncovering the positives and negatives from diverse perspectives. The average satisfaction percentage of experts was determined to be 38%, indicating anatal level of digitalization for tourism industry in South Korea. Conclusions: These results can serve as a valuable guide for policymakers and stakeholders in formulating targeted strategies to enhance glocalization, rationality, professionalism, and morality within the digitalization context.

• 아태비즈니스연구
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• 제15권1호
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• 수산경영론집
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• 제35권1호
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• pp.57-85
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• 2004

To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

• 농촌계획
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• 제13권3호
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• pp.61-72
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• 2007

Natural resource of the island and coastal regions is one of the most important element of ecological network system in Korea. Currently, there is trend that natural and biological resources such as fishing and tidal wetland have been used to local economic activation in island and coastal regions. According to the 5-days work in a week, island and coastal regions become important amenity resource of citizen's recreation area. Korea is peninsula surrounded by maritime. Especially, South and West Sea surrounded by many islands and tidal flat wetlands are emerging marine ecosystem and seascape in the world. Natural resource is limited, so we have to sustain those resource to current tourism. In this study, I would like to suggest that importance of cultural resource as well as natural resource for 'eco-cultural tourism' in order to keep both biological diversity and cultural diversity as amenity resource for future island economic activation in Korea.

• 농촌계획
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• 제10권3호
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• pp.9-18
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• 2004

As a supplier of ecotourism, local people are vital for its successful development of ecotourism in Less Favored Mountainous Area(LFMA). A survey was carried on to investigate the residents' attitudes toward ecotourism development. In addition, an Importance-Performance Analysis(IPA) of resources for ecotourism was carried out. Major results are: First, cognition of residents fur environmentally friendly approach in tourism development, was very high (76.1 %). And appreciations of residents towards ecotourism were also high(more than 50%), Recently, the understanding of ecotourism is highly increasing. Second, ecotourism development was highly accepted(63%) as a desirable tourism development. And 65% of respondents showed willingness of participation to ecotourism development. Third, valleys were cognized as major ecotourism resources, and as a result of IPA, (unique) plant community, eco-villages, and habitats of wildlifes were in the category of 'Concentrate Here'.