• Title/Summary/Keyword: Tour Management

Search Result 177, Processing Time 0.179 seconds

Effect of KORAIL Tour Conductors' Emotional Labor on Customer Orientation: Moderating Effect of Perceived Organizational Support (철도여행인솔자의 감정노동이 고객지향성에 미치는 영향 - 조직지원인식의 조절효과 -)

  • Hur, Chan-Young;Kim, Tae-Seong
    • Journal of the Korean Society for Railway
    • /
    • v.17 no.4
    • /
    • pp.289-296
    • /
    • 2014
  • This study analyzes, based on survey of the behavior of 288 railroad tour conductors. how deep acting and surface acting, which were both classified as emotional labor, influence customer orientation. It also analyzes the moderating effect of POS (perceived organizational support) on emotional labor and customer orientation. The following are the summarized results of the analysis. First, railroad tour conductors' deep acting has a positive influence on customer orientation. And surface acting has a negative effect on it. Second, after the moderating effect of POS has been studied, it is found that POS does not appear to have a moderating effect on customer orientation of deep acting but does appear to have a moderating effect on customer orientation of surface acting. In conclusion, this study implies that it is important, to railroad tour conductors, that organizational level support enhance customer orientation; it is also important to manage railroad tour conductors' emotions in order to enhance customer orientation.

Effect of Walking Tour Experience on Tourist satisfaction and Revisit Intention (도보관광의 체험요소(4Es), 만족도, 재방문 의도에 관한 연구)

  • Kim, Seung-Lee;In, Ok-Nam
    • Journal of the Korea Society of Computer and Information
    • /
    • v.19 no.5
    • /
    • pp.99-107
    • /
    • 2014
  • In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

The Importance-Performance Analysis(IPA) of Service Quality According to Buying Experience of Rail Tours (철도관광상품 구매경험에 따른 서비스품질 IPA 분석)

  • Ju, Yong-Jun;Lee, Yong-Chul
    • Journal of Korean Society for Quality Management
    • /
    • v.39 no.1
    • /
    • pp.34-44
    • /
    • 2011
  • In this research, the selection of rail tour items of importance and achievement of service quality will be different 'analysis under the assumption that the relationships between them, were studied. Through this research, managers' subjective judgments of the customer rather than by a judge, ie, the true value to our customers think of the rail service quality for tourism products is crucial to develop the important elements. In addition, market-oriented thinking is to present the basic data of the transition. To summarize the conclusions of this paper is as follows. First, what tourists are seeking, constant research and improvement of tourism services should be looking for ways. Secondly, the focus on service quality aspects of products and the urgent need to identify the side of part "Concentrate Here" and "Possible Overkill" by reducing the effort to improve the efficiency of management is considered to be accelerated. Finally, most point in terms of focus and means of transport for the tourism sector as well as the railway tourism products, using the railway as a tourism product now on tour items should be changed.

The Strategies for Promoting Health Tourism of Gangwon Province (강원도 의료관광산업 활성화 방안 : 자연자원을 이용한 치유관광 중심으로)

  • Choe, Eun-Hee;Nam, Eun-Woo;Lee, Bong-Hee
    • Korea Journal of Hospital Management
    • /
    • v.16 no.1
    • /
    • pp.10-26
    • /
    • 2011
  • This study attempted to develop the directions for developing customized health tourism programs of Gangwon province. The data was collected by telephone surveys for 500 citizens in a metropolitan and regional cities in Korea in 2009. In conclusion, the province has many advantages to develop health tourism industries because the image of Gangwon health tour was represented to be generally positive and more than 65% of respondents were interested in participating health tourism of the province. The respondents also considered that the purpose of the tour is for relaxation rather than medical treatments. However, it requires flexible seasonal employment, scientific investigations of the natural environmental treatments and connectionwithleisureactivities, also need to collaborated with health and hospital services.

  • PDF

Service Quality Systems Related Tourism (관광 서비스 관련 품질시스템)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2007.11a
    • /
    • pp.451-455
    • /
    • 2007
  • This paper introduces service quality systems such as tourism service, outbound travel services, domestic travel services, condominium services, and, foodservice golf club services, These service quality systems include terminology of travel agencies and tour operators, process, infrastructure, and, terminology of hotels and other types of tourism accomodation.

  • PDF

Impact of Types of Food Tourism Experience on Purchase Intention and Visitor's Satisfaction: Focused on Participants at Dae-gu Food Tour Expo (음식관광 체험유형이 상품구매의도와 방문만족에 미치는 영향: 대구음식문화박람회 방문고객을 대상으로)

  • Park, Jang Soo;Ha, Heon-Su
    • Culinary science and hospitality research
    • /
    • v.22 no.7
    • /
    • pp.11-21
    • /
    • 2016
  • The purpose of this study was to analyse the impact of food tourism experience types on purchase intention and further to verify the influence of purchase intention on visitor satisfaction. For these purposes, a survey was given to 233 participants at the $15^{th}$ Daegu Food Tour Expo held from $9{\sim}12^{th}$ June 2016. The studay also carried out analysis of frequency, reliability, and correlation employing SPSS V. 20.0. The findings of the study are as follows. 1) Among 4 factors of food tourism experience types, gourmet, knowledge and healing pursuit groups havd a positive influence on purchase intention, although relation pursuit group had no significant influence on purchase intention. 2) It was discovered that purchase intention had a positive influence on visitor satisfaction. The results shown that food tourists have basic experience of gourmet with paying attention on knowledge and healing, as well. But food tourist has no significant influence on the group of relation pursuit. Accordingly, in order to encourage food tourists to re-visit, it is necessary to continuously develop and improve tour programs with well organized tour destinations and social system.

A Mobile Application Model for Local and Tour Information Services (향토관광정보서비스를 위한 모바일 앱 모형)

  • Yi, Yong Jeong;Yi, Dajeong;Lee, Changho;Yoon, Sohyun
    • Journal of the Korean Society for information Management
    • /
    • v.36 no.1
    • /
    • pp.247-267
    • /
    • 2019
  • There has been low use of local information services that public libraries provide, and most of those services are limited only through in-house reading or checkout. Motivated by these issues, the study has developed a mobile application (app, hereafter) entitled as LibPass (a combination of Library and Pass) to propose new local information services that reflect the information needs of users. Regarding the design of LibPass, contents of LibPass are composed of the characteristics of local resources so that users can easily search for information about local culture and tour resources through mobile app. That is, it aims to provide efficient information services on local resources by providing information on accommodations, outdoor programs, and specialized libraries, as well as introducing tour resources. Above all, the services are provided with a single card issued by the National Library of Korea and is convenient to use anywhere in the country. It not only secures reliability and currency by utilizing various contents developed by public institutions, but also provides functions to facilitate specialized services for the local information of libraries. Based on the previous research, the present study derives the factors of quality evaluation of mobile tour information services; it constructs objects of LibPass application by analyzing existing applications and develops the prototype based on logical entity relationship model. This model can contribute to the increased use of local information services and, promotes the public's positive perception of the libraries through user-friendly applications.

Effect of Cultural Tour Experience Hahoe Village at Andong on Touring Satisfaction and Behavioral Intention (안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향)

  • Cho, Tae-Young;Seo, Tai-Yang
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.7
    • /
    • pp.361-370
    • /
    • 2009
  • This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

The Influence of Environmental Factors on Knowledge Sharing and Performance in Travel Agency (여행사의 지식공유 환경요인이 지식공유와 성과에 미치는 영향에 관한 연구)

  • Cheon, Deokhee;Park, Chanwook;Kang, Inwon
    • Knowledge Management Research
    • /
    • v.11 no.3
    • /
    • pp.47-58
    • /
    • 2010
  • Knowledge is fundamental asset for firms in the contemporary economy. Organizations are attempting to leverage their knowledge resources by employing knowledge management. However, a large number of KM initiatives fail due to the ignoring of human factors. We adopt theoretical framework and augment it with extrinsic variables, individual, organizational, and systematic factors that are believed to influence knowledge sharing and outcome of travel agency.

  • PDF