Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
권호 표지

The Strategies for Promoting Health Tourism of Gangwon Province

강원도 의료관광산업 활성화 방안 : 자연자원을 이용한 치유관광 중심으로

  • Choe, Eun-Hee (School of Public Health, Griffith University) ;
  • Nam, Eun-Woo (Department of Health Administration, College of Health Sciences, Yonsei University) ;
  • Lee, Bong-Hee (Tourism Policy Research Division, Gangwon Development Institute)
  • 최은희 (호주 그리피스 대학교 공중보건학과) ;
  • 남은우 (연세대학교 보건과학대학 보건행정학과) ;
  • 이봉희 (강원발전연구원 연구II본부 전시.회의.관광분야)
  • Received : 2010.12.13
  • Accepted : 2011.03.13
  • Published : 2011.03.30
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Abstract

This study attempted to develop the directions for developing customized health tourism programs of Gangwon province. The data was collected by telephone surveys for 500 citizens in a metropolitan and regional cities in Korea in 2009. In conclusion, the province has many advantages to develop health tourism industries because the image of Gangwon health tour was represented to be generally positive and more than 65% of respondents were interested in participating health tourism of the province. The respondents also considered that the purpose of the tour is for relaxation rather than medical treatments. However, it requires flexible seasonal employment, scientific investigations of the natural environmental treatments and connectionwithleisureactivities, also need to collaborated with health and hospital services.

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